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Monitoring Library
Media Monitoring News Archives
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February 2012: Issue 4
This week's issue of Media Monitoring News covers a wide cross-section of topics on public relations, marketing and social media. The recommended lead article examines the change in attitude about government surveillance of social media — a topic that will undoubtedly become important for businesses during 2012. A New York Times Magazine article examines utilization of "Big Data" in marketing and corporate communications. Media measurement is the subject of three different articles and we recommend two articles to improve writing skills. And, de rigueur for this week, we have a Jeremy Lin article focusing on his impact on social media and business outcomes.
Lawmakers to Homeland Security: Social Media Monitoring Threatens Free SpeechMashableHow times have changed! After 9/11, government security agencies did most anything they wanted to protect against terrorism including incarcerating suspects without due process. Now, as explained in Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech, legislators balk at even commonplace approaches to identifying potential terrorist threats as threats to civil liberties. The question — and one that corporations must also answer — is where do you draw the line. Prediction: the first corporation caught "friending" a critic in order to monitor Facebook comments will face a serious outcry over privacy issues. Six Key Metrics for Managing Global-Local CommunicationsSinicom (Angela Sinickas)Angela Sinickas, always good for a unique twist on PR analytics, focuses on measurement as a method to develop communications strategy in Six Key Metrics for Managing Global-Local Communications — and, as is usually the case, offers some out-of-the-box approaches using measurement to achieve more effective media placement. Content Marketing Tactics Now Critical to All Businesses [Infographic]Business 2 CommunityNowadays, it's called content marketing — and it's HOT! Back in the day, it was called public relations — and it was kind of, well, ignored. This infographic entitled Content Marketing Tactics Now Critical to All Businesses examines the extent and value of content marketing (aka: public relations) and its effectiveness. Thought: Some PR pros might consider positioning themselves as "content marketing experts." The Ultimate Guide to Writing Incredible HeadlinesThe Content StrategistThe Ultimate Guide to Writing Incredible Headlines delivers on its promise, providing a comprehensive list of approaches to developing attention-grabbing headlines for newsletters, blogs and most any other form of communication. The article includes links to other articles on headline writing. Another thoughtful article on good writing for marketing and PR, appearing in Kissmetrics, is The 4 Keys to Writing Persuasive Copy without Hype, BS, or Other Icky Gimmicks on writing clear, shiny copy that affords prospects the perfect view of whatever it is you're selling. How Companies Learn Your SecretsNew York Times Magazine"Big data" is among the hottest topics in marketing. How Companies Learn Your Secrets is the typical in-depth analysis of lead articles in the New York Times Magazine — maybe telling you more than you want or need to know about the subject, but containing a fistful of substantive insights. This is a must-read article for marketing and PR pros who want to better understand the emerging "big data" trend. Is Social the New News?SlideShareSocial media, especially Twitter, now often announce news events ahead of traditional media — because social media have people on scene witnessing the events. In a set of self-explanatory slides entitled Is Social the New News? for a presentation to the New England Newspaper & Press Association Winter Conference, Debra Askanase analyzes how crowd sourcing in social media is affecting traditional newspapers, journalism and the news cycle. Question: how is social media affecting corporate news distribution? So Where Did AVEs Come From Anyway?Institute for Public RelationsAd Value Equivalence (AVE) as a measure of public relations effectiveness has persisted for decades, but has no academic support according to Professor Tom Watson of Bounemouth University. So Where Did AVEs Come From Anyway? recounts the evolution of AVEs from first mention right to the current condemnations by most every PR association. 4 Unique Approaches for Measuring Social MediaClickZHow do you measure how the effort put into social media is paying off? Just measuring volume certainly is not the answer. 4 Unique Approaches for Measuring Social Media suggests some controversial media measurement approaches including "value of a customer" and "paid value of traffic" (which sounds suspiciously like AVE). 
Measuring Social Media: Interview with Web Analytics Guru Jim SterneWDFMAs more and more marketing and public relations budgets move online, web analytics become vital in assessing effectiveness of various online approaches for promotion and corporate communications. Measuring Social Media: Interview with Web Analytics Guru Jim Sterne offers key insights on utilization of web metrics. How to Use Facebook Metrics to Give Your Audience the Content They Want MostBeth KanterCorporations know what they want to tell consumers. But consumers won't listen unless they're interested. How can PR and marketing communicators determine the interests of their audience? Beth Kanter illustrates How to Use Facebook Metrics to Give Your Audience the Content They Want Most with approaches that apply to other social media as well. Don't Be a Pest with "This Social Media Stuff"Business 2 CommunityWritten as a bit of self-promotion by a social media coach, Don't Be a Pest with "This Social Media Stuff" can also be titled "How PR and Marketing Can Sell the C-Suite on Social Media" or "How to Get the CxO to Participate in Social Media." Five Crucial Steps to Retaining Brand Loyalty in a CrisisMarketing ProfsThe crisis playbook is now well established and Anita Williams Weinberg presents it succinctly in Five Crucial Steps to Retaining Brand Loyalty in a Crisis. 12 Most Productive, Low-Cost Ways to Influence the Media12 MostTargeted at non-profit organizations but applicable to most any small business with a skimpy budget for marketing and PR, 12 Most Productive, Low-Cost Ways to Influence the Media is a primer on effective techniques and tactics for media placement. Jeremy Lin and the Power of Social MediaForbesHow could any newsletter having to do with media not have a Jeremy Lin article this week? Jeremy Lin and the Power of Social Media contends that "no athlete has ever illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin." Hmmmmm. Yes, pro basketball phenom Lin caught fire on social media, but he also dominated the sports pages of traditional media. It's enlightening to see how one player can affect business outcomes, but attributing the effect to social media seems an overreach. 13 Cost-Saving Web Sites for EntrepreneursThe Next WebAny business — especially a small business — that wants to save money and increase productivity should peruse the list of 13 Cost-Saving Web Sites for Entrepreneurs. The list includes a cross-section of online services intended to reduce business costs. 
PR Meetings, Seminars, White PapersF.R.E.E. Webinar — How to Communicate Your Issues & Messages in Noisy and Complex Markets, sponsored by Bloomberg Government, will be held February 28 at 12pm ET. F.R.E.E. Webinar — Communicators Online Newsroom Practices with Bally Technologies, Ryder System and Securian Financial, sponsored by Business Wire and Bulldog Reporter, will be held on February 28 at 1pm ET. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. Meeting — PR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645. Meeting — 3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members. Meeting — Digital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099. Meeting — Social Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, CA. Cost to attend is $1,795. Meeting — PR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16. Meeting — The 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645. Meeting — The School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL. Meeting — Word of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750. Meeting — SCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, PA. Cost to attend is $1,325 for members and $1,675 for non-members.  PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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