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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin January 2012: Issue 4
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Media Monitoring News this week includes two articles on controversial government media monitoring initiatives by the Dept. of Homeland Security and the Air Force. It also offers a couple of interesting articles that go beyond the usual approaches on measuring digital media. This week we also look beyond our usual media monitoring, media measurement and public relations topics by including articles on career enhancement.

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Table of Contents
Best Recent PR & Marketing Articles
  DHS Monitoring of Social Media Concerns Civil Liberty Advocates
  Air Force's Top Brain Wants 'Social Radar' to See into 'Hearts and Minds'
  Google Search + Your World
  48 Ways to Measure Social Media Success
  Five Steps to Measure the ROI of Digital Channels
  7 Tips on How to Apologize in the Business World
  The Social Network Quiet Giant
  The Power of Social Web for Local Businesses
  New Top-Level Domains Create Fear, Uncertainty and Doubt
  UNSUBSCRIBE ME…Yes…Really….Please
  10 Ways to Use Linked-In for Your Job Search
  To Find Happiness, Forget about Passion
  Five Pieces of Universal Advice You Can Give Anyone, Anytime
  Your Round-Up of 2011: Best of Round-Ups, Predictions, and Trends
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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Our Year-at-a-Glance Calendar may be 
a helpful reference for you in 2012
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DHS Monitoring of Social Media Concerns Civil Liberty Advocates

Washington Post
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Civil liberties advocates are raising concerns over the Department of Homeland Security's three-year-old practice of monitoring social media sites such as Facebook and Twitter. DHS Monitoring of Social Media Concerns Civil Liberty Advocates is interesting for the DHS rationale for conducting media monitoring. Companies can learn a lot from the guidelines and limitations DHS uses.

Air Force's Top Brain Wants 'Social Radar' to See into 'Hearts and Minds'

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When it comes to science and technology, the military is often out front of business. Air Force's Top Brain Wants 'Social Radar' to See into 'Hearts and Minds' examines how the chief scientist in the Air Force forsees using social media monitoring to take a society's pulse and assess its future health. A bit sci-fi, but a worthwhile read to understand where visionaries are headed.

Google Search + Your World

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In the digital era for public relations and marketing, page one search engine placement for your company are vital. In an attempt to turn search into a much more social experience, Google has launched a new feature called "Search Plus Your World" — a deep integration of Google Search with the Google+ social network. The change can significantly affect previous search engine placement. In Google Search + Your World, the folks at Edelman Digital explain the implications — and offer detailed techniques on how to optimize placement for your website in Google's organic "Search Plus Your World" search results.

48 Ways to Measure Social Media Success

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48 Ways to Measure Social Media Success presumes that each social network requires different measurement approaches — and lists the most appropriate metrics the major social networks including blogs, Facebook, Twitter, Linked-In and YouTube.

Five Steps to Measure the ROI of Digital Channels

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Are you measuring the interplay and overall performance of your combined paid, earned and owned media? How do you know which elements are diving the greatest value? It's not an easy task, but Five Steps to Measure the ROI of Digital Channels offers a reasonable framework for integrated measurement.

7 Tips on How to Apologize in the Business World

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If you're working in corporate public relations, you will inevitably have to draft a business apology. You'll find solid advice in 7 Tips on How to Apologize in the Business World including some examples of how not to do it.

The Social Network Quiet Giant

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Slide share is indeed The Social Network Quiet Giant — and an extraordinarily effective way to share insight with prospects. This slide set by SlideShare itself is blatantly promotional, but it's worthwhile to know about the value of SlideShare. Interestingly, they published the same information in an Infographic version that attracted over twice as many viewers as the slide set, underlining the current vogue communications medium.

The Power of Social Web for Local Businesses

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How can local business cash in on social networks? How can PR agencies harness social networks for their small or local business clients? The Power of Social Web for Local Businesses offers straightforward advice for the small business and their PR agencies on social and mobile marketing. Key message: make sure your local business is included on maps by Google and others, and position your business so that consumers can "check in" on the various social networks.

New Top-Level Domains Create Fear, Uncertainty and Doubt

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ICANN has created additional high-level domains. Those are the URL extensions like .com and .org. The new high-level domains, including .XXX (Guess what that's about!), were created under the guise that the world is running out of easy-to-remember URLs under the existing high level extensions. Really, it's just a moneymaking scheme — some call it blackmail — for ICANN and its domain registers. The new domains put companies under the gun: should they pay up to buy the new top-level domains to protect their corporate and brand names? New Top-Level Domains Create Fear, Uncertainty and Doubt analyzes the cyber-squatting issues and offers some sensible approaches. You might also like to look at Part 1 of the article.

UNSUBSCRIBE ME…Yes…Really….Please

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If you run a newsletter, you should be aware of the standard protocols to unsubscribe described in UNSUBSCRIBE ME…Yes….Really….Please. Best always to adhere to the gold standard of Internet protocols.

10 Ways to Use Linked-In for Your Job Search

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10 Ways to Use Linked-In for Your Job Search is a straightforward and helpful tips & tactics instructional article on how the business network can be used in job hunting.

To Find Happiness, Forget about Passion

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Find your passion and follow it. That's the commonplace advice every kid has heard multiple times. To Find Happiness, Forget about Passion challenges the conventional wisdom and offers contrarian advice aimed specifically at twenty somethings. Figure out what the world needs, and then become passionate about it.

Five Pieces of Universal Advice You Can Give Anyone, Anytime

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All of us get into situations where we are pressed to give advice, but we don't really want to and may not even have anything worthwhile to say. So, instead of begging off, keep in mind the Five Pieces of Universal Advice You Can Give Anyone, Anytime. It's cynical, for sure, but mildly amusing and may even be useful in certain situations.

Your Round-Up of 2011: Best of Round-Ups, Predictions, and Trends

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In Your Round-Up of 2011: Best of Round-Ups, Predictions and Trends, K.D. Paine assembles a list of 40-something end-of-year round-ups and start-of-year predictions and trends. It's a comprehensive list of quite good articles centered on social media and measurement. Promise — it's the last round-up article in Media Monitoring News for quite a while.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195.

MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645.

Meeting3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.


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Try Our No-Risk F.r.e.e Trial
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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