spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin spacer
Media Monitoring News
April 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
spacer
This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Principles for Leading Creative Teams
  How NOT to Respond to Criticism or Bad Reviews in Social Media
  Conducting an RFP? Ten Tips for Writing a PR Brief
  Advertising vs. PR: How to Measure the Value of Editorial Coverage
  8 Negotiation Lessons from the NFL Lockout
  The 12 Essential Talents of Leadership
  The Top 8 PR Pitch Phrases I Hate
  How to Follow Up on Media Pitches
  Paid Content 50: The 50 Most Successful Digital Companies in the U.S.
  Emotional Marketing: Creating Ties That Bind
  10 Things Every Small Business Website Needs
  10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Two Best Values in Media Monitoring
spacer

spacer

Principles for Leading Creative Teams

CyberAlert, Inc. Blog spacer
In CyberAlert's blog series on Managing Creativity in Business, Part 1 examined Corporate Killers of Creativity and Part 2 analyzed Key Attributes of The Creative Personality. The third and final installment examines Principles for Leading Creative Teams, a look at methods that clients and managers can employ to lead creative teams in public relations, marketing, and product development.

How NOT to Respond to Criticism or Bad Reviews in Social Media

Virante spacer
A reviewer writes a lukewarm review of a book — praising the story but complaining about numerous errors in grammar, sentence structure, and spelling throughout the advance copy he was sent to review. The author's response is the classic example of How NOT to Respond to Criticism or Bad Reviews in Social Media. In this case, the reviewer gave the author, the editor and the publisher an important heads-up about problems that needed to be fixed — which they ignored. A link to the comment thread enables you to read for yourself the inappropriate response that proves the reviewer's point.

Conducting an RFP? Ten Tips for Writing a PR Brief

Lewis PR spacer
It's amazing just how badly constructed most RFPs are for most PR services. Coming out of the UK, but perfectly applicable to the U.S., Ten Tips for Writing a PR Brief offers solid suggestion on constructing a thorough and thoughtful RFP for PR services. Tip #11: Think long and hard about the range of services you want (deliverables) and describe them in detail.

Advertising vs. PR: How to Measure the Value of Editorial Coverage

Ragan's PR Daily spacer
Good grief. Even after the major public relations associations condemned the use of advertising value equivalency, along comes Advertising vs. PR: How to Measure the Value of Editorial Coverage, propounding that earned media is worth 3X advertising. Let's make it clear: there are absolutely no studies that equate advertising with earned media — not at 3X or 2X or any other multiplier. And there are far better ways to measure PR value. Have doubts? Check out AVE Is NOT a Proxy for Measuring the ROI of Public Relations by The Institute for Public Relations. Or take a look at the full Report of the Value Equivalency (AVE) Task Force.

8 Negotiation Lessons from the NFL Lock-out

Open Forum spacer
Negotiations are among most important daily endeavors of most PR professionals. Not just labor negotiations. All types of negotiations on budgets, purchases, edits, placements — most everything in PR. 8 Negotiation Lessons from the NFL Lockout offers sensible suggestions about how to move discussions ahead when you're locking horns. The first tip is the most important: treat your "adversary" as a partner. One problem: if both sides follow the suggestion to listen 70% of the time and talk 30% of the time, there will be a lot of silence at the negotiating table. And one additional negotiating tip from a guru book (I can't remember which one): Want It, But Not Too Much. Wanting "it" too much makes you vulnerable and may lock you into an untenable position.

The 12 Essential Talents of Leadership

Public Relations Society of America (PRSA) spacer
Leading a PR agency or department requires more than the ability to manage. The 12 Essential Talents of Leadership analyzes key attributes needed to be a leader in most any type of organization — but especially focusing on the PR profession.

The Top 8 PR Pitch Phrases I Hate

Erica Swallow's Blog spacer
After bluntly contending that most PR pitches are irrelevant, boring, poorly written, too lengthy and annoying, Erica Swallow gets more specific, delineating The Top 8 PR Pitch Phrases I Hate, all of which we must admit are annoying in most any business context. They include: "circle back", "put out some feelers", and "industry leading". PR pros shouldn't take it all that seriously — but probably should expunge the phrases from their business vocabulary.

