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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
Monitoring Library
Media Monitoring News Archives
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January 2012: Issue 1
With journalists on vacation at the end of the year, the number of articles on PR and marketing is sparse. This, the first issue in 2012 of Media Monitoring News, features a wider range of subjects affecting PR and marketing including the use of competitive intelligence on Facebook and Twitter, interviewing techniques to answer quirky questions from employers, and issues in using social media to manage customer service.
 Application Deadline Extended to January 9 CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits CyberAlert, Inc. has extended the deadline to January 9 for not-for-profit organizations to apply for one of the Company's 2012 PR grants. Each grant consists of one year of online news and/or social media monitoring service at absolutely no cost. More information and a simple and secure grant application are available online at https://secure.cyberalert.com/grantsX.html. Apply now! CyberAlert plans to award PR grants to a minimum of 15 non-profit and philanthropic organizations for 2012. Any type of organization in the U.S. or worldwide that provides charitable services is eligible for the grant. The retail value of the free media monitoring service for one year ranges from $3,000 to $4,500. More information is available at http://www.cyberalert.com/prgrants.html. Media Relations for The Cable Channel TLC: The Least Said the BetterNew York TimesLaurie Goldberg, top spokesperson for TLC, has confronted numerous PR crises over the past 18 months with the cable channel's programming that included reality shows with Sarah Palin and Kate Gosselin. According to The Least Said the Better, she has learned that it's better to avoid on-the-record statements, but at the same time provide off-the-record guidance to reporters. It's an interesting dive into specific cases of crisis management in entertainment and the high art of "no-comment". 2012 Prediction: The Year of Customer ActivismBusiness 2 Community2012 Prediction: The Year of Customer Activism maintains that the Arab Spring and Occupy Wall Street portend a year of rising consumer activism in the United States and around the world. Citing research by Edelman, the article written by Simon Mainwaring, a branding consultant, contends that consumers expect companies to put society's needs on the same level as their corporate needs and customers are adopting new platforms and tools to express their demands. Why Businesses Can No Longer Ignore Monitoring Social MediaSmart Data CollectiveWritten from a market research perspective, Why Businesses Can No Longer Ignore Monitoring Social Media cites three key reasons to monitor social media: the power of word of mouth, the growth in reach and influence by social media, and the value of social media in yielding insights for marketing and PR. The article includes an informative infographic from ClosingBigger.net on principles and tactics of listening to the masses. "Get with the program and listen…make the resolution to listen in 2012", it concludes. 11 New Year's Resolutions for PR and Marketing ProfessionalsRagan's PR DailyMost lists of New Year's Resolutions are pap — but not 11 New Year's Resolutions for PR and Marketing Professionals. The article offers a thoughtful set of resolutions that will improve the career trajectory of most any PR or marketing pro. 7 Sneaky Ways to Use Facebook to Spy on Your CompetitionKISS MetricsCompetitive intelligence cuts across many corporate functions including PR and marketing. 7 Sneaky Ways to Use Facebook to Spy on Your Competition suggests the best ways to track your competitor's activities, promotions, services and success on Facebook. For more competitive intelligence methods in social media check out 7 Sneaky Ways to Use TWITTER to Spy on Your Competition. Customer's Social Data Isn't Yours1 to 1 MediaThe ready availability of social media data makes it tempting to purloin it for marketing and PR purposes — but the Customer's Social Data Isn't Yours points out that companies that violate privacy and ownership rules risk serious backlash. Pay heed to the precautions you should take to avoid trouble. How to Capture Powerful Insights from Retail QR Code CampaignsSearch Engine WatchAnytime there's a "click", there's data to be captured and analyzed. How to Capture Powerful Insights from Retail QR Code Campaigns presents the case study and depicts the metrics from a national retail QR code campaign. Pinterest: A Beginner's Guide to the Hot New Social NetworkMashablePinterest, a new social media service with $27 million in venture capital, enables users to organize and share online images that they find interesting or inspiring. A Beginners Guide to the Hot New Social Network explains the multiple personal and business uses for Pinterest — and how to use it most effectively. When "It" Hits the Fan: The 10 Mishandled Crises of 2011CommPro.BizIn 2011, the Top 10 Mishandled Crises all include the following:
How to Ace a Google InterviewWall Street JournalGoogle is famous (infamous?) for the use of "puzzles" in job interviews — and the puzzling approach of using quirky questions is catching on with other employers. How to Ace a Google Interview explains the interviewing technique with clear examples and suggests reasoning approaches to solve the puzzles and other trick questions interviewers may ask. 
PR Meetings, Seminars, White PapersMeeting — Social Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. Meeting — PR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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