spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin April 2012: Issue 2
spacer
There was a plethora of worthwhile articles this week on media monitoring, measurement and other PR and marketing topics. Media Monitoring News has selected the crème de la crème including multiple articles on content monitoring, social media measurement, Google Analytics, and search engine optimization. Also included are excellent articles on strategic thinking, leadership, and overcoming bad habits.

spacer

spacer
Table of Contents
Best Recent PR & Marketing Articles
  Why Monitoring Your Top Articles Is Important and What to Do If Your Content Is Copied
  Companies Incorporate Social Media Monitoring into Bottom Line
  Strategic PR: When Silence is Golden
  The 6 Trickiest Terms in [PR] Measurement — and What They Really Mean
  Raising Your Game: Make Your Move from Spreadsheets to Real PR Measurement
  Measure Social Media ROI with Google Analytics
  The 8 Google Analytics Features Every Site Must Have Implemented
  20 Key Points about Social Media Measurement and Metrics
  Report: Communication and Public Relations Generally Accepted Practices
  2012 Social Media Marketing Industry Report
  Walgreen's Case Study: Humanizing Social Business
  Social Media to Marketers: Get Over Yourselves
  7 Common SEO Mistakes You've Been Making Since 1995
  Determine the True Value of Your B2B Search Marketing Program
  America's Most Reputable Companies
  12 Most Valuable Lessons I Learned from Steve Jobs
  6 Leadership Tips from Ford CEO Allen Mulally
  A Cure for Boring Marketing and White Paper Detritus
  10 Things Online Data Collectors Won't Tell You
  Selling You on Facebook
  How to Change Your Life [by Changing Your Bad Habits]
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
spacer

spacer

What to Do If Your Content Is Copied

Blog Success
spacer
A fascinating article on multiple levels, Why Monitoring Your Top Articles Is Important and What to Do If Your Content Is Copied tells the story of a purloined online article about riding boots, how the author discovered the hi-jacked version had usurped the top Google organic listing, and what the original author (who writes under the pseudonym Glee) did to get back her ranking. In addition to teaching methods of protecting original content, the article is an exceptional example of using first-person story telling to teach an otherwise mundane subject.

Companies Incorporate Social Media Monitoring into Bottom Line

eMarketer
spacer
A study of companies worldwide sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks, according to Companies Incorporate Social Media Monitoring into Bottom Line. Metrics they tracked in social media? 26.8% of respondents mentioned customer satisfaction and 23.7% said overall buzz. Brand experience was also cited by 21% of respondents.

Strategic PR: When Silence is Golden

Crawford PR spacer
In the whirlwind of working hard to get PR placements (and attention), it's easy to forget that sometimes the best PR strategy is to say, well, nothing. Strategic PR: When Silence is Golden, written by Kate Schackai, examines those times when closing the blather spigot may be the best PR strategy. The Golden Rule of PR: Always — and only — talk when you have something to say.

The 6 Trickiest Terms in [PR] Measurement — and What They Really Mean

The Measurement Standard (K.D. Paine) spacer
They are the common terms of PR measurement, commonly thrown about but often misunderstood. The 6 Trickiest Terms in Measurement — and What They Really Mean offers precise definitions of ROI, Share of Voice, Share of Mind, Earned vs. Owned, Impressions and Measurement itself.

Raising Your Game: Make Your Move from Spreadsheets to Real PR Measurement

Bulldog Reporter spacer
Many PR departments measure their success by using spreadsheets. It a time-consuming (and expensive if you count the cost of staff time) method which usually produces relatively poor analytics. Raising Your Game: Make Your Move from Spreadsheets to Real PR Measurement (written Kristin Jones, CEO of Wallop! OnDemand, a PR measurement service) suggests initial steps to transition to more effective PR analytics.

Measure Social Media ROI with Google Analytics Social

V3 spacer
The introduction of new social media tracking data by Google provides a new marketing and PR measurement tool. Measure Social Media ROI with Google Analytics Social details how best to incorporate the Google data to measure the full value of your social media marketing and PR efforts.

The 8 Google Analytics Features Every Site Must Have Implemented

KISSmetrics spacer
Measuring traffic and results from an organization's website is a vital component of marketing and PR measurement. Google Analytics is probably the best tool to do that measurement. The 8 Google Analytics Features Every Site Must Have Implemented explains how to get the best results with the least effort.

20 Key Points about Social Media Measurement and Metrics

eConsultancy spacer
20 Key Points about Social Media Measurement and Metrics compiles quotes and case studies from speakers at the recent Social Media World Forum in London. Being a compilation, the quotes are disconnected, but contain some important insights. Here's one quote: "Your three core metrics are: acquisition (cost per acquisition), retention (engagement metrics) and monetization (value of conversation)." The article includes links to other thoughtful blog posts on social media measurement.

Report: Communication and Public Relations Generally Accepted Practices

University of Southern California, Annenberg School of Communication and Journalism spacer
The USC Annenberg Strategic Communication and Public Relations Center has published its seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study. It provides practitioners with practical information they can use to better manage the communication functions in their organizations. If you'd prefer not to delve into the 67-page report, you can peruse the 4-page GAP VII Executive Summary. According to the News Release announcing the study, "Measurement and evaluation are on the rise: Corporations report an increase from 4% to 9% in the portions of their total budgets allocated to measurement and evaluation of PR/Comm programs. This pronounced rise speaks to widespread adoption of social media monitoring tools… How you measure is linked to success:… Companies utilizing "Outcomes" measures such as influence on stakeholder attitudes and opinions, the bottom line, etc. are much more likely to say they have a good external reputation and are successful than are companies that rely on traditional "PR output" measures — such as clips, impressions, and advertising equivalency."

