This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Happy New Year! Media Monitoring News January 2011 Best PR Articles + PR Job Openings & Meetings 
Social Media on Full Display in Wake of Gabrielle Giffords ShootingTucson CitizenIf it was not already obvious, it should now be crystal clear how news coverage has changed. Millions of people from across the world turned to social media, especially Facebook and Twitter, to get the latest news about the January 8 shootings in Tucson. Social Media on Full Display, written by the local newspaper reporter on the scene, examines the role of social media during the first minutes and hours after the shooting. Defining PR in 140 Characters or LessMynt Public RelationsRonnie Manning asked fellow PR professionals and peers "How would you define the practice of Public Relations in 140 characters or less?" Not an easy question, to be sure with answers often depending on the prism through which you are looking. Defining PR offers up some 25 definitions. Most every reply is different, but with similarity in core definitions. Now, based on these, give some thought to own definition of public relations. Pitch Perfect: The Art of Media PitchingThe PR TidbitTime and time again journalists and bloggers rant about horrible pitches they've received from PR professionals and posers. According to Regina Nelson of Allure Marketing communications, The Art of Media Pitching is equivalent to that of a sommelier's perfect pairing of a 1976 Montelena Chardonnay with Steamed Mussels prepared with White Wine, Tarragon, Shallots, Butter, and Grilled French Bread (a recipe from Chef Bobby Flay). She offers six tips for selecting and approaching the right media source for any given story. NPRs Scott Simon: How to Tell a StoryYouTubeStorytelling is a major creative thrust these days in both public relations and marketing. Scott Simon's How to Tell a Story offers practical storytelling tips — and good ones at that. YouTube also offers suggestions of other videos on storytelling. One beef: using video with only a talking head is the epitome of bad story telling. Video needs to do what video does best — compelling images. With very rare exceptions, a talking head is not compelling. If you don't have or can't create interesting video, skip the talking head and write an old-fashioned article with a compelling story. Blogger Relations MisconceptionsBurrelle's Luce BlogBurrelle's Luce is a major competitor of CyberAlert in media monitoring. Nonetheless, we'd like to call your attention to a blog post by Burrelle's Luce on Blogger Relations Misconceptions. The post revolves around client demands or requests that are, well, misconceived — including sending blast e-mails to bloggers. Marketing Wisdom for 2011Marketing SherpaThis 42-page report offers up mostly of real-life success stories and lessons learned on e-mail marketing, social media marketing, and website marketing. You may not want to curl up with Marketing Wisdom for 2011 right away but it's worthwhile to download it now and keep it around to fill an evening. 
The Social Compass is the GPS for Adaptive Business@Brian SolisSometimes it's worthwhile to step back and take a longer view of your positioning in the universe. Like a common compass that shows physical direction, The Social Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online — in effect serving as a social compass. The "compass" takes the form of a 22x28 info graphic that maps relationships between a business and its constituents. The full-fledged poster costs $20…but the reproduction in the article is plenty good enough to help you understand the key concepts. From Community Management to Command Centers@Brian SolisThe social media community manager has evolved into a standard position within the social community value chain in most major corporations. Usually, it's one person — or a small team. As social media conversations amplify and brands are affected by never-ending activity in social networks, there will be a need for more advanced solutions to tracking, measuring, and engaging stakeholders, influencers, and detractors. From Community Management to Command Centers envisions a further evolution of community management to a NASA-style command center with multiple individuals tracking activity, responding and providing feedback into the organization to elicit changes in strategy or messaging. Internet 2010 in NumbersPingdomWhat happened with the Internet in 2010? How many websites were added? How many emails were sent? How many Internet users were there? How many domain names? (Take some guesses before opening the article.) In a stat-filled article, Internet 2010 in Numbers answers these questions and many, many more. With these stats imbedded in your brain, you'll make better Internet-related decisions in the coming year. The Top-10 Reasons Consumers Follow a Company on FacebookSocial Media TodayThe article is written specifically for automobile dealers — but The Top-10 Reasons Consumers Follow a Company on Facebook provides solid clues of what you should be doing to attract consumers to your corporate Facebook page. You'll be surprised at the percentages that are simply "fans". The Big List: 168 Marketing Trends, Predictions & Resolutions for 2011Search Engine LandThe beginning of the year is the time for predictions. The Big List is in actuality a compendium of 168 separate articles focusing on marketing categories including search, seo, e-mail, social media, web design. It's a lot of reading and practically no one would read it all, but it's a good reference to find subject areas pertinent to the your specific marketing issues or concerns. 