spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin spacer
Media Monitoring News: April 2010
Best PR Articles:
Social Media, PR Crises, Viral Video

Also… New PR Job Openings - PR Meetings
spacer
This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Top PR Articles of the Month
  10 Ways to Use Linked-In
  20 Ways Businesses Can Benefit from Social Media
  30 Tips On How To Make Your Company’s Blog Rock
  20 Social Media Allstars
  15 Biggest PR Disasters Of The Decade
  7 Reasons Your Company Needs to Prepare for Crises
  How to Bounce Back from a PR Crisis
  The SPJ Digital Media Handbook
  What Makes PR and Marketing Videos Go Viral
  Approaches to Handling Online Criticism
  Funniest Newspaper Corrections Ever
  2.5-Year-Old Encounters an iPad
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Media Monitoring Slam Dunk


spacer

10 Ways to Use Linked-In

spacer
In Open Forum, an American Express publication, Guy Kawasaki expounds on Ten Ways for Small Businesses to Use LinkedIn including: A) Acquire new customers through online recommendations and word of mouth. B) Find the right vendors to outsource services you’re not an expert on. C) Build your industry network—online and in person. D) Get answers to tough business questions with a little help from your real friends. E) Convince potential customers of your expertise by [answering questions] and sharing unique blog content. Plus five more good reasons from one of today’s innovative business thinkers.


spacer

20 Ways Businesses Can Benefit from Social Media

spacer
1 to 1 Media offers an excerpt of Chris Brogan’s new book, Social Media 101; Tactics and Tips to Develop Your Business Online. The article is titled Twenty Ways Businesses Can Benefit from Social Media. Registration required.

30 Tips On How To Make Your Company’s Blog Rock

spacer
How do you keep that blog post cupboard full of ideas and continuously pump out solid content that will improve your business? Jeff Bullas on his own blog offers 30 Tips On How To Make Your Company’s Blog Rock. The tips — all good ones — are a good reference especially during periods of writer’s block.


spacer

20 Social Media Allstars

spacer
Want to better understand how best to use social media for PR and marketing? One superb method is to follow the blogs of social media gurus. In ClickZ, Erik Qualman has drafted a team of 20 Social Media All-Stars — and a good list it is of true leaders. Follow them regularly and you’ll be au courant on all things social media.


spacer

15 Biggest PR Disasters Of The Decade

spacer
In an online slide presentation, Business Insider delves into the 15 Biggest PR Disasters of the Decade include Bridgestone Tire, automaker CEOs taking private jets to Congressional hearings, Domino’s YouTube scandal, the Air Force flying planes low over New York City for photo ops. And it ends with a link to 10 Celebrity Endorsement Deals That Went Way Wrong.


spacer

7 Reasons Your Company Needs to Prepare for Crises

spacer
In Seven Reasons Your Company Needs To Prepare For Crises in Social Media Today, Dave Fleet explains that, eventually and inevitably, all companies do something to anger one of their constituencies. In Boy Scout lingo, be prepared — and Mr. Fleet explains how to do it.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

How to Bounce Back from a PR Crisis

spacer
Using the Toyota recall as a launch pad, Rebecca Roberts of National Public Radio (NPR) interviews Eric Dezenhall, CEO of Dezenhall Resources, a crisis management firm in Washington, D.C. It makes good reading and/or listening and offers solid lessons on managing corporate reputation in a crisis.


spacer

The SPJ Digital Media Handbook

spacer
From the Society of Professionals Journalists comes The SPJ Digital Media Handbook containing over a dozen separate articles on the intersection of journalism and digital media.


spacer

What Makes PR and Marketing Videos Go Viral

spacer
Thinking of using a video in your PR or marketing campaign? According to an article in Marketing Vox titled What Makes Videos Go Viral, you better set your sights properly before issuing a video. According to the article, there’s no one reason that makes videos go viral, but the most viral videos seem to share common characteristics including uncommon, shocking or heartwarming content.


