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Media Monitoring Newsletter Archives

How to Select the Right PR Agency for You

January 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
How to Select the Right PR Agency for You
Selecting the best PR agency is a critical and often challenging decision. A well-structured selection process will help assure a good match that is both a good fit and produces positive and measurable results. Read More »
10 Lessons from the 2016 Consumer Electronics Show on Trade Show PR
Photo credit: Invest Ottawa
Technology reviewers and other commentators were busy announcing the top tech gizmos and trends following the mammoth Consumer Electronics Show. Taking a different perspective, a few PR pros cited the main public relations lessons from the show. Read More »
Should You Include Tumblr in Your PR & Marketing?
Youth-oriented, visually oriented brands can gain substantial benefits from Tumblr, a large adn fast-growing blogging network. This primer can help PR and marketing pros get started on Tumblr. Read More »
Most Important New Skills for PR & Marketing Pros in 2016
Traditional writing, design and communications skills are no longer sufficient to succeed in PR and marketing. Today's professionals need to acquire multiple digital skills in order to advance their careers. These are some of the most important new skills experts advise PR and marketing pros to master during 2016. Read More »
How to Create an Affordable Influencer Marketing Program
Rather than paying high-profile social media celebrities significant fees, more brands are developing relationships with mid-tier influencers who have smaller, but more targeted audiences. Targeting influencers with more engaged followers is often more cost effective than focusing solely on the large audiences of major celebrities. Read More »
6 PR and Marketing Lessons from Celebrities
Photo credit: Roland Tanlao
Brands can examine PR and marketing practices of top celebrities on how to transform audiences into loyal fans. Always in the media spotlight, famous entertainers provide many lessons for PR practitioners. Read More »
B2B Companies Risk Their Future by Neglecting Social Media Marketing
Photo credit: Jason Howie
Many B2B companies are not taking full advantage of social media, experts say. Many can do more on social media to engage with potential customers, promote themselves as experts in their niche, and conduct social media monitoring and measurement to better understand their audience. Read More »
Brands Adopt Storytelling Strategies to Attract and Move Audiences
As consumer content consumption habits change, marketing teams are shifting gears to move away from traditional marketing and advertising to brand storytelling. Brands that invest in talent, including positions such as editorial managers and content marketers, will gain a head start in connecting to audiences through storytelling. Organizations that invest in technology such as social media monitoring and analytics will be better able to understand their audiences, an essential step for successful brand storytelling. Read More »
Most Viewed from Previous Issues
Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge
Which company faces the worse crisis? What have the companies done right and wrong? And what can they do to restore their reputations and businesses? To find answers, CyberAlert polled PR crisis experts. Read More »
How PR Must Obey CAN-SPAM Act Requirements
If public relations professionals are not careful, they can run afoul of the CAN-SPAM law. Legal experts and PR veterans urge PR pros to take precautions to make sure they comply with the law. That entails including compliant opt-out provisions and maintaining honesty in subject lines and content. Read More »
Other Articles to Help You
Harvard Business Review
Nieman Lab
The Holmes Report
PRSA Tactics
Fast Company
Conferences and Webinars
Webinar: Curation 101: Boost Your Content Marketing Strategy, Jan. 28 at 12 p.m. Eastern time. Sponsored by Curata. Free.
Webinar: State of Privacy 2016 - Managing Risk, Prioritizing Investment, Jan. 28 at 12 p.m. Eastern time. Sponsored by TRUSTe. Free.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Webinar: Creative PR, Delivering Your Story from Narrative and Design to Measurement, Feb. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Entertainment World, Feb. 9 to 11 at the Hyatt Regency Century Plaza, Los Angeles, CA. Regular rate $1,195. Presented by Digital Media Wire.
Webinar: How to Build a Successful On-Demand B2B Content Strategy, Feb. 10 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Why Everything You Thought You Knew about Mobile Marketing is about to Change, Feb. 17 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.0
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Vice President, Marketing, Communications and Public Relations - Atlantic Health System
Corporate Communications Manager - Ultimate Fighting Championship
Deputy Director, Media Relations & Communications - Save the Children US
Director of Public Relations - San Francisco Symphony
Public Affairs Administrator - Regional Transportation Commission of Southern Nevada
Director, Communications - National Geographic Society
Marketing Positions
Director of Marketing - Bohan & Bradstreet
Manager, Marketing & Communications - Academy for Urban School Leadership
Communications & Marketing Associate - The Robin Hood Foundation
Editorial Assistant - American Medical Association
Marketing Coordinator - Waterford Research Institute
Social Media & Marketing Manager - Ryan Seacrest Enterprises
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Quote of the Week
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"Everything you've ever wanted is on the other side of fear."
George Addair
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Tumblr has over 19.1 million users, a 94% increase over the previous year. (Tumblr)Tweet this!
40% of marketing teams expanded their content marketing efforts in the past year. (Skyword)Tweet this!
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Ted Talks of the Week
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Naomi Klein
Author, Activist
Addicted to Risk

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CyberAlert Services
Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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