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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin March 2012: Issue 1
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Two Best Values in Media Monitoring
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Preparing for a Social Media Crisis

1 to 1 Media
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In an increasingly social era, organizations need to be prepared for crises started in or amplified by social media. Preparing for a Social Media Crisis looks at the social media crisis strategies of The Scotts Company, Dominos, and Intel.

21 Ways to Create Compelling Content When You Don't Have a Clue

Copy Blogger
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21 Ways to Create Compelling Content When You Don't Have a Clue is organized into four major categories: a) "steal" content and ideas b) create content without creating content c) borrow some name recognition d) get inspired. All the categories contain practical suggestions on methods to develop interesting content.

A Brief History of Content Marketing [Infographic]

Content Marketing Institute
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Would you believe that the au courant marketing approach dubbed "content marketing" goes back to 4200 B.C.? A Brief History of Content Marketing by Joe Pulizzi cites many of the seminal examples of "content marketing" including the John Deere customer magazine (1895), Michelin Guides (1900), the Jell-O recipe book (1904), P&G Soap Operas (1930s) through to more recent successes such as Channel 9, the first major corporate blog by Microsoft (2004), the American Express Open Forum magazine for small business (2008), and the launch of Chief Content Officer magazine (2011).

20 Tips to Build Your Blog Audience From Scratch

Heidi Cohen spacer
A blog without an audience is a noise without anyone to hear it. The common advice to building a blog audience is to "write great content". But great content alone seldom attracts a large audience. In 20 Tips to Build Your Blog Audience from Scratch, the always-prescient Heidi Cohen offers practical suggestions on building your audience for your personal or business blog. P.S.: It takes work. You have to grind it out over time.

How to Identify Influence Leaders in Social Media

Bloomberg Business Week spacer
All "communities" have leaders — including social networks. How to Identify Influence Leaders in Social Media looks at the interconnections in social media and methods to identify the "influencers" within each community. Paradoxically — or maybe not — more connections mean less influence. Think about that.

Trends in Social Media

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This 8-minute video interview with Tom Webster of Edison Research nominally titled Trends in Social Media covers a wide range of topics involving social media and offers a number of important insights. One insight: monitoring social media has two major purposes. The first is as an early warning system (which most companies understand). The second is to identify and evaluate slowly evolving trends (which many companies ignore or overlook).

Social Strategies for Controversial Industries

Christopher S. Penn spacer
Should Social Strategies for Controversial Industries be different from social strategies in less contentious industries? It's a provocative question, especially if you represent a company in a controversial industry. What social strategies (if any) should tobacco, alcohol, and firearms companies, among others, employ? How should social media approaches differ from conventional approaches?

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The Social Media Measurement Smackdown

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A growing chorus of naysayers questions the value of social media measurement. The Social Media Measurement Smackdown, written by Mark Schaefer, offers four solid reasons to measure social media that you can include in your media measurement proposal to management.

The Social Media Metrics That Really Matter

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"Old-school" social media measurement approaches assessed easily harvested metrics like "likes", "posts" and "comments". The Social Media Metrics that Really Matter outlines a few key "new school" metrics to consider incorporating into your key performance indicators (KPIs) for each of the major social networks.

Are You Ready for the Era of "Big Data"?

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Analytics in public relations and marketing are just one small component of a new business wave called "big data." To understand the context of marketing and/or PR metrics, give a look at Are Your Ready for the Era of "Big Data"? which examines the major implications (or what it calls 5 Big Questions about Big Data) for corporations of capturing and analyzing huge amounts of data. PR and marketing staff should ask the same questions in implementing and analyzing measurement data.

The 8 Principles of Product Naming

Fast Company spacer
Most every PR and marketing pro is called on at some point to name a product. The 8 Principles of Product Naming provides key guidelines to create a blockbuster name — and to "test" each name you devise. Having once been saddled with a difficult to pronounce corporate name, I second the rule: "Say it aloud" to others over the phone to see if they have any trouble understanding the new name. If they do, keep looking.

6 Types of Questions the Media Always Ask

Ragan's PR Daily spacer
Preparing for a news conference, it's not necessary to prep the speakers on every possible question — only on the 6 Types of Questions the Media Always Ask and how to answer them with ease. This is a good guide on fending off tough questions and framing answers so that the story comes out they way you want it to.


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PR Meetings, Seminars, White Papers

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MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for a member is $495 and the cost for non-members is $645.

MeetingThe Social Consumer 2012, sponsored by the Business Development Institute, will be held March 22 in New York, NY. Cost to attend is $195.

Meeting3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members.

MeetingSocial Tech 2012 Online, sponsored by MarketingProfs, will be held on March 30. Cost to register is $99.

MeetingDigital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099.

MeetingSocial Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, Ca. Cost to attend is $1,795.

MeetingPR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16.

MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.


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Our Year-at-a-Glance Calendar may be 
a helpful reference for you in 2012
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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