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Monitoring Library
Media Monitoring News Archives
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February 2012: Issue 3
Media Monitoring News this week focuses on the topic of how to handle bad publicity, including how to manage an ambush media interview. This issue also includes an amusing article on how donuts explain social media. In addition to articles on media monitoring, measurement and analysis, there are also tips for writing a great case study and for finding travel bargains in social media.
Tweets as Poll Data? Be CarefulWall Street JournalTweets as Poll Data? Be Careful issues a warning on the validity of social media measurement. Focusing on the drawbacks of measuring public opinion and sentiment through social media analysis, it's a worthwhile counterpoint to the many articles advocating quantitative measurement of Twitter and other social media. Our conclusion: monitoring social media is crucial; the value of aggregated sentiment analysis is still questionable. How Measuring PR Helps You Triumph Over CompetitorsBulldog ReporterWritten by Kristin Jones, CEO of the media measurement service Wallop! OnDemand, How Measuring PR Helps You Triumph Over Competitors makes the case for measuring not just your own media exposure, but also that of competitors in order to better understand your PR performance and to identify weaknesses in your program compared to competitors. 7 PR Lessons Komen Didn't Know It Was Giving YouWaxing UnlyricalIn last week's issue of Media Monitoring News, we cited a number of articles on the Susan G. Komen Kerfuffle — thinking that would be the last of it here. But 7 PR Lessons Komen Didn't Know It was Giving You by Shonali Burke uses the Komen incident to punctuate seven crucial points about crises management. The article also includes links to other worthwhile analyses of the Komen incident. Managing Negative Comments in Social MediaWaxing UnlyricalShonali Burke offers straightforward advice for Managing Negative Comments in Social Media. Eventually, almost every organization will be "hit" in social media. Better to be prepared on response strategies and techniques — and consult this template in most any crisis. Also, take a look at the highly-personalized article on reputation management entitled How to Respond When the Internet Calls You Names which appeared on Poynter, the blog for journalists. How to Survive an Ambush Media InterviewMr. Media TrainingJust wondering: has any corporate executive ever said to an ambush interviewer something like this with a nice friendly smile: "Look, stop acting like a jerk and start acting like a professional. Call for an appointment and I'll be glad to talk with you." If anyone ever did, you'll probably never see it on TV news. How to Survive an Ambush Media Interview offers solid tips on what NOT to do (which is exactly what most every ambush-ee does) and how to gain the advantage over the ambusher. There's also a Part II of How to Survive an Ambush Media Interview. And Mr. Media Training has an interesting case study entitled My Rape Charge Was Dropped. Now What?, on ways to reclaim your good name after wrongful publicity. How Americans Are Spending Their Media Time…and MoneyNielsenAmericans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they're consuming content - traditional TV and otherwise - is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year. Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. 8 Tips for Writing a Great Case StudyKissmetricsIf you're in PR, you'll almost certainly be called on the write a case study. 8 Tips for Writing a Great Case Study will help you do it well. Best tip: don't think just "print". Instead, create multiple versions for different types of media. 51 Ideas for Blog PostsBusiness 2 CommunityIf you've ever been stumped when sitting down to write a blog post (haven't we all?), 51 Ideas for Blog Posts can serve as an idea-generator. How to Guarantee Your Press Releases Will Be Completely IgnoredCommPro.bizHow to Guarantee Your Press Releases Will Be Completely Ignored is a litany of all too commonplace errors in development and distribution of news releases. Ignoring the rules invites failure. 
Top 100 Influencers in Social MediaSocial Technology ReviewYet another selection of Top 100 Influencers in Social Media, this one with "The White House" at #100. In reviewing the list, you'll be struck by how few mainstream journalists and business leaders make the list, comprised mostly of individuals who made their reputation largely through opinionated blogging. 5 Essential Spreadsheets for Social Media AnalyticsMashableIf you're in search of free, time-efficient methods for measuring social media, 5 Essential Spreadsheets for Social Media Analytics points you to ready-made analysis tools to measure Twitter and Facebook. Yes, they're free and they're helpful, but they're not integrated and the metrics are limited. They are certainly better than no media measurement at all, but far less valuable than most any subscription social media analysis service. What Others Like (and Dislike) about Your TweetsMarketing ProfsBased on an extensive survey by Carnegie Mellon University, What Others Like (and Dislike) About Your Tweets includes concrete guidance on preferred types of Tweets. What's disliked: Tweets that were part of someone else's conversation, or updates around a current mood or activity. What's liked: Tweets that included questions to followers, information sharing, and self-promotion (such as links to content the writer had created). Repeat: No one gives a tweet what you're eating…or feeling. The State of Social Media MarketingAwareness NetworksIt's a white paper and it's free, but you have to register to get a copy of The State of Social Media Marketing, based on interviews of 320 marketers from multiple industries with varying levels of social media experience. Some key points:
Social Media Explained Through DonutsTodd M. PostSocial Media Explained Through Donuts is amusing — and startling accurate in characterizing the positioning of each of the social media networks through short posts about donuts. 10 Immutable Laws of SEOEvergreen SearchAnyone responsible for a Web site should be competent in search engine optimization to generate traffic. If you understand and apply the 10 Immutable Laws of SEO, you won't need an overpriced SEO consulting service and your ranking in the search engines will almost certainly rise. Fixing the Reputations of Reputation ManagersBusiness WeekBefore hiring a reputation management service to fix your organization's online reputation, check out the online reputation of the reputation manager advises Fixing the Reputations of Reputation Managers. Tha's sound advice for whenever you do any hiring of employees, consultants, or business services. 5 Ways to Find the Best Travel Deals Using Social MediaMashableIn our effort to expand our newsletter content to self-help articles for PR and marketing professionals, we offer 5 Ways to Find the Best Travel Deals Using Social Media. Even the most seasoned business travelers are likely to find some helpful tips to save bucks. 
PR Meetings, Seminars, White PapersF.R.E.E. Webinar — How to Communicate Your Issues & Messages in Noisy and Complex Markets, sponsored by Bloomberg Government, will be held February 28 at 12pm ET. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. Meeting — PR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645. Meeting — 3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members. Meeting — Digital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099. Meeting — PR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend is $1,170 before March 16. Meeting — The 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645. Meeting — The School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL. Meeting — Word of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750. Meeting — SCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, PA. Cost to attend is $1,325 for members and $1,675 for non-members.  PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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