25 Important Search Engine Optimization Mistakes to Fix Right NowBill Hartzer Search Engine MarketingThere are lots of articles on search engine marketing. 25 Important Search Engine Optimization Mistakes to Fix Right Now is one of the best — identifying problems in website design that hamper search engine spiders and prevent page 1 listings. Is your site built entirely in Flash? Bad. Do you have a "splash" page as your home page? Bad. Do you have the same title tag on every page? Bad. And there are many more, most with simple fixes. 7 Common Homonymic Spelling ErrorsDaily Writing TipsCompliment vs. Complement; hoard vs. horde; principle vs. principal; and our favorite discrete vs. discreet. Read 7 Common Homonymic Spelling Errors with the detailed explanations of proper usage, and you should never mistake them again. Crisis PR — The Lightning Round in Dealing with a Badly Babbling BlogosphereGabler PRPilots use checklists. Why not PR professionals? Mistakes happen most frequently under pressure, such as when a company's reputation is under widespread attack in social media. In The Lightning Round in Dealing with a Badly Babbling Blogosphere, Gabler PR provides a succinct checklist that will help assess the problem and guide action. Best Products and Top Trends from the Consumer Electronics ShowMetro.co.uk, Digital Trends, PC MagazineThe Consumer Electronics Show in Las Vegas is the Mecca of new consumer gadgets. Which devices and trends were getting the most buzz this year? Top 10 Gadgets from CES 2011 from Metro.co.uk rounds up ten of the best, most exciting gizmos. Digital Trends Best of CES 2011 Awards provides a different take on the outstanding products. Instead of focusing on individual products, PC Magazine focuses on the bigger picture looking at major trends in CES 2011: Five Essential Trends for the next few years in consumer electronics. How to Dig Through the Avalanche in App MartsNew York TimesThe iPhone has hundreds of thousands of apps or applications. But most users want only a dozen or so. How do you select the ones that meet your needs? Which ones have the best functionality? In How to Dig Through the Avalanche in App Marts, Bob Tedeschi analyzes how smart-phone users "app marts" can sort through the apps heap.
PR Meetings, Seminars, White PapersLocation-Based Marketing & PR, a webinar sponsored by Bulldog Reporter, will be held on January 20 beginning at 1pm Eastern. The cost for this webinar is $299 per registrant. B2B Social Media Boot Camp, a one-day seminar sponsored by PRSA, will be held January 21, in New York City. The cost to attend this seminar is $650 for members and $750 for non-members. Emerging Media Conference, with keynote speaker Jesse Schell, will be held January 24 - 27, in San Francisco, CA. The cost varies on attendance. Internet Advertising Competition deadline for entries is January 28, 2011. Media Training Boot Camp, sponsored by PRSA, will be held on February 4, in New York City. The cost for this seminar is $999 for members and $1,099 for non-members. Social Media Week, will be hosted simultaneously in New York, San Francisco, London, Hong Kong, Toronto, Sao Paulo, Rome, Istanbul and Paris, February 7 - 11. Registration begins January 11, 2011. 12th Annual Marketing World, sponsored by Frost & Sullivan Excutive MindXchange, will be held February 8 - 11, in New Orleans, LA. The fee to attend is $2,995. Hospital Social Media PR & Marketing, a webinar presented by Bulldog Reporter, will be held on February 11 beginning at 1pm Eastern. The cost for the webinar is $495. 4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 14 - 16. The cost for this two-day seminar is $945 for members and $1195 for non-members. If you pre-register before January 7, 2011, you can save $200! Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members. Corporate Reputation Risk & Management Conference, sponsored by Marcus Evans, will be held February 24 - 25, in Miami, FL. The cost for this conference is $2,500.00 PR Measurement Conference, sponsored by PR News, will be held on March 1, in Washington, DC. The cost to attend is $795 if you register before February 25. Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14 - 15, in Jacksonville, FL. The cost to members is $595 and non-members $745. Health Academy Summit, sponsored by PRSA, will be held April 27 - 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26. The Digital Impact Conference, sponsored by PRSA, will be held May 5 - 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899. 
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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