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Media Monitoring Newsletter Archives

Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge

January 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge
Which company faces the worse crisis? What have the companies done right and wrong? And what can they do to restore their reputations and businesses? To find answers, CyberAlert polled PR crisis experts. Read More »
How PR Must Obey CAN-SPAM Act Requirements
If public relations professionals are not careful, they can run afoul of the CAN-SPAM law. Legal experts and PR veterans urge PR pros to take precautions to make sure they comply with the law. That entails including compliant opt-out provisions and maintaining honesty in subject lines and content. Read More »
Interactive Infographics: New Method to Gain More Media Placements
Image credit: Simply Business
Interactive infographics are likely to become an increasingly successful PR tactic in 2016. PR teams that develop interactive data-visualizations can gain a major media placement advantage because they captivate journalists and because viewers assimilate the information faster and more easily, and retain it better. Read More »
5 Ways PR Gains Greater Respect
As savvy brands increasingly turn to PR to deliver corporate and brand messages to consumers and B2B decision-makers, a convergence of factors is helping PR gain greater recognition for its contributions to achieving corporate goals. Read More »
PR Pros Measure Content Marketing - But How Well?
Most PR pros measure their content marketing efforts, a new survey indicates. However, they may not be using meaningful metrics or getting full benefit from their media measurement efforts. Read More »
Why Podcasting May Finally Boom
Photo credit: Roland Tanlao
Podcasting may become a more effective tool for marketing and PR as podcast programs become more popular. New technologies are beginning to resolve many of podcasts' inherent drawbacks. As quality of podcast programs improves, more people will listen to the programs on Internet-connected vehicles. Read More »
2015 State of Inbound Report: Inbound Marketing Favored Greatly over Outbound
Inbound marketing has become the go-to strategy for a range of different types of organizations, surpassing advertising and other outbound tactics. However, demonstrating positive ROI for inbound marketing remains a challenge for many marketers. Read More »
Impact of Social Media Buy Buttons on Marketing & PR
The emergence of social media buy buttons is one of the top digital marketing trends to watch this year. By simplifying the purchase process, the buttons can reduce drop-outs from sales funnels and more accurately measure brands' social media ROI. Although the buttons are not yet widely used by retailers or brands, early adopters could gain an advantage. Read More »
Most Viewed from Previous Issues
How Rapid Response Pitching Can Produce Immense PR Value
Rapid response pitching can be used to obtain media coverage related to breaking news, build rapport with journalists, and establish your company executives as experts in their fields. Successful application of the technique requires PR to prepare their experts in advance, closely monitor the media and react quickly to developing news. Read More »
Virtual Reality: The Next Big Thing for PR and Marketing
Photo credit: Maurizio Pesce
More brands and marketing agencies are embracing the immersive, 360-degree video experiences of virtual reality as "the next big thing." Technologically adept PR agencies may also soon begin touting their VR capabilities to clients, but some experts fear PR will suffer if it is slow to adopt the new tool. Read More »
Other Articles to Help You
The Wall Street Journal
Harvard Business Review
Life Hacker
Time
PRSA Tactics
Fortune
Huffington Post
Fortune
Conferences and Webinars
Webinar: Digital Media and Today's Digital News Release, Jan. 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: 7 Ways to Enhance Your Webinar Promotions, Jan. 21 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: New Digital Advertising Alliance for Ad Compliance, Jan. 21 at 10 a.m. Pacific time. Sponsored by TRUSTe. Free.
Webinar: Mobile and Email: Takeaways from the Holidays and Tips for Improving in 2016, Jan. 21 at 2 p.m. Eastern time. Sponsored by SilverPop. Free.
Webinar: Influencing Your Audience, Jan. 26 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: State of Privacy 2016 - Managing Risk, Prioritizing Investment, Jan. 28 at 12 p.m. Eastern time. Sponsored by TRUSTe. Free.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Webinar: Creative PR, Delivering Your Story from Narrative and Design to Measurement, Feb. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Entertainment World, Feb. 9 to 11 at the Hyatt Regency Century Plaza, Los Angeles, CA. Regular rate $1,195. Presented by Digital Media Wire.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.0
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Executive Communications Director - Kent State University
Vice President, Public Affairs - Federal Reserve Bank
Director, Communications & Public Relations - Munson Medical Center
Account Manager - GLA Communications
National Communications Manager - Self-Help
Media & Communications Coordinator - City of Virginia Beach
Marketing Positions
Marketing & Communications Manager - A Chance To Grow
Marketing and Development Coordinator - CASA of Santa Barbara County
Project Marketing Manager - O'Reilly Media, Sebastopol, CA
Marketing Manager - Charmant USA Inc.
Marketing Manager - Dewberry, New Haven, CT
Media Marketing Manager - Breathing Books
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Quote of the Week
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"If you don't write down what you learn, you'll forget it before it sinks in for good."
Richard Branson
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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77% of PR & marketing pros measure their content efforts. (Marketwired)Tweet this!
17% of Americans had listened to one podcast in the previous month. (Edison Research)Tweet this!
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Services
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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