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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
February 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  The Power of Listening in Social Media
  PR Measurement Formula #Fails?
  Monitoring Vs. Analytics
  13 Tips for Facilitating Viral Uptake
  How Do You Encourage People To Share Your YouTube Videos
  9 Charts That Simplify the Social Media Story
  The Intersection of Social Media, Mobile and Search Marketing
  Overcoming the 5 Barriers to B2B Social Media Marketing Success
  Report: Marketers Optimistic About Finding Social Media ROI
  6 Ways to Romance Journalists with Your Pitch
  Ten Best Ways to Beat Writer's Block
  The Dirty Little Secrets of Search
  5 SEO Mistakes that Crush Google Rankings
  Negative Reviews in Local Search: A Survival Guide for Businesses
  11 Social Media Cartoons
  14 Banned SuperBowl Ads
  Love in the Age of Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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The Power of Listening in Social Media

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What are you supposed to do when your boss says to you: we need a Facebook page? The first thing you need to say is, "Let me investigate what our competitors are doing and how our customers are utilizing Facebook and get back to you". The point you need to make is that you want to figure out what your customers want instead of deciding it for them. The Power of Listening in Social Media outlines a process for competitor and customer intelligence in social media.

PR Measurement Formula #Fails?

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Can a simple PR measurement formula give you a solid indicator of PR return on investment (ROI)? PR Measurement Formula #Fails just might work, depending how fine-grained you want to be in your PR measurement and depending on your willingness to use the old advertising metric of "potential impressions".

Monitoring Vs. Analytics

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For the better part of January, Paul Dunay looked at every social media listening, monitoring, analytics, intelligence and insights firm he could find. Monitoring vs. Analytics positions the players in an interesting graphic — with descriptions of each. Note: CyberAlert social media monitoring services are not included though many media measurement firms deploy them.

13 Tips for Facilitating Viral Uptake

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Most of the great viral stories tapped successfully into the communal zeitgeist, often tickling their funny bone in an unexpected way. Most of them also had a plan to help facilitate sharing, not leaving it all to chance or hope. 13 Tips for Facilitating Viral Uptake offers up approaches to meet the zeitgeist test and ways to create quality content with appeal to your target audience.

How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

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How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? is another take on the same subject — gaining currency for your video so viewers are willing to share it, thereby gaining greater exposure and more impressions.

9 Charts That Simplify the Social Media Story

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Sometimes, graphics can communicate better than words (though few writers, including me, are willing to admit it). 9 Charts That Simplify the Social Media Story help organize and provide perspective on the ever-changing and often-confusing world of social media.

The Intersection of Social Media, Mobile and Search Marketing

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Sometimes it's important to step back and take a wider view of what's happening in technology and communications. In this interview, Mike Grehan of Incisive Media ties together the myriad components at The Intersection of Social Media, Mobile and Search Marketing to provide you with a better sense of new opportunities in marketing and public relations.

Overcoming the 5 Barriers to B2B Social Media Marketing Success

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Some think that social media marketing is a slam-dunk — inexpensive and easy to implement. The fact is implementing social media can be effective and cost-efficient, but it definitely is not easy or inexpensive. Overcoming the 5 Barriers to B2B Social Media Marketing Success describes the difficulties and common missteps.

Report: Marketers Optimistic About Finding Social Media ROI

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A worthwhile read for anyone in charge of social media activities within the organization, Marketers Optimistic About Finding Social Media ROI reports on a survey of 175 CMOs concerning measurement of social media. The story includes two interesting charts: a list of metrics favored by CMOs and the return on investment of different social media activities.

6 Ways to Romance Journalists with Your Pitch

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Often, pitching decisions come down to quantity vs. quality. Do you want multiple placements in publications with fewer readers or one placement in a publication with large circulation or more prestige or a more targeted audience? In 6 Ways to Romance Journalists with Your Pitch, the always interesting Joan Stewart suggests approaches to make the right decisions — and the right pitch.

Ten Best Ways to Beat Writer's Block

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In a publication normally focused on media measurement, Daphne Gray-Grant offers relief from an affliction suffered by all corporate writers in Ten More Ways to Beat Writer's Block. The article is a follow up to the earlier Ten Best Ways to Beat Writer's Block.

The Dirty Little Secrets of Search

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Since PR and marketing professionals have pretty much taken charge of corporate web sites, search engine optimization skills have become a new imperative. The Dirty Little Secrets of Search tells the story of how J.C. Penny used "black hat" methods to achieve page one organic listings in Google search for most every retail category. The consequences of "black hat" SEO can be dire if Google catches you.

5 SEO Mistakes that Crush Google Rankings

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Read the above-mentioned article first, then read 5 SEO Mistakes that Crush Rankings. These are the most basic "white hat" mistakes that can result in lower organic rankings in Google.

Negative Reviews in Local Search: A Survival Guide for Businesses

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"Local" is the new hotspot of the Internet — offering local businesses effective new ways to promote. "Local" also offers consumers ample opportunities to post negative reviews. Negative Reviews in Local Search: A Survival Guide for Businesses offers solid advice on how local businesses like restaurants, hair salons and others should monitor and react to online complaints and compliments.

11 Social Media Cartoons

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Just for fun, take a look at 11 Social Media Cartoons.

14 Banned Superbowl Ads

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Another fun article. Jesus and Obama bobblehead dolls duke it out, an almost-nude model caresses a pumpkin, and Mickey Rooney does the unthinkable. Watch these and other ads in 14 Banned Superbowl Ads.

Love in the Age of Social Media

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One more fun article. A new online survey, Love in the Age of Social Media, by ad and marketing agency Euro RSCG Worldwide shows that more than one-third of Americans believe it's possible to have a romantic relationship online. Though the survey notes that younger adults are more likely to feel comfortable about using the Internet and social media to connect romantically, 22% of men and 12% of women surveyed have had a romantic, sexual or erotic relationship online, even some of those over 65 (7%).


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PR Meetings, Seminars, White Papers

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Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members.

Corporate Reputation Risk & Management Conference, sponsored by Marcus Evans, will be held February 24-25, in Miami, FL. The cost for this conference is $2,500.00.

PR Measurement Conference, sponsored by PR News, will be held on March 1, in Washington, DC. The cost to attend is $795 if you register before February 25.

Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14-15, in Jacksonville, FL. The cost to members is $595 and non-members $745.

Health Academy Summit, sponsored by PRSA, will be held April 27-29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6-8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5-6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13-15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

PRSA International Coference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service


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