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Media Monitoring Newsletter Archives

Are Vanity Metrics Really So Bad?

April 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Are Vanity Metrics Really So Bad?
Many experts in measurement of PR and marketing malign vanity metrics, but the much-criticized metrics do have their uses. Although they can be misused and misunderstood, they can also provide guidance that helps organizations understand if they are making progress toward their PR and marketing goals. The danger is focusing on vanity metrics at the expense of actionable metrics. Read More »
Surprise: Even Teens & Millennials Prefer Email
Although many expected email use to fade away as younger folks used social media and messaging apps more often, email remains consumers' preferred channel for communicating with businesses across all age groups. However, simply sending out