This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News April 2011: Issue 4 Best PR Articles + PR Job Openings & Meetings 
Keep Your Thumbs Still When I'm Talking With YouNew York TimesIt's happened to you. Guaranteed. The younger you are, the more it's happened. You're talking with someone — maybe during a break at a conference — and the someone is texting, tweeting or otherwise engaged with his or her smart phone. Keep Your Thumbs Still When I'm Talking With You is a screed on the discourtesies of the digital age, with recommendations on how you, yes you, can be more polite. Multitasking — especially talking with a person and simultaneously texting — is both impolite and counterproductive, missing the opportunity for real engagement. What David Ogilvy Can Teach You About Good MannersInfluential Marketing BlogAs long as we're on the topic of manners, the patrician advertising genius David Ogilvy had his own ideas about how to treat clients. What David Ogilvy Can Teach You About Good Manners offers only one rule: "I always use my clients' products. This is not toadyism but elementary good manners." As an aside, at CyberAlert we also almost always buy the stock of our most important clients. Most every purchase has proven very profitable. Repairing Your Online Reputation: When Is It Time to Bring in the Experts?Time MagazineOne devastatingly negative article ranked high in search engine results can destroy a personal or corporate reputation. Repairing Your Online Reputation: When Is It Time to Bring in the Experts? focuses on one consultancy that specializes in repairing online reputations, but more importantly examines the techniques to remove or "bury" a negative article. Seven Secrets of RainmakingOpen ForumOpen Forum, the American Express magazine for small business, offers uniformly outstanding "how to" articles. Seven Secrets of Rainmaking offers cogent advice on new business development that applies to all types of small businesses including PR agencies. Short course: rainmaking comes from building relationships that result from engaging others. (See "all thumbs" article above on how NOT to do that). How to Get the Most Out of SlideShareTNW LifehacksYou've spent many hours preparing slides for a presentation to 50 or 100 people at an industry conference. It went great! But maybe you can get a better return on your investment of time by reaching even more members of your targeted audience — including ones who didn't attend your meeting. How to Get the Most of SlideShare offers techniques to utilize the world's largest online community for sharing presentations with more than 50 million monthly visitors, helping to make it rank amongst the 250 most visited websites in the world. One more hint: tell your audience that you've already put the slides up on SlideShare and give them the link. Then you can actually engage with them during your presentation, instead of having them take notes. The PR Pro's Guide to TwitterMashableWhether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company's inner workings — 140 characters can go a long way. The PR Pro's Guide to Twitter highlights five rich opportunities for PR pros on Twitter. Of the 1%, by the 1%, for the 1%Vanity FairMost articles we recommend here focus on PR strategies and techniques, or personal development. Of the 1%, by the 1% for the 1% is the first "political" article we've ever recommended — because we think it's must reading for all adult Americans. Here's the opening paragraph: "Americans have been watching protests against oppressive regimes that concentrate massive wealth in the hands of an elite few. Yet in our own democracy, 1 percent of the people take nearly a quarter of the nation's income—an inequality even the wealthy will come to regret." Here's more: "In terms of wealth rather than income, the top 1 percent control 40 percent." One more paragraph: "Some people look at income inequality and shrug their shoulders. So what if this person gains and that person loses? What matters, they argue, is not how the pie is divided but the size of the pie. That argument is fundamentally wrong. An economy in which most citizens are doing worse year after year—an economy like America's—is not likely to do well over the long haul." If you're a "working stiff", it may well change your view of the U.S. economic system. Hopefully, it may also affect the attitude of the top 1%. The PR Guide to E-Mail PitchingSocial Media ExplorerThe rules of "pitching" to journalists and bloggers are just common sense, right? Well, not necessarily. The PR Guide to E-Mail Pitching offers up some "rules" that you may or may not agree with. Certainly, you should target pitches and avoid mass mailings. But, do you really have to identify a pitch as "advertising"? Do you really have to put an "unsubscribe" on an e-mail pitch? Impact of URL Shorteners on Search Engine Optimization (SEO)DevWebPro (SEO)URL shorteners such as goo.gl, bit.ly, tiny.cc and so on, are used to create short URLs for easy sharing of links on social networks such as Twitter. Impact of URL Shorteners on SEO includes a video of Google's Matt Cutts on how Google treats shortened URLs. Bottom line: shortened URLs have essentially the same effect on SEO as the original URL. 7 Outdated SEO Tactics and What You Should Do InsteadBNETSome old-fashioned tactics for search engine optimization worked really well in the past, but either don't work now or, worse, will incur the wrath of Google. 7 Outdated SEO Tactics and What You Should Do Instead examines those not-to-be-used methods link buying, content farms, and keyword stuffing — and suggests effective alternatives to achieve higher ranking for web sites in search engine results. Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them)DIY SEO BlogIt may the longest title — and the longest article. Small Business SEO is a comprehensive, but rambling, compilation of advice from 46 experts on SEO. You have to wade through lots of words — but there are important insights here from experienced SEO gurus. Much of their advice applies to bigger businesses too! The Web Marketing Check List: 37 Ways to Promote Your WebsiteWeb Marketing Today (Wilsonweb)The Web Marketing Check List is tantamount to SEO 101. Because it's well organized, straightforward, and comprehensive, it serves as both an introduction to SEO and a superb review for advanced practitioners. When Publicists say "Shhhh"New York TimesThe job of a celebrity publicity agent is to "get ink", right? Well, not always. In many cases, publicists must stifle their clients' propensity to say the outlandish — and get themselves into deep trouble. When Publicists say "Shhhh" takes a look at how "press agents" of stars must operate behind the scenes in today's always-on digital environment. Are You Talking to Me?Wall Street JournalTwo-way communications tools in social media bring new problems. New rules are emerging on how to measure communications and keep employees on message—and in legal compliance. Are You Talking to Me? examines five best practices in social media with companies that have been in the trenches. And, by the way, shouldn't the title really be "with" me??? 
PR Meetings, Seminars, White PapersF.R.E.E. White Paper — Forrester 2011 Marketing Technology Adoption The Social Media Success Summit, sponsored by SocialMediaExaminer.com, will be held online starting on May 3. The early bird cost is $297 if you register now. Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, CA. The cost for members is $945; and for non-members is $1,195. The Digital Impact Conference, sponsored by PRSA, will be held May 5-6, in New York City. The cost for members is $899; for non-members it is $999. SCIP 2011 International Annual Conference and Exhibition, will be held May 9-12, in Buena Vista, FL. The cost for members is $1,500 and the cost for non-members is $1,800. WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands, sponsored by WOMMA, will be held May 9 in Chicago, IL. The cost is $1,295 for members and $1,595 for non-members. Webinar — Crisis Communications Essentials for the Social Media Age, sponsored by PR News, will be held on May 12 from 1:30 - 3pm EST. Cost to register is $329. F.R.E.E. Meeting — Search Marketing, sponsored by Digital Marketing World, will be held online, on May 13. Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13-15, in Las Vegas. The cost for members is $1095; for non-members the cost is $1,250. The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1795. 7th Annual Text Analytics Summit, sponsored by Anderson Analytics and Clarabridge, will be held May 18-19, in Boston, MA. The cost is $1,695. The Mobile Revoluation, sponsored by Ragan Communications and Sprint, will be held May 23-25, in Overland Park, KS. The cost is $745 for members and $995 for non-members. Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $795 if you register before May 6. Webinar — Why location-based marketing belongs in your PR toolkit-based marketing, sponsored by PR Daily, will be held May 24 from 2:00-3:15pm CST. Cost to register is $99 for members; and $119 for non-members. Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, VA. The corporate rate is $1,895. From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Cost is £1098 + VAT. PRSA International Conference, sponsored by PRSA, will be held October 15 - 18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. 
PR & Marketing Job Openings
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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