spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin spacer
Media Monitoring News
March 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
spacer
This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  How to Make a Small Business Look Big
  Listen Up! Dell Lends Its Ear to Social Media
  Which Social Media Marketing Metrics Really Matter? (And To Whom?)
  Your Investment in Measurement
  What We Learned from Our 2011 Journalist Survey (Results May Surprise You)
  Sentiment Analysis Gives Companies Insight into Consumer Opinion
  Why Tuesdays Suck for Social Marketers
  The Problem with Public Relations
  7 Ways PR People Make Me Crazy
  Social Brands and the Seven Deadly Sins
  When Tweets Go Wrong and How to Do It Right
  Exploring the Serious Business of Game-Based Marketing
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Two Best Values in Media Monitoring
spacer

spacer

How to Make a Small Business Look Big

New York Times spacer
The oft-repeated old cartoon line is: "On the Internet no one knows you're a dog." It's more true that on the Internet a small business can appear much larger. How to Make a Small Business Look Big focuses on one-trepreneurs (one-person companies), but the advice on how to look bigger and produce better applies to many types of small businesses, including PR agencies.

Listen Up! Dell Lends Its Ear to Social Media

CMO.com spacer
It wasn't long ago that Dell, the computer company, was battered in social media. Now, the company has learned its lesson. Listen Up! Dell Lends Its Ear to Social Media describes the company's "listening room", the Social Media Listening Command Center, a sexy cross between an air traffic control tower and a TV production facility, at Dell headquarters outside of Austin, Texas.

Which Social Media Marketing Metrics Really Matter? (And To Whom?)

Forrester Blogs spacer
You'll have to pay $499 for the full report, but the blog article Which Social Media Marketing Metrics Reall Matter? (And to Whom?) offers quite a lot of insight (mainly in the graphic) into PR and marketing measurement of social media. Key point: focus on those metrics that are meaningful to brand honchos.

Your Investment in Measurement

Clickz spacer
Your Investment in Measurement by Jim Sterne looks at the question "How much should YOU Invest in Measurement?" The straightforward answer: 20% of your marketing budget. Testing should be 10% of the budget.

What We Learned from Our 2011 Journalist Survey (Results May Surprise You)

Powerlines spacer
PWR New Media surveyed 200 journalists to learn about their news release preferences. The main purpose of this portion of the survey was to find out how journalists want to receive news releases and what assets they want included with them. What We Learned from Our 2011 Journalist Survey reports that 87%, said email is the way they want to receive releases. They also want them accompanied by easily accessible assets including backgrounders, bios, and images.

Sentiment Analysis Gives Companies Insight into Consumer Opinion

Business Week spacer
We question the tools mentioned (there are better ones available), but Sentiment Analysis Gives Companies Insight into Consumer Opinion gives the right slant on analyzing consumer opinion to gain understanding and improve operations

Why Tuesdays Suck for Social Marketers

The Social Web spacer
Conventional wisdom is that Tuesday is the best day to send promotional e-mail and to distribute news releases. Why Tuesdays Suck for Social Marketers explains why conventional wisdom does not apply to social media, including blogs, Twitter, Facebook and other platforms. Interesting theory on which someone needs to do an A/B test.

The Problem with Public Relations

New York Times spacer
Rants are commonplace in social media — but the New York Times? The Problem with Public Relations is little more than a rant that would gain little traction in social media, but gains credence because of where it's published. It does reveal, however, some of the problems inherent in doing PR for restaurants, especially when egos clash.

7 Ways PR People Make Me Crazy

iMedia Connection spacer
Unlike the rant above, 7 Ways PR People Make Me Crazy is a studied analysis by a sympathetic journalist of PR behaviours that make journalists cringe. The article even takes a swipe at the NY Times blog rant, calling it a gross generalization. Two cited bad behaviors: going behind the journalists back; bad phone manners.

Social Brands and the Seven Deadly Sins

Strategic Public Relations spacer
Social Brands and the Seven Deadly Sins analyzes the common mistakes in social media marketing and public relations in terms of the seven deadly sins: envy, sloth, gluttony, wrath, pride, lust, and greed. Remarkably, the seven sins fit the corporate misdeeds in social media quite well.

When Tweets Go Wrong and How to Do It Right

Open Forum spacer
What does an organization do when one of its "tweeters" blunders? And how can you use Twitter to help your business? When Tweets Go Wrong and How to Do It Right by the financial writer Jean Chatzky offers answers to those questions, illustrated by a case study blunder from the Red Cross. Add one more item to the article suggestion: make all Tweets meaningful.

Exploring the Serious Business of Game-Based Marketing

SmartBlog on Social Media spacer
Games attract audiences. Games create engagement. Games engender loyalty. To attract, engage and hold an audience, create a game that resembles a loyalty rewards program. That's the base logic of Exploring the Serious Business of Game-Based Marketing. Just learning the four categories of "gamers" makes it worthwhile reading.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
Free Half Day Webinar! Vocus Virtual Conference: Social Media. So what?

Webinar — SEO Tactics & Strategies to Boost Your PR Efforts, sponsored by PR News, will be held March 23 from 1:30-2:30pm ET. The cost to register is $329.

Webinar — How to develop a powerful message and deliver a killer media interview, sponsored by Ragan's PR Daily, will be held April 7 from 2:00-3:15pm CST. The cost for members is $99, and the cost for non-members is $119.

Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14-15, in Jacksonville, FL. The cost to members is $595 and non-members $745.

SES New York, sponsored by Search Engine Strategies, will be held March 21-25, in New York, NY. The cost to register for the All Access Pass is $2,495 if you register before March 21.

Google Analytics User Conference, sponsored by Google, will be held March 17, in San Francisco. The cost is $895 for both the conference and training days.

The Buying & Selling eContent Executive Conference, sponsored by Information Today, Inc, will be held March 27-29, in Scottsdale, AZ. The cost is $1,595.

Web 2.0 Expo will be held March 28-31, in San Francisco. The cost for the conference, plus workshops, is $1,795 if you register before March 27.

The 2011 Media Relations Best Practice Summit, sponsored by Ragan Communications, will be held March 28-29, in New York City. The cost to member is $595 and the price for non-members is $745.

The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6-8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon.

Sentiment Analysis Symposium, sponsored by Lexalytics and OpenText, will be held April 12, in New York, NY. The cost for both the Tutorial and Symposium is $1,290 if you register before the day of the event.

The Role of Social Media in Engaging Patients, Employees and the Media, sponsored by Ragan Communications, will be held April 13-15, in Seattle, Wa. The cost to register is $745 for members and the price for non-members is $995.

Health Academy Summit, sponsored by PRSA, will be held April 27-29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5-6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13-15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.




spacer
Download Media Monitoring: The Complete Guide
spacer

PR & Marketing Job Openings


spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2011, CyberAlert, Inc. All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert®, Inc. All Rights Reserved.

margin edge
bottom edge