How to Follow Up on Media Pitches

Wired PR spacer
In a much more constructive analysis (but difficult to read because of small gray type on a black background), How to Follow Up on Media Pitches looks at the fine line between being persistent and being overbearing. Bottom line — know the media outlet you are pitching (including deadlines), the contact's beat if applicable, and why this particular story angle or segment is a good fit for their audience. If the answer is no, figure out why and go back to the drawing board. The article includes pitching tips to TV producers.

Paid Content 50: The 50 Most Successful Digital Companies in the U.S.

Paid Content spacer
You'll recognize most of the names in The 50 Most Successful Digital Companies in the U.S. based, it seems, solely on digital revenue — but there are a few head-scratchers, one being that only 43 companies are listed. Interesting point: most are companies that were market leaders long before the advent of digital media.

Emotional Marketing: Creating Ties That Bind

CMO.com spacer
For today's savvy marketing executives, emotional marketing means more than creating a pass-the-Kleenex moment for a TV spot. They're looking to establish an emotional bond that lingers long after the commercial has faded in memory. Emotional Marketing: Creating Ties That Bind examines the opportunity and methodology of creating emotional ties in most any marketing media including e-mail, social media, and earned media.

10 Things Every Small Business Website Needs

TheStreet.com spacer
Sometimes, developers of websites (including marketers and PR pros) get so wrapped up in the details, they forget the basics. 10 Things Every Small Business Website Needs examines the key ingredients of every website. Is your organization's website missing any of these key basics?

10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program

Measurement Standard spacer
Ah, where to start? That's the question with most any new initiative. In 10 Questions Every Communications Professional Must be Able to Answer Before Beginning a Measurement Program, the redoubtable Katie Paine offers quite a good place to start in developing the strategy and methodology for a PR measurement program.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
F.R.E.E. WebinarSearch Engine Optimization for Your Press Release, sponsored by Business Wire, on April 20 at 1pm ET.

Webinar35 Social Media Tools for 2011; sponsored by Ragan Communications, on April 21 at 2pm CT. Cost to register for the Webinar only is $99 for members and $119 for non-members.

F.R.E.E. WebinarA Roadmap for Managing the Webinar Life Cycle, sponsored by WebAttract, on April 27 at 11am PT.

Investor Relations for Public Relations Professionals, sponsored by PRSA, will be held April 20, in New York. The cost for members is $60 and the price for non-members is $80.

eMetrics Marketing Optimization Summit, will be held April 26 – 29, in Toronto, Ontario. The cost to register is $1,395.

Health Academy Summit, sponsored by PRSA, will be held April 27 – 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

The Social Media Success Summit, sponsored by SocialMediaExaminer.com, will be held online starting on May 3. The early bird cost is $297 if you register now.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 – 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

SCIP 2011 International Annual Conference and Exhibition, will be held May 9 –12, in Buena Vista, FL. The cost for members is $1,500 and the cost for non-members is $1,800.

WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands, sponsored by WOMMA, will be held May 9 in Chicago, IL. The cost, if you register by April 1, is $995 for members and $1,295 for non-members.

F.R.E.E. Meeting – Search Marketing, sponsored by Digital Marketing World, will be held online, on May 13.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13- 15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1.

The Mobile Revolution, sponsored by Ragan Communications and Sprint, will be held May 23-25, in Overland Park, KS. The cost is $745 for members and $995 for non-members.

Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $795 if you register before May 6.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, Va. The corporate rate is $1,695 if you register before April 22.

From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Register before April 14 and save between £100 – £348.

PRSA International Coference, sponsored by PRSA, will be held October 15 – 18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.




spacer
Download Media Monitoring: The Complete Guide
spacer

PR & Marketing Job Openings


spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2011, CyberAlert, Inc. All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert®, Inc. All Rights Reserved.

margin edge
bottom edge