spacer

Approaches to Handling Online Criticism

spacer
Seven Ways Hospitals Can Address Facebook Criticism by Jenn Riggle in The Buzz Bin offers solid approaches to handling online criticism not just for hospitals but for any organization and not just in Facebook but anywhere in social media.


spacer

Funniest Newspaper Corrections Ever

spacer
Just for fun, the Huffington Post (a la Jay Leno) shows pictures of The Funniest Newspaper Corrections Ever: Retracting The Ridiculous (PICTURES)


spacer

2.5-Year-Old Encounters an iPad

spacer
Todd Lappin handed his 2.5 year-old daughter a new toy: his brand-new iPad. The 5-minute video posted on BNET is titled: What My 2.5 Year-Old's First Encounter With An iPad Can Teach the Tech Industry. As Mr. Lappin explaines in the article, the video offers a fascinating lesson in product and user-interface design, and what it takes to create the kind of technology that anyone can use and embrace.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
How to pitch journalists in a new media world, a webinar re-broadcast, sponsored by Ragan, will be April 14 starting at 2pm Central time. The cost for this webinar is $99. See their website for registration information.

SEO Workshops for Communicators, a seminar sponsored by PR News Training Academy, will be held on April 14. The cost for this seminar is $795. See their website for registration information.

Health Academy Conference, Effective Communication in an Era of Health Care Transformation: Practical Strategies to Navigate Change, sponsored by PRSA, will be in Chicago, IL, from April 14 through 16. The cost for the conference will vary based on membership and the days attending. See their website for registration information.

Corporate Communicators Conference, sponsored by Ragan Communications and General Motors, will be held May 5 through 7 in Detroit, MI. The cost is $1,195 for non-member and $945 for members. See their website for registration information.

Learn From Digital Influencers conference, sponsored by PRSA, will be held in New York City May 6 and 7. The cost for members is $799 and for non-members $899 if you register by March 31. See their website for registration information.

2010 Hispanic Public Relations & Social Marketing Conference, sponsored by HPRA, will be held in Dallas, TX, from May 10 through 12. The cost of the conference is $475. See their website for registration information.

Looking Up: Lessons and Conversations to Move Your Business Forward, sponsored by PRSA, will be held May 21 through 23 in Asheville, NC. The cost for a full package for members is $925, for non-members it is $1,050, if you register before April 8. See their website for registration information.

Public Affairs Conference, sponsored by PR News, will be held on May 25 at the National Press Club in Washington, DC. See their website for registration information.

Social Media Summit, sponsored by Ragan, will be held at Cisco Systems Headquarters in San Jose, CA, from June 9 through the 11. The cost for this seminar is $945 for members and $1,195 for non-members. See their website for registration information.

T3PR: Theory, Tactics & Technology for High-Tech Public Relations, sponsored by PRSA, will be held June 11 in New York City. The cost for members is $309 and for non-member it is $409. See their website for registration information.

The Best in Buzz: A Review of Social Media and Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns, sponsored by PRSA, will begin on June 17 at 3pm Eastern time. The cost of this teleseminar is $150 for members and $250 for non-members. See their website for registration information.

Content Copyright Compliance, a teleseminar sponsored by PRSA, will begin on June 22 at 3pm Eastern time and last for one hour. The cost of this teleseminar is $50 for members and $75 for non-members. See their website for registration information.

Public Relations & Communications Summit, sponsored by Coyne Public Relations and Fleishman Hillard, will be held on July 26 and 27, at the Pfzier World Headquarters in New York City. If you register before June 11 the cost is $1,795. See their website for registration information.

PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members. See their website for registration information.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

PR & Marketing Job Openings


spacer
spacer

Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service
Viral Video for PR: Guidelines for Success
Guide to Handling a Blog Crisis
Corporate Blogging: Lessons, Opportunities & Pitfalls
The Biggest Mistakes in Crisis Communications
Press Releases to Drive Web Site Traffic


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 35,000+ online news sources in 25+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 5+ million new postings each day in 25+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule rule rule
rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule
rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2010, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert LLC All Rights Reserved.

margin edge
bottom edge