2012 Social Media Marketing Industry Report

Social Media Examiner spacer
The 2012 Social Media Marketing Industry Report reveals where 3,800 marketers focus their social media activities, how much time they invest, and the returns they achieve. There's a 5-minute video preview and summary of the study results and a download of the full report available f.re.e until April 19. No 1 Social Media Question: How Do I Measure is an interesting "take" on the report's key findings.

spacer

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

Walgreen's Case Study: Humanizing Social Business

Social Media Today spacer
Most businesses, it seems, are just putting lipstick on social media and using it like they would an old-fashioned broadcast marketing and PR media. Walgreen's Case Study: Humanizing Social Business looks at how a "big business" used social media to thrill a customer, make a fan for life, and create a brand evangelist. As a bonus, the article contains a code that will get you a 30% discount on 5x7 photo cards at any Walgreens.

Social Media to Marketers: Get Over Yourselves

Click Z (Heidi Cohen) spacer
If your business is debating whether or not to implement a social media program, you're probably centering your discussions on the wrong questions, according to Heidi Cohen in Social Media to Marketers: Get Over Yourselves. You should be discussing how you can support the social media community, not your firm. The article includes research that indicates that marketers [and PR professionals] aren't listening to what consumers are telling them on social media. It also includes tips on how to craft a social media strategy that works, including having a PR crisis plan ready in case of emergency.

7 Common SEO Mistakes You've Been Making Since 1995

Geek Wire spacer
Search Engine Optimization (SEO) has been around since the early days of Yahoo and accelerated with the founding of the Google search engine. Basically, SEO properly organizes and labels website content to attain higher organic placement in search results for specific keywords pertinent to your organization or brand. 7 Common SEO Mistakes You've Been Making Since 1995 identifies the key things you must do in publishing each new page of website content to achieve higher search rankings. The article is a solid reference on the basics of SEO.

Determine the True Value of Your B2B Search Marketing Program

Search Engine Land spacer
The best way to define search marketing success is NOT just in terms of pre-defined conversions… but rather, based on the value of multiple, desirable online actions. That's the key point starting point of Determine the True Value of Your B2B Search Marketing Program. Author Particia Hursh offers concrete suggestions on what website actions (in addition to conversions) are valuable and how to measure them.

America's Most Reputable Companies

Forbes spacer
What makes a good corporate reputation? And why do some companies stand out while others lag? What leads consumers to recommend, stay loyal to, and give the benefit of the doubt to certain companies? As reported in America's Most Reputable Companies, Reputation Institute measured the reputations of the 150 top U.S. companies earlier this year. The scores were based on four emotional indicators: trust, esteem, admiration and good feeling. The report found that perceptions of the enterprise (workplace, governance, citizenship, financial performance, and leadership) trumped product perceptions in driving consumer behavior. The article includes a ranking of all 150 corporations.

12 Most Valuable Lessons I Learned from Steve Jobs

12 Most (Guy Kawasaki) spacer
Guy Kawasaki, who worked directly with Steve Jobs, shares his 12 Most Valuable Lessons I Learned from Steve Jobs. The first two will almost certainly convince you to read the entire article. 1) Experts Are Clueless 2) Customers Cannot Tell You What They Need. There are real insights here on the beliefs and methods of a business genius.

6 Leadership Tips from Ford CEO Allen Mulally

TheStreet.com spacer
Solid strategic thinking is a key component of personal and corporate success. In 6 Leadership Tips from Ford CEO Allen Mulally, the executive who turned around Ford Motor Company shares his insights on methods to achieve corporate success.

A Cure for Boring Marketing and White Paper Detritus

What's Next Blog spacer
Most white papers are veiled and boring sales pitches, largely indistinguishable from each other. A Cure for Boring Marketing and White Paper Detritus is to be humorous or be useful. It's pretty much like the keys to success in social media.

10 Things Online Data Collectors Won't Tell You

Smart Money spacer
You've heard about online tracking and targeted marketing, and the related privacy concerns, but you don't really understand the technology or the concerns. 10 Things Online Data Collectors Won't Tell You will teach you the important concepts — and help you look a bit into the future of online marketing.

Selling You on Facebook

Wall Street Journal spacer
Online privacy is emerging as one of the most contentious issues of 2012 — and one that all organizations need to understand, especially marketing and PR specialists. Selling You on Facebook explains how organizations are aggregating personal information from Facebook profiles and apps to draw a "marketing profile" and determine contact information of individuals. It also touches on the questions and issues that result from automated aggregation of personal information.

How to Change Your Life [by Changing Your Bad Habits]

Smart Money spacer
We all have bad habits. We all wish we could ditch them. There are dozens of articles about changing bad habits, but How to Change Your Life offers a unique perspective on how to overcome bad habits by identifying their cues and rewards. Figuring those out gives you the weapons you need to break the habit. One key suggestion: wait 15 minutes before giving in to any temptation.


spacer
Omnibus news feed
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
WebcastLearn to take an analytics-driven PR approach, sponsored by PR Week, will be held on April 12 at 12:00pm ET.

MeetingSocial Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, Ca. Cost to attend is $1,795.

MeetingPR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16.

MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingText Analytics Summit Europe, sponsored by Text Analytics, will be held April 23-24 in London. Business Plan is £1095+VAT.

Online MeetingThe Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

spacer

PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2012, CyberAlert, Inc. All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert®, Inc. All Rights Reserved.

margin edge
bottom edge