This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
|
 |
 |
 |
|
|
|
|
|
||
|
|
|
|
|
||
Monitoring Library
Media Monitoring News Archives
 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
Media Monitoring News March 2011: Issue 1 Best PR Articles + PR Job Openings & Meetings 
How to Make a Small Business Look BigNew York TimesThe oft-repeated old cartoon line is: "On the Internet no one knows you're a dog." It's more true that on the Internet a small business can appear much larger. How to Make a Small Business Look Big focuses on one-trepreneurs (one-person companies), but the advice on how to look bigger and produce better applies to many types of small businesses, including PR agencies. Listen Up! Dell Lends Its Ear to Social MediaCMO.comIt wasn't long ago that Dell, the computer company, was battered in social media. Now, the company has learned its lesson. Listen Up! Dell Lends Its Ear to Social Media describes the company's "listening room", the Social Media Listening Command Center, a sexy cross between an air traffic control tower and a TV production facility, at Dell headquarters outside of Austin, Texas. Which Social Media Marketing Metrics Really Matter? (And To Whom?)Forrester BlogsYou'll have to pay $499 for the full report, but the blog article Which Social Media Marketing Metrics Reall Matter? (And to Whom?) offers quite a lot of insight (mainly in the graphic) into PR and marketing measurement of social media. Key point: focus on those metrics that are meaningful to brand honchos. Your Investment in MeasurementClickzYour Investment in Measurement by Jim Sterne looks at the question "How much should YOU Invest in Measurement?" The straightforward answer: 20% of your marketing budget. Testing should be 10% of the budget. What We Learned from Our 2011 Journalist Survey (Results May Surprise You)PowerlinesPWR New Media surveyed 200 journalists to learn about their news release preferences. The main purpose of this portion of the survey was to find out how journalists want to receive news releases and what assets they want included with them. What We Learned from Our 2011 Journalist Survey reports that 87%, said email is the way they want to receive releases. They also want them accompanied by easily accessible assets including backgrounders, bios, and images. Sentiment Analysis Gives Companies Insight into Consumer OpinionBusiness WeekWe question the tools mentioned (there are better ones available), but Sentiment Analysis Gives Companies Insight into Consumer Opinion gives the right slant on analyzing consumer opinion to gain understanding and improve operations Why Tuesdays Suck for Social MarketersThe Social WebConventional wisdom is that Tuesday is the best day to send promotional e-mail and to distribute news releases. Why Tuesdays Suck for Social Marketers explains why conventional wisdom does not apply to social media, including blogs, Twitter, Facebook and other platforms. Interesting theory on which someone needs to do an A/B test. The Problem with Public RelationsNew York TimesRants are commonplace in social media — but the New York Times? The Problem with Public Relations is little more than a rant that would gain little traction in social media, but gains credence because of where it's published. It does reveal, however, some of the problems inherent in doing PR for restaurants, especially when egos clash. 7 Ways PR People Make Me CrazyiMedia ConnectionUnlike the rant above, 7 Ways PR People Make Me Crazy is a studied analysis by a sympathetic journalist of PR behaviours that make journalists cringe. The article even takes a swipe at the NY Times blog rant, calling it a gross generalization. Two cited bad behaviors: going behind the journalists back; bad phone manners. Social Brands and the Seven Deadly SinsStrategic Public RelationsSocial Brands and the Seven Deadly Sins analyzes the common mistakes in social media marketing and public relations in terms of the seven deadly sins: envy, sloth, gluttony, wrath, pride, lust, and greed. Remarkably, the seven sins fit the corporate misdeeds in social media quite well. When Tweets Go Wrong and How to Do It RightOpen ForumWhat does an organization do when one of its "tweeters" blunders? And how can you use Twitter to help your business? When Tweets Go Wrong and How to Do It Right by the financial writer Jean Chatzky offers answers to those questions, illustrated by a case study blunder from the Red Cross. Add one more item to the article suggestion: make all Tweets meaningful. Exploring the Serious Business of Game-Based MarketingSmartBlog on Social MediaGames attract audiences. Games create engagement. Games engender loyalty. To attract, engage and hold an audience, create a game that resembles a loyalty rewards program. That's the base logic of Exploring the Serious Business of Game-Based Marketing. Just learning the four categories of "gamers" makes it worthwhile reading. 
PR Meetings, Seminars, White PapersFree Half Day Webinar! Vocus Virtual Conference: Social Media. So what? Webinar — SEO Tactics & Strategies to Boost Your PR Efforts, sponsored by PR News, will be held March 23 from 1:30-2:30pm ET. The cost to register is $329. Webinar — How to develop a powerful message and deliver a killer media interview, sponsored by Ragan's PR Daily, will be held April 7 from 2:00-3:15pm CST. The cost for members is $99, and the cost for non-members is $119. Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14-15, in Jacksonville, FL. The cost to members is $595 and non-members $745. SES New York, sponsored by Search Engine Strategies, will be held March 21-25, in New York, NY. The cost to register for the All Access Pass is $2,495 if you register before March 21. Google Analytics User Conference, sponsored by Google, will be held March 17, in San Francisco. The cost is $895 for both the conference and training days. The Buying & Selling eContent Executive Conference, sponsored by Information Today, Inc, will be held March 27-29, in Scottsdale, AZ. The cost is $1,595. Web 2.0 Expo will be held March 28-31, in San Francisco. The cost for the conference, plus workshops, is $1,795 if you register before March 27. The 2011 Media Relations Best Practice Summit, sponsored by Ragan Communications, will be held March 28-29, in New York City. The cost to member is $595 and the price for non-members is $745. The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6-8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon. Sentiment Analysis Symposium, sponsored by Lexalytics and OpenText, will be held April 12, in New York, NY. The cost for both the Tutorial and Symposium is $1,290 if you register before the day of the event. The Role of Social Media in Engaging Patients, Employees and the Media, sponsored by Ragan Communications, will be held April 13-15, in Seattle, WA. The cost to register is $745 for members and the price for non-members is $995. Health Academy Summit, sponsored by PRSA, will be held April 27-29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26. Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, CA. The cost for members is $945; and for non-members is $1,195. The Digital Impact Conference, sponsored by PRSA, will be held May 5-6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899. Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13-15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150. The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1. Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card. PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members. 
PR & Marketing Job Openings
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
|
|
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||
|
|||
|
|
|||
|
|
|
|
|
|||
 |
|||||||
|
|
|
|
|
|||
 |
|||||||
 |
|||||||
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
|
|||||||
|
|
|
|
|
|||
|
|
|
|
|
|||
|
|
|
|
|
|||
|
|||||||
