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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
April 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  What Marketers Don't Know About Public Relations
  Ethical Best Practices of Recording Media Interviews
  The Yankees' Guide to Media Survival
  5 Awful Press Release Blunders to Avoid
  Do You Make This Mistake with Your Headlines?
  The Rules of Social Media Engagement
  When Social Bites Back: Dealing with Missteps
  10 Tips to Grow Your Twitter Following
  The Dos and Don'ts of Article Marketing
  51 Ways to Reward Employees Without Money
  How to Track Social Media Metrics Like a Rock Star
  7 Local Web Marketing InfoGraphics to Overload Your Brain
  YouTube Marketing Mistakes
  Sarah Palin's Lessons of Personal Branding
  General Electric Paid No Federal Taxes in 2010
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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What Marketers Don't Know About Public Relations

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For PR folks, it's just mind-boggling that marketers don't understand the value of "earned media". For marketers, it's equally mind-blowing that PR folks don't understand the value of controlling the message. What Marketers Don't Know About Public Relations examines "seven myths" about PR including: "PR is advertising lite", "PR is cheap" and "PR isn't measurable".

Ethical Best Practices of Recording Media Interviews

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PRSA released its updated standards in Ethical Best Practices of Recording Media Interviews. The "rules" are long-standing but worth reviewing. Basic rule: at least one person, and preferably all persons, in the interview must know the recording is taking place. Here are the actual standards advisory and the full PRSA Code of Ethics that every PR pro should review annually.

The Yankees' Guide to Media Survival

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The players of the New York Yankees, exemplified by Derek Jeter, seem to be especially adept at handling the media well. It's not an accident, as explained in The Yankees' Guide to Media Survival. The players are taught to be accessible, responsive and accountable, seeing media interactions as opportunities to mold their own image and communicate with fans.

5 Awful Press Release Blunders to Avoid

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The article is aimed at business owners with no PR experience, but even seasoned PR pros may benefit from reviewing 5 Awful Press Release Blunders to Avoid. One of the sins is common even among some PR pros — too much hype, too much exaggeration, too many adjectives.

Do You Make This Mistake with Your Headlines?

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Back in the days of "press releases" the publication editor wrote the headline. They even had headline specialists. Now, in the era of "news releases", the PR pro writes the headline. According to Do You Make This Mistake with Your Headlines, a headline is like a promise to the reader. Readers are pleased only when you deliver on the promise.

The Rules of Social Media Engagement

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Media Monitoring News has recommended a number of articles on developing policies and guidelines for social media. Forget the other articles. The Rules of Social Media Engagement offers the best insight into developing a social media corporate policy including top 25 best practices.

When Social Bites Back: Dealing with Missteps

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What should you do when someone screws up in social media? When Social Bites Back: Dealing with Missteps offers practical guidance when you've "blown it"" in social media as a number of major corporations have done recently. Double A Rule #1: Admit and Apologize (sincerely).

10 Tips to Grow Your Twitter Following

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You're not Charlie Sheen, so you're not going to accumulate a million followers in a day, but 10 Tips to Grow Your Twitter Following suggests helpful strategies and tactics to expand your presence on Twitter.

The Dos and Don'ts of Article Marketing

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"Article Marketing" has taken a big hit recently with the Google algorithm change downgrading websites of "content farms". But there still remains a good deal of value in "article marketing" for search engine optimization, for creating increased brand presence and recognition, and for creating site traffic. The Dos and Don'ts of Article Marketing tells how best to market articles to achieve corporate goals.

51 Ways to Reward Employees Without Money

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In these times of budget constraints, 51 Ways to Reward Employees Without Money offers timely suggestions to managers and owners on motivating and rewarding employees, especially in smaller organizations and agencies. Upshot: Do something nice for an employee today.

How to Track Social Media Metrics Like a Rock Star

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In this semi-irreverent approach to social media measurement, How to Track Social Media Metrics Like a Rock Star proposes the standard "listen first" recommendation, but then suggests a new metric called "return on conversation" as a corollary to "return on investment", providing deeper analysis of metrics for Facebook and Twitter.

7 Local Web Marketing InfoGraphics to Overload Your Brain

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The old adage that a picture is worth a thousand words has been resurrected of late in "infographics", graphics depictions of relationships between entities. 7 Local Web Marketing InfoGraphics to Overload Your Brain offers an intensive and very useful graphic overview of "what's happening" in "local", among today's hottest topics in online marketing.

YouTube Marketing Mistakes

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Focused on small business but applicable to all organizations, YouTube Marketing Mistakes reveals the most egregious mistakes marketers make in using YouTube to promote products and burnish corporate reputations. While you're on the subject, look at the very successful YouTube video by Corning with 10+ million views.

Sarah Palin's Lessons of Personal Branding

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Like her or hate her, you'll probably agree Sarah Palin is a master of personal branding. "Stick with a consistent message and image" is one of Sarah Palin's Lessons of Personal Branding. The article is a worthwhile analysis of how political and personal branding can be applied to business.

General Electric Paid No Federal Taxes in 2010

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This is a bit off topic — but it will have major PR implications for most every major corporation in the year ahead. Executives at big corporations, including Jeff Immelt of General Electric, whine constantly about the 35% tax rate on corporations. As General Electric Paid No Federal Taxes in 2010 reports, the ACTUAL tax rates are considerably lower — far lower than tax rates that most working individuals pay. GE and other corporations may find that by pushing too far on tax loopholes and protesting too much on the corporate tax rate, they have caused public outrage that lobbying will not overcome.


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PR Meetings, Seminars, White Papers

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F.R.E.E. White PaperHarnessing the Power of the Mobile Web

WebinarHow to develop a powerful message and deliver a killer media interview, sponsored by Ragan's PR Daily, will be held April 7 from 2:00 — 3:15pm CST. The cost for members is $99, and the cost for non-members is $119.

F.R.E.E. WebinarDigital Marketing World — Measurement, will be held April 8 from 10:30 — 3:30 ET.

The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6 — 8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon. limited to 30, so register soon.

Sentiment Analysis Symposium, sponsored by Lexalytics and OpenText, will be held April 12, in New York, NY. The cost for both the Tutorial and Symposium is $1,290 if you register before the day of the event.

The Role of Social Media in Engaging Patients, Employees and the Media, sponsored by Ragan Communications, will be held April 13 — 15, in Seattle, Wa. The cost to register is $745 for members and the price for non-members is $995.

Investor Relations for Public Relations Professionals, sponsored by PRSA, will be held April 20, in New York. The cost for members is $60 and the price for non-members is $80.

eMetrics Marketing Optimization Summit, will be held April 26 — 29, in Toronto, Ontario. The cost to register is $1,395.

Health Academy Summit, sponsored by PRSA, will be held April 27 — 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 — 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

SCIP 2011 International Annual Conference and Exhibition, will be held May 9 — 12, in Buena Vista, FL. The cost for members is $1,500 and the cost for non-members is $1,800.

WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands, sponsored by WOMMA, will be held May 9 in Chicago, IL. The cost, if you register by April 1, is $995 for members and $1,295 for non-members.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13 — 15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1.

Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $795 if you register before May 6.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6 — 7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6 — 7, in Arlington, Va. The corporate rate is $1,695 if you register before April 22.

From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Register before April 14 and save between £100 — £348.

PRSA International Coference, sponsored by PRSA, will be held October 15 — 18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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