This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News: April 2010 Best PR Articles: Social Media, PR Crises, Viral Video Also… New PR Job Openings - PR Meetings  10 Ways to Use Linked-InIn Open Forum, an American Express publication, Guy Kawasaki expounds on Ten Ways for Small Businesses to Use LinkedIn including: A) Acquire new customers through online recommendations and word of mouth. B) Find the right vendors to outsource services you’re not an expert on. C) Build your industry network—online and in person. D) Get answers to tough business questions with a little help from your real friends. E) Convince potential customers of your expertise by [answering questions] and sharing unique blog content. Plus five more good reasons from one of today’s innovative business thinkers. 20 Ways Businesses Can Benefit from Social Media1 to 1 Media offers an excerpt of Chris Brogan’s new book, Social Media 101; Tactics and Tips to Develop Your Business Online. The article is titled Twenty Ways Businesses Can Benefit from Social Media. Registration required. 30 Tips On How To Make Your Company’s Blog RockHow do you keep that blog post cupboard full of ideas and continuously pump out solid content that will improve your business? Jeff Bullas on his own blog offers 30 Tips On How To Make Your Company’s Blog Rock. The tips — all good ones — are a good reference especially during periods of writer’s block. 20 Social Media AllstarsWant to better understand how best to use social media for PR and marketing? One superb method is to follow the blogs of social media gurus. In ClickZ, Erik Qualman has drafted a team of 20 Social Media All-Stars — and a good list it is of true leaders. Follow them regularly and you’ll be au courant on all things social media. 15 Biggest PR Disasters Of The DecadeIn an online slide presentation, Business Insider delves into the 15 Biggest PR Disasters of the Decade include Bridgestone Tire, automaker CEOs taking private jets to Congressional hearings, Domino’s YouTube scandal, the Air Force flying planes low over New York City for photo ops. And it ends with a link to 10 Celebrity Endorsement Deals That Went Way Wrong. 7 Reasons Your Company Needs to Prepare for CrisesIn Seven Reasons Your Company Needs To Prepare For Crises in Social Media Today, Dave Fleet explains that, eventually and inevitably, all companies do something to anger one of their constituencies. In Boy Scout lingo, be prepared — and Mr. Fleet explains how to do it. 
How to Bounce Back from a PR CrisisUsing the Toyota recall as a launch pad, Rebecca Roberts of National Public Radio (NPR) interviews Eric Dezenhall, CEO of Dezenhall Resources, a crisis management firm in Washington, D.C. It makes good reading and/or listening and offers solid lessons on managing corporate reputation in a crisis. The SPJ Digital Media HandbookFrom the Society of Professionals Journalists comes The SPJ Digital Media Handbook containing over a dozen separate articles on the intersection of journalism and digital media. What Makes PR and Marketing Videos Go ViralThinking of using a video in your PR or marketing campaign? According to an article in Marketing Vox titled What Makes Videos Go Viral, you better set your sights properly before issuing a video. According to the article, there’s no one reason that makes videos go viral, but the most viral videos seem to share common characteristics including uncommon, shocking or heartwarming content. Approaches to Handling Online CriticismSeven Ways Hospitals Can Address Facebook Criticism by Jenn Riggle in The Buzz Bin offers solid approaches to handling online criticism not just for hospitals but for any organization and not just in Facebook but anywhere in social media. Funniest Newspaper Corrections EverJust for fun, the Huffington Post (a la Jay Leno) shows pictures of The Funniest Newspaper Corrections Ever: Retracting The Ridiculous (PICTURES) 2.5-Year-Old Encounters an iPadTodd Lappin handed his 2.5 year-old daughter a new toy: his brand-new iPad. The 5-minute video posted on BNET is titled: What My 2.5 Year-Old's First Encounter With An iPad Can Teach the Tech Industry. As Mr. Lappin explaines in the article, the video offers a fascinating lesson in product and user-interface design, and what it takes to create the kind of technology that anyone can use and embrace.
PR Meetings, Seminars, White PapersHow to pitch journalists in a new media world, a webinar re-broadcast, sponsored by Ragan, will be April 14 starting at 2pm Central time. The cost for this webinar is $99. See their website for registration information. SEO Workshops for Communicators, a seminar sponsored by PR News Training Academy, will be held on April 14. The cost for this seminar is $795. See their website for registration information. Health Academy Conference, Effective Communication in an Era of Health Care Transformation: Practical Strategies to Navigate Change, sponsored by PRSA, will be in Chicago, IL, from April 14 through 16. The cost for the conference will vary based on membership and the days attending. See their website for registration information. Corporate Communicators Conference, sponsored by Ragan Communications and General Motors, will be held May 5 through 7 in Detroit, MI. The cost is $1,195 for non-member and $945 for members. See their website for registration information. Learn From Digital Influencers conference, sponsored by PRSA, will be held in New York City May 6 and 7. The cost for members is $799 and for non-members $899 if you register by March 31. See their website for registration information. 2010 Hispanic Public Relations & Social Marketing Conference, sponsored by HPRA, will be held in Dallas, TX, from May 10 through 12. The cost of the conference is $475. See their website for registration information. Looking Up: Lessons and Conversations to Move Your Business Forward, sponsored by PRSA, will be held May 21 through 23 in Asheville, NC. The cost for a full package for members is $925, for non-members it is $1,050, if you register before April 8. See their website for registration information. Public Affairs Conference, sponsored by PR News, will be held on May 25 at the National Press Club in Washington, DC. See their website for registration information. Social Media Summit, sponsored by Ragan, will be held at Cisco Systems Headquarters in San Jose, CA, from June 9 through the 11. The cost for this seminar is $945 for members and $1,195 for non-members. See their website for registration information. T3PR: Theory, Tactics & Technology for High-Tech Public Relations, sponsored by PRSA, will be held June 11 in New York City. The cost for members is $309 and for non-member it is $409. See their website for registration information. The Best in Buzz: A Review of Social Media and Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns, sponsored by PRSA, will begin on June 17 at 3pm Eastern time. The cost of this teleseminar is $150 for members and $250 for non-members. See their website for registration information. Content Copyright Compliance, a teleseminar sponsored by PRSA, will begin on June 22 at 3pm Eastern time and last for one hour. The cost of this teleseminar is $50 for members and $75 for non-members. See their website for registration information. Public Relations & Communications Summit, sponsored by Coyne Public Relations and Fleishman Hillard, will be held on July 26 and 27, at the Pfzier World Headquarters in New York City. If you register before June 11 the cost is $1,795. See their website for registration information. PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members. See their website for registration information.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service Viral Video for PR: Guidelines for Success Guide to Handling a Blog Crisis Corporate Blogging: Lessons, Opportunities & Pitfalls The Biggest Mistakes in Crisis Communications Press Releases to Drive Web Site Traffic
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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