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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
March 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Corporate Killers of Creativity
  10 Ways to Think Different — Inside Apple's Cult-like Culture
  The Legal Magic Bullet That Protects Twitter And Yelp
  Report of the Advertising Value Equivalency (AVE) Task Force
  Biggest Tech PR Disasters
  What Role Does PR Play in Social Media Marketing (Presentation)
  F.r.e.e Marketing Tools Via Google
  Social Media for B2B Marketing
  20 Questions to Ask to Find the Right Social Media Monitoring Tool
  10 Quick & Dirty SEO Success Metrics
  2011's Best Social Media Stats and Insights (So Far)
  6 Secrets of Social Media Success
  7 Top Twitter Tools
  Look at Your Social Media. You're Seeing the Future of Your Brand
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Corporate Killers of Creativity

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Why can some companies get consistently better products and creative services than their competitors? (See article on Apple below) Often, as in the case of Apple Computer (see article below) it's the corporate approach to innovation and creativity that distinguishes wildly successful companies. From product research and development to operations and communications, the way companies nurture creativity often predicts long-term corporate success. Corporate Killers of Creativity, the first in a series of three articles on Managing Creativity in Business, offers an amusing analysis of management approaches and personalities that assassinate creativity within a business environment.

10 Ways to Think Different — Inside Apple's Cult-like Culture

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"Think Different" was the slogan of Apple — used to differentiate itself from the PC world. In fact, Steve Jobs did build a distinctive corporate culture that "thinks different". 10 Ways to Think Different synthesizes "the Apple way" to develop products, people, design strategies, customer service and most anything else to make a successful business. It's the type of article that you can print out and save for guidance years into the future.

The Legal Magic Bullet That Protects Twitter And Yelp

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Yelp and Twitter both get thousands of complaints a month, often asking for material to be taken down that is allegedly defamatory or otherwise illegal. They almost never comply. The Legal Magic Bullet That Protects Twitter and Yelp summarizes the presentations of the general counsels of both companies speaking at a Silicon Valley event. The attorneys praised the U.S law that protects their businesses from lawsuits based on frivolous speech.

Report of the Advertising Value Equivalency (AVE) Task Force

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In the event you have clients or managers requesting you use AVE as a PR metric, show them the Report of the Advertising Value Equivalency (AVE) Task Force (issued in October 2010). The task force shoots down AVE as a valid PR metric. You can also see the news release announcing the findings. In Principle #5 of the Barcelona Declaration of Measurement Principles, the Institute for Public Relations, Public Relations Society of America and the International Communications Consultancy Organization declared that:
"Advertising Value Equivalents (AVEs) do not measure the value of public relations and do not inform future activity; they measure the cost of media space and are rejected as a concept to value public relations."

Biggest Tech PR Disasters

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If you follow the PR gaffs of major companies, the list (in a slide show) of Biggest Tech PR Disasters will be pretty familiar. Most, like Apple's antenna problem, hardly dented the company's reputation. For the most part, the established brands recovered quickly. Lesson: Test, test, test before releasing new products or making policy changes.

What Role Does PR Play in Social Media Marketing (Presentation)

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First reviewing the elements of a social media marketing program, What Role Does PR Play in Social Media Marketing looks at how the particular skills of PR professionals fit into the social media matrix along with marketing, technical services, and customer service.

F.r.e.e Marketing Tools Via Google

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Google provides an array of free tools that can contribute powerfully to your online marketing efforts. Marketing Tools Via Google assembles a collection of Google tools — oldies-but-goodies and newbies — that can boost online marketing success.

Social Media for B2B Marketing

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Social Media for B2B Marketing is a 24-page primer — and a pretty good one for "newbies". The same company developed a quick start infographic to illustrate the key steps in initiating a B2B social media marketing program.

20 Questions to Ask to Find the Right Social Media Monitoring Tool

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20 Questions to Ask to Find the Right Social Media Monitoring Tool offers a solid evaluation template to assess the flood of available tools. Also take a look at Selecting a Social Media Monitoring Service from the CyberAlert blog.

10 Quick & Dirty SEO Success Metrics

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There's nothing like cold-hard-facts to paint a picture of success (which is why many PR departments are putting more effort and budget into media measurement. 10 Quick & Dirty SEO Success Metrics offers a practical low-cost approach to Web site analytics to determine how well the web site is meeting objectives.

2011's Best Social Media Stats and Insights (So Far)

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2011's Best Social Media Stats and Insights (So Far) compiles 18 recent articles containing au courant viewpoints on social media from (mostly) recognized experts. For a carefully assembled overview take a look at Burson-Marsteller's 2011 Global Social Media Check-Up.

6 Secrets of Social Media Success

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"Make someone's day" is just one of the 6 Secrets of Social Media Success. The other five are hardly secrets, but solid principles to guide social media initiatives.

7 Top Twitter Tools

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There are way too many Twitter tools now. You don't have time to check them all out and pick the most useful ones. So, in 7 Top Twitter Tools, Larry Chase reviews the latest crop for you.

Look at Your Social Media. You're Seeing the Future of Your Brand

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Do a social media search on social media posts over the past 3 or 6 months and you can pretty well foretell where a brand is headed — up the sales escalator or down the toilet. Look at Your Social Media. You're Seeing the Future of Your Brand uses multiple examples to illustrate its premise.


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PR Meetings, Seminars, White Papers

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WebinarSEO Tactics & Strategies to Boost Your PR Efforts, sponsored by PR News, will be held March 23 from 1:30-2:30pm ET. The cost to register is $329.

WebinarHow to develop a powerful message and deliver a killer media interview, sponsored by Ragan's PR Daily, will be held April 7 from 2:00-3:15pm CST. The cost for members is $99, and the cost for non-members is $119.

SES New York, sponsored by Search Engine Strategies, will be held March 21-25, in New York, NY. The cost to register for the All Access Pass is $2,495 if you register before March 21.

Google Analytics User Conference, sponsored by Google, will be held March 17, in San Francisco. The cost is $895 for both the conference and training days.

The Buying & Selling eContent Executive Conference, sponsored by Information Today, Inc, will be held March 27-29, in Scottsdale, AZ. The cost is $1,595.

Web 2.0 Expo will be held March 28-31, in San Francisco. The cost for the conference, plus workshops, is $1,795 if you register before March 27.

The 2011 Media Relations Best Practice Summit, sponsored by Ragan Communications, will be held March 28-29, in New York City. The cost to member is $595 and the price for non-members is $745.

The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6-8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon.

Sentiment Analysis Symposium, sponsored by Lexalytics and OpenText, will be held April 12, in New York, NY. The cost for both the Tutorial and Symposium is $1,290 if you register before the day of the event.

The Role of Social Media in Engaging Patients, Employees and the Media, sponsored by Ragan Communications, will be held April 13-15, in Seattle, Wa. The cost to register is $745 for members and the price for non-members is $995.

Health Academy Summit, sponsored by PRSA, will be held April 27-29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5-6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13-15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, Va. The corporate rate is $1,695 if you register before April 22.

PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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