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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
Monitoring Library
Media Monitoring News Archives
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January 2012: Issue 2
The New Year brought a plethora of worthwhile articles on media monitoring, social media measurement and other relevant topics for public relations and marketing pros. This week's list includes a series of articles on business apps for the new smart phone you got over the holidays. A YouTube video entitled The Power of Words also demonstrates the power of short stories in video. And there's a cross-section of articles on press rooms, grammar and language, Web site usability and search engine optimization — all subjects of interest to PR and marketing pros.
 Questions to Ask When Choosing a Social Media Monitoring Vendor SmartData Collective The Questions to Ask When Choosing a Social Media Monitoring Vendor range include media coverage, reporting formats, system integration and price. For more information on vetting media monitoring vendors see How to Select a Social Media Monitoring Service which details a wider range of issues to cover and questions to ask. Social Media Battlefield: Marketing vs. PRiMedia ConnectionWhich business function should control social media? That's the question that Social Media Battlefield: Marketing vs. PR seeks to answer. It's an in-depth and worthwhile analyis that examines the question from multiple perspectives. Answer: It depends. Top 8 Signs You're in PRBusiness 2 CommunityThe Top 8 Signs You're in PR involve phones, jargon, deadlines, lunch and the joy of placement. 11 Tips for Getting Booked on National TVHuffington PostTargeted specifically at writers and book publicists, 11 Tips for Getting Booked on National TV offers sage advice for anyone looking to book a TV talk show. Step: Get the attention of the bookers by adding value to the show. How Rick Santorum Is Making His "Google Problem" WorseSearch Engine LandUsing search optimization techniques to bury negative articles in search results has become a required public relations and marketing skill. The techniques of utilizing SEO to bury a negative article or website deep in search results is the subject of How Rick Santorum Is Making His "Google Problem" Worse. Following the Iowa caucuses, the term "Rick Santorum" rose to become one of the most searched on Google. But, one of the top three results points to a now infamous web site called spreadingsantorum.com that defines the word "santorum" as the byproduct of, well, anal sex. That's his "Google Problem", planted by opponents to Santorum's positions on gay marriage. Better SEO can move that article off the first page of results. For another take on the same subject, see Dear Rick Santorum: 6 Ways to Fix Your Google Problem in Mashable. Actual SEO experience: A businessman wanted to bury a negative article appearing on the site of the SEC. Overcoming the high ranking of an often-linked SEC article is a major undertaking. The businessman paid a SEO service $45,000 to accomplish the task — which they did by placing other more positive articles and building links to those articles, resulting in the article moving down to Page 2 on Google listings. Then, separate from the SEO project, the businessman made a multi-million contribution to a major university. The articles about the donation buried the negative SEC article down around 125 in the Google list of results. A multimillion dollar donation is an expensive but highly effective approach to SEO. 25 Grammar and Language MistakesRagan's PR DailyDaphne Grey-Grant offers up a superb cross-section of 25 Grammar and Language Mistakes that "rot her socks". Of course, none of the mistakes would be made by PR professionals — or would they? One that she didn't cover: placement of quotation marks and period. 7 Tips for Forging an Appropriate Online ApologyMarketing ProfsMost apologies from politicians or businesses seem hallow and insincere. 7 Tips for Forging an Appropriate Online Apology explains how to do it right and make it credible and acceptable. Social Networks' Predictive Powers Will Be Highlighted in 2012 Election CycleMarketing VoxToo often, social media measurement and analysis focuses on The Numbers, but The Numbers are not really the point. The point of social media monitoring and measurement is to figure out "what is this telling us about our business and how we can improve it". Research has already demonstrated that aggregated comments in social media can correctly predict the box-office success of movies. Social media postings are also likely to predict election results and product acceptance. Social Networks' Predictive Powers Will Be Highlighted in 2012 Election Cycle looks at how monitoring and analysis of social media can provide one of the holy grails of marketing research — a telescope into the future. Why Web Monitoring is Better Than Social Media MonitoringSpiral 16Social media monitoring is important, but why limit monitoring to social media. That's the proposition of Why Web Monitoring is Better Than Social Media Monitoring. Although it's promotional, the article makes a valid point. Other parts of the web — news especially — are just as influential as social media, and probably more so. Bottom line: it's just as important to monitor news and other Web content. Agreed! Check out CyberAlert 5.0 News Monitoring. 7 Apps That Rocked My WorkiMedia ConnectionFor all of you who received smart phone during the holidays, 7 Apps That Rocked My Work offers a starter list of work productivity apps. The Best Smart Phone Apps for Business in Inc.Magazine offers another well-chosen selection. TechRepublic offers up Best Android Smart Phone Apps of 2011 for Business Pros. And here's a list of the 100 Most Popular Smart Phone Apps for Business. The Power of WordsYouTubeEvery PR and marketing professional loves words. This YouTube video short story demonstrates the Power of Words and the power of story telling in short videos on YouTube, a still under-utilized communications medium. How can you better use the Power of Words in your daily communications? How can you better use video in your PR campaigns and brand promotions? Homeland Security Social Media Monitoring Policy Under FireHomeland Security NewswireDHS' tactics of gathering intelligence via social media has drawn sharp criticism from privacy advocates with one group filing a lawsuit against the department. DHS itself examines the criticism in Homeland Security Social Media Monitoring Policy Under Fire. So now searching public-source information is an invasion of privacy? Are corporations next in the line of fire? Have an Online Press Room You Can Be Proud OfPublicity HoundWhen was the last time you cleaned out the content of your online press room? Have an Online Press Room You Can Be Proud Of recommends how to get the cobwebs out of your press room and update its content. Jacob Nielsen on Usability for Mobile Sites and AppsClickZIf you're in the process of designing or redesigning your site for mobile, then you want to follow the dictums of Jacob Nielsen, the king of usability, as explained in Jacob Nielsen on Usability for Mobile Sites and Apps. Book Review: The Ideals Behind PerformanceFinancial TimesJim Stengel, global marketing manager for P&G, has written a book entitled Grow: How Ideals Power Growth and Profit at the World's Greatest Companies. The Ideals of Performance presents the core idea in the book — that the growth of the most successful brands is powered by strong brand ideals. "Maximum growth and high ideals are not incompatible. They're inseparable," he writes, as he introduces the data from a 10-year study of more than 50,000 global brands, from Accenture to Zara. Internal Communication and the Art of WarArk Group AustraliaInternal Communication and the Art of War is subtitled "How to get off the tactical treadmill and on to the strategic super-highway". Which of us has not gotten trapped on a tactical treadmill and, therefore, made no progress on a strategic level? The Strategic Communication Roadmap tool addresses this issue. It comprises a simple seven-step methodology for planning the most effective deployment of communication tactics to enable the organization to deliver on its strategic intent. Any article that offers approaches to become more strategic and less tactical is probably worth reading. 
PR Meetings, Seminars, White PapersWhitepaper — Tame the Giant: The Complete Field Guide to Facebook Marketing, available from MarketingProfs for $49. Meeting — Social Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. Meeting — PR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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