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Monitoring Library
Media Monitoring News Archives
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April 2012: Issue 1
After making sure to avoid the April Fool's Day stunts by Marketing and PR folks, Media Monitoring News this week offers a cross-section of "how to" and conceptual articles on media relations, media measurement, social media engagement and two very interesting articles on strategic thinking.
20 Tips to Brand Your BlogHeidi CohenIf you're setting up a new blog - or if your existing blog isn't attracting viewers - you'll want to read 20 Tips to Brand Your Blog with its solid advice on how to make your blog stand out and attract more readers. One final tip: consider where you locate your blog. Organizations with a well-trafficked web site should definitely consider including the blog as part of the organization's website. The website creates traffic for the blog; the blog content attracts viewers to the website and improves website search engine optimization. Getting Coverage for Your News Should Be EasyJournalisticsIf you have a legitimate news story, you shouldn't have a hard time getting coverage in an influential publication. That's the premise of Getting Coverage for Your News Should Be Easy. If you're having trouble, it's probably because your story isn't really news or you're talking to the wrong journalist, the article maintains. Oh, if it were only so easy. Four Ways to Maximize "High Masthead Value" PublicityMarketing ProfsSo you've gotten a placement in an influential publication. How do you merchandise that success? Four Ways to Maximize "High Masthead Value" Publicity suggests proven methods to make sure the article gets placed in front of your high value target audiences via direct communication, social media tools, and proper website visibility. PS. Get permission. How to Protect Your Brand's Social ReputationiMedia ConnectionConsumer reviews and comments are driving more business than ever before. Today, corporate broadcasts have less credibility than customer's. How to Protect Your Brand's Social Reputation suggests that monitoring consumer comments and eliciting positive comments is the best way to protect brand reputation. 5 Steps to Set Up Your Measurement ProgramWaxing UnlyricalFor those PR pros who don't have the budget for fancy dashboards, 5 Steps to Set Up Your Measurement Program by Shonali Burke outlines an uncomplicated process to implement a simplified PR measurement program that can deliver sufficient data to substantiate success and guide future efforts. Cutting through the Noise [of Social Media]Carma InternationalIn Cutting through the Noise, Carma International explains how automated content analysis can misinterpret and mis-measure the vast amount of social media content (basically, automated approaches can't differentiate spam postings) and why human analysts are essential for accurate PR measurement. Can we hear push back from the vendors of automated content analysis? Katie Paine's 13 Favorite Papers from IPRCC 2012The Measurement StandardKatie Paine's 13 Favorite Papers from IPRCC 2012 isn't just a list of links from the International Public Relations Research Conference. It's far better than that. Katie Paine, a PR measurement guru, lists the paper and author and then, here's the good part, shares her considerable insight about the presentation. 
The Metrics Every PR Team Should TrackBlue GlassIn this interview with Adam Singer, a product marketing manager for Google Analytics, The Metrics Every PR Team Should Track offers a look at capturing metrics such as referring sites and social value, and also offers some suggestions on how content marketing can be used as a PR tactic. Capturing the Value of Social MediaGoogle AnalyticsGoogle recently released a new set of social reports within Google Analytics. Capturing the Value of Social Media, on a Google Analytics blog, explains how to use the new social media reports including conversion values to better measure the return on social media efforts and expenditures. 12 Top Community Managers Share Their Tips for Better EngagementMashableIf you could somehow get the one "best idea" from the top people doing the same job as yours, would you do it? If you answered "yes", then definitely read 12 Top Managers Share Their Tips for Better Engagement for top-rank ideas on generating social media engagement. One good tip: get to know your customer service team. They know what's on customer's minds. How Paid, Earned and Owned Are Becoming OneiMedia ConnectionIt was a nice differentiation - paid vs. earned vs. owned media. The ad folks were in charge of "paid"; PR was responsible for "owned"; and "owned" generally fell to marketing or PR. That neat pigeon holing is fading quickly as explained by Rebecca Leib in How Paid, Earned and Owned Art Becoming One, thereby blurring organizational responsibilities and requiring new approaches. 63 F.re.e (or almost F.re.e) Ways to Market Your BusinessSearch Engine WatchAimed mostly at small businesses, but perfectly appropriate for larger organizations as well, 63 F.re.e. (or almost F.re.e) Ways to Market Your Business almost certainly includes marketing tactics you haven't used and would pay off. Some suggestions: post your slide presentations on SlideShare; write guest posts for blog; solicit guest posts for your blog; co-sponsor Webinars; spotlight thought leaders in your blog. Six Habits of True Strategic ThinkersInc MagazineMost of us think tactically, not strategically. Tactical thinkers immediately jump to the methods to solve a problem. Tactical thinkers for the most part are confined to the "doer" parts of an organization. Strategic thinkers move up the higher echelons. Six Habits of True Strategic Thinkers explains how to avoid tactical thinking and adopt the methods of corporate leaders. Survival of the Fitting: 10 Important Trends to Survive Digital DarwinismBrian SolisIt's a tricky title, but Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism prescribes what every business and business leader needs to do to survive and thrive - and it's quite a thoughtful prescription. 
PR Meetings, Seminars, White PapersF.R.E.E. Webinar — How Reuters Journalists Use Social Media to Uncover Today's Stories, will be held April 12 at 12:00 ET. White Paper — Considerations for Building a Better Online Newsroom, sponsored by Business Wire. Webcast — Learn to take an analytics-driven PR approach, sponsored by PR Week, will be held on April 12 at 12:00pm ET. Meeting — Social Tech 2012 Online, sponsored by MarketingProfs, will be held on March 30. Cost to register is $99. Meeting — Digital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099. Meeting — Social Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, CA. Cost to attend is $1,795. Meeting — PR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16. Meeting — The 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645. Meeting — Text Analytics Summit Europe, sponsored by Text Analytics, will be held April 23-24 in London. Business Plan is £1095+VAT. Online Meeting — The Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597. Meeting — The School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL. Meeting — Word of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750. Meeting — FIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks. Meeting — SCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, PA. Cost to attend is $1,325 for members and $1,675 for non-members. Meeting — PR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645. Meeting — Social Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members. Meeting — paidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295. PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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