This Month in Media Monitoring newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring NewsThis Month in Media Monitoring
Responding to the Good, Bad and the UglyHow should a small business such as a restaurant handle a bad review or online criticism? The Smart Blog on Social Media, in an article by Jesse Stanchak titled "Responding to the good, the bad and the ugly" suggests having a plan in place, a point person to handle the complaint, recognizing that every business gets a bad review at some point, and trying to turn a negative into a positive by opening a conversation. Most importantly, if a pattern of criticism pinpoints a problem, then the solution is to correct the problem. Facebook: What's this Negative Comment Doing Here?!In "The Pulse", a Ragan publication, Josh McColough outlines a hospital's process of responding to online criticism in an article titled Facebook: What's this Negative Comment Doing Here?!
5 Twitter Management Tools You Can't Live Without.Lee Odden of Social Media Today offers 5 Twitter Management Tools You Can't Live Without. How Journalists Use Search & Social MediaIn TopRankBlog, the prolific Mr. Odden examines How Journalists Use Search & Social Media. TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008, finding 91% use search engines like Google to do their job and 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.
How To Bounce Back From A PR DisasterHow To Bounce Back From A PR Disaster is a NPR interview by Rebecca Roberts of Eric Dezenhall, CEO of Dezenhall Resources, a crisis management firm in Washington. He is author of "Damage Control: Why Everything You Know About Crisis Management Is Wrong." Understanding the Participatory News ConsumerThe Pew Research Center this month published "Understanding the participatory news consumer: How internet and cell phone users have turned news into a social experience". The detailed 51-page report examines how the Internet has changed people's relationship to the news and the new process Americans use to get news based on foraging and opportunism. This report discusses two significant technological trends that have influences news consumption behavior: First, the advent of social media like social networking sites and blogs has helped the news become a social experience in fresh ways for consumers. People use their social networks and social networking technology to filter, assess, and react to news. Second, the ascent of mobile connectivity via smart phones has turned news gathering and news awareness into an anytime, anywhere affair for a segment of avid news watchers Statistical Breakdown of the BlogosphereIn Breakdown of the Blogosphere, Intac offers, in a whimisical statistical analysis, everything you need to know about who makes up the blog universe, what and why they blog, and how much time is being spent doing so.
30 Tips On How To Make Your Company's Blog RockNow that you started a company blog, how do you regularly generate content? In his blog, Jeff Bullas offers "30 Tips On How To Make Your Company's Blog Rock". The tips are specific and actionable. 9 Insights to Help Guide Your Social Media Marketing ProgramMarketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. Heidi Cohen of ClickZ offers 9 Insights [from Olympic Ahletes] to Help Guide Your Social Media Marketing Program. The 10 Most Innovative Viral Video Ads of 2009In Mashable, Josh Warner offers The 10 Most Innovative Viral Video Ads of 2009. And, boy, are they fun to watch. As a group they provide insights on the secrets to successful viral videos. 35 Tips in 30 MinutesThe PR Breakfast Club offers 35 Tips in 30 Minutes on planning and implementing social media PR campaigns. It's a text version of a presentation at the Media Relations Summit in New York and it takes far less than 30 minutes to read it. The 22 Immutable Laws of Marketing No Longer ApplyIn The 22 Immutable Laws of Marketing No Longer Apply, Augustine Fou makes a strong case that the marketplace and tools have changed so much in the past 10 years that the classic marketing and PR principles espoused by Jack Ries and Al Trout no longer apply. Part 1 takes on Laws 1 to 7. Part 2 examines Laws 8 to 15. Part 3 still to come.
PR Meetings, Seminars, White PapersHow to deal with the media in a crisis — and fast webinar, sponsored by Ragan Communications, will be held March 9 starting at 2pm Central. The price for the webinar is $199 for Ragan Select Members. See their website for registration information: https://store.ragan.com/ProductDetails.asp?product=Y0TC07&listshow=Webinars&catid=FB9AE2D34AB9403EAEFAFD67FBA5530B&grfr=Yes 13th Annual International Public Relations Research Conference: Ethical Issues for Public Relations Practice in a Multicultural World, sponsored by IPR, will be held March 10 - 13, in Miami, FL. See their website for registration information: http://www.instituteforpr.org/edu_info/13th_annual_international_public_relations_research_conference SCIP10 Conference will be held in Washington, DC, from March 9 through 12. See their website for registration information: http://www.scip.org/index.cfm?&token=9538&userID Advanced Twitter Training, a webinar sponsored by Bulldog Reporter, will be held on March 11 starting at 1pm Eastern time. See their website for registration information: https://www.bulldogreporter.com IABC Strategic Communication Seminar, sponsored by IABC, will be held in Chicago, IL, on March 12. See their website for registration information: http://www.iabc.com/education/sec/index.htm How to (Really) Use Twitter to Advance your PR & Marketing Efforts, a webinar sponsored by PR News, will be held on March 16 from starting at 1:30pm Eastern time. See their website for registration information: http://www.prnewsonline.com/webinars/twitter031610.html PR Measurement Conference, sponsored by PR News, will be held on March 23 at the National Press Club in Washington, DC. See their website for registration information: http://www.prnewsonline.com/conferences/MeasurementConference2010.html Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held March 24 and 25 in New York. See their website for registration information: http://www.prsa.org/Learning/Seminars/view/589/Social_Media_and_New_Media_PR_Boot_Camp Social Media in Practice 2010, a teleconference sponsored by PRWeek, will be held March 25 beginning at 10am Eastern time. See their website for registration information: http://www.prsummitonline.com Social Media Divas on Digital PR: Top Ranked Women Online Gurus Reveal Ten Best Social Media Tools and Practices for PR, a audio conference sponsored by Bulldog Reporter, will be available on March 25. See their website for registration information: https://www.bulldogreporter.com/ME2/dirmod.asp?sid=&nm=&type=EcomBB&mod=E-Commerce%3A%3AProduct+Catalog&mid=D30FB4BBE3764A5694C4972616B7262A&tier=3&id=20E889E030B347E7922469195E292E7A# Social Media and PR (R)evolution: It's Not Just PR Anymore: How to Move Your Organization to the Next Social Media Plateau, a teleseminar sponsored by PRSA, will be held on April 8 at 3pm Eastern time. See their website for registration information: http://www.prsa.org/Learning/Seminars/view/624/Social_Media_and_the_PR_(R)evolution PR Agency Management 2010 Summit, sponsored by Bulldog Reporter, will be held April 8 and 9 in New York City. See their website for registration information: https://www.bulldogreporter.com/ME2/dirmod.asp?sid=&type=forms&mod=Smart+Forms&sfid=4F4AA90AB7EB4FB19E31AF7B1764459E&tier=1&hq_e=el&hq_m=2230126&hq_l=2&hq_v=3307455dd8 Health Academy Conference, Effective Communication in an Era of Health Care Transformation: Practical Strategies to Navigate Change, sponsored by PRSA, will be in Chicago, IL, from April 14 through 16. See their website for registration information: http://www.prsa.org/Network/Communities/HealthAcademy/Learning/Conference Corporate Communicators Conference, sponsored by Ragan Communications and General Motors, will be held May 5 through 7 in Detroit, MI. See their website for registration information: https://store.ragan.com/ProductDetails.asp?product=Y0C0DT&listshow=Conferences&catid=2ED70BB224CD4C98A1F9FA27EA225E6B&grfr=Yes Learn From Digital Influencers conference, sponsored by PRSA, will be held in New York City May 6 and 7. See their website for registration information: http://www.prsa.org/Conferences/DigitalImpact/ Looking Up: Lessons and Conversations to Move Your Business Forward, sponsored by PRSA, will be held May 21 through 23 in Asheville, NC. See their website for registration information: http://www.prsa.org/Conferences/CounselorsAcademy/index.html Public Affairs Conference, sponsored by PR News, will be held on May 25 at the National Press Club in Washington, DC. See their website for registration information: http://www.prnewsonline.com/conferences/PublicAffairs2010.html T3PR: Theory, Tactics & Technology for High-Tech Public Relations, sponsored by PRSA, will be held June 11 in New York City. See their website for registration information: http://www.prsa.org/Network/Communities/Technology/Learning/Conference/index.html The Best in Buzz: A Review of Social Media and Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns, sponsored by PRSA, will begin on June 17 at 3pm Eastern time. See their website for registration information: http://www.prsa.org/Learning/Seminars/view/626/The_Best_in_Buzz Content Copyright Compliance, a teleseminar sponsored by PRSA, will begin on June 22 at 3pm Eastern time and last for one hour. See their website for registration information: http://www.prsa.org/Learning/Seminars/view/396/Content_Copyright_Compliance PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. See their website for registration information: http://www.prsa.org/Conferences/InternationalConference/index.html
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service Viral Video for PR: Guidelines for Success Guide to Handling a Blog Crisis Corporate Blogging: Lessons, Opportunities & Pitfalls The Biggest Mistakes in Crisis Communications Press Releases to Drive Web Site Traffic
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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