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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
February 2011

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Social Media Measurement 101
  Keys to Effective Influencer Measurement
  Your Guide to Influence: Tools, Techniques and Recent Conversations
  Taco Bell PR Crisis
  Old-Fashioned Message Boards Still Get the Job Done
  Many Brands Don't Track Social Media Conversations
  Five Reasons Your Competitors Aren't Blogging
  The 50-40-10 Rule of Optimizing Press Releases
  10 Top Twitter Analytics Tools
  The 10 Best Corporate Blogs in the World
  Surviving Tough Times: 100 Entrepreneurs Share Their Tips
  President Obama and Vice President Biden Using YouTube and Yahoo Answers
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Social Media Measurement 101

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The "gold standard" for social media measurement has yet to be established. Social Media Measurement 101 presents a full range of measurement possibilities. A succinct and superb primer.

Keys to Effective Influencer Measurement

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As a Q&A with Natasha Fogel of Edelman's Strategy One, Keys to Effective Influencer Measurement examines how to identify and measure influencers through primary research. One key point: map influencers back to how they affect the brand.

Your Guide to Influence: Tools, Techniques and Recent Conversations

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Do you want more information about measuring influence? The most recent issue of The Measurement Standard by the redoubtable Katie Paine assembles a good cross-section of recent articles in Your Guide to Influence. The issue also contains other articles on measuring influence.

Taco Bell PR Crisis

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The "plantiff bar" accused Taco Bell of using "fake beef" in their tacos. Taco Bell Uses Social Media to Ward Off PR Attack in Mashable lauds the Company for their social media defense. Why Taco Bell's Counterattack on "Fake Beef" Just Failed in BNET criticizes the PR reputation management defense. Advertising Age weighs in with Taco Bell Counters "Meat Filling" Charges in Lawsuit with Print, Web Effort. Together, the countering articles offer an superb case study in management of a PR crisis — and the appropriate use of anti-activist advertising.

Old-Fashioned Message Boards Still Get the Job Done

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Message boards and forums have been around since the 1990's as the first of the social media are often overlooked as a marketing and public relations tool in face of blogs, Facebook and Twitter but are extremely effective as reported in a survey from the University of Massachusetts, as explained in Old-Fashioned Message Boards Still Get the Job Done. One additional thought: message boards and forums should be included in any social media monitoring strategy and program.

Many Brands Don't Track Social Media Conversations

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Results of a survey by Alterian (a social media monitoring service) published in Many Brands Don't Track Social Media Conversations report that nearly one-third of surveyed marketers (31.4%) say they have little or no understanding about social media conversations around their brands, and 38.6% say they use a few ad-hoc tools to track and measure social media conversations. That's far higher than the hype would lead you to believe. There are other interesting results as well.

Five Reasons Your Competitors Aren't Blogging

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Is blogging now a marketing or public relations imperative for corporations and brands? Many would answer "yes". Five Reasons Your Competitors Aren't Blogging explains why blogging may not be necessary or desirable. Well, really two reasons and three excuses.

The 50-40-10 Rule of Optimizing Press Releases

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From Business Wire, a company that knows just about everything about distributing news releases, The 50-40-10 Rule of Optimizing Press Releases examines specifically how to make sure your press release is at the top of search results for your most important key words. Hint: Spend most of your time incorporating your key words into the headline.

10 Top Twitter Analytics Tools

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10 Top Twitter Analytics Tools by Adam Vincenzini offers exactly what the title promises — incisive reviews and analyses of keyword analytics tools in Twitter.

10 Best Corporate Blogs in the World

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The Best? Maybe. But, beyond question, The 10 Best Corporate Blogs in the World highlights some outstanding corporate blogs and offers insight into what makes them good. The ten are excellent measuring sticks for all corporate blogs.

Surviving Tough Times: 100 Entrepreneurs Share Their Tips

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Michael Hess asked owners and entrepreneurs how they keep their heads on straight, staying positive and focused, during the inevitable trials, tribulations, and stresses of business life. Especially for entrepreneurs running smaller agencies or companies, Surviving Tough Times: 100 Entrepreneurs Share Their Tips offers specific strategies and tactics to succeed in tough times.

President Obama and Vice President Biden Using YouTube and Yahoo Answers

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Politicians often are early adopters and effective users of new media, especially during election campaigns. President Obama and Vice President Biden Using YouTube and Yahoo Answers takes a look at how the country's top officials are using new media to communicate and connect with constituents — because that's where the fish (voters) have migrated.


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Download Media Monitoring: The Complete Guide
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PR Meetings, Seminars, White Papers

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Social Media Week, will be hosted simultaneously in New York, San Francisco, London, Hong Kong, Toronto, Sao Paulo, Rome, Istanbul and Paris, February 7 - 11. Registration begins January 11, 2011.

12th Annual Marketing World, sponsored by Frost & Sullivan Excutive MindXchange, will be held February 8 - 11, in New Orleans, La. The fee to attend is $2,995.

Hospital Social Media PR & Marketing, a webinar presented by Bulldog Reporter, will be held on February 11 beginning at 1pm Eastern. The cost for the webinar is $495.

4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 14 - 16. The cost for this two-day seminar is $945 for members and $1195 for non-members. If you pre-register before January 7, 2011, you can save $200!

Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members.

Corporate Reputation Risk & Management Conference, sponsored by Marcus Evans, will be held February 24 - 25, in Miami, FL. The cost for this conference is $2,500.00

PR Measurement Conference, sponsored by PR News, will be held on March 1, in Washington, DC. The cost to attend is $795 if you register before February 25.

Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14 - 15, in Jacksonville, FL. The cost to members is $595 and non-members $745.

Health Academy Summit, sponsored by PRSA, will be held April 27 - 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 - 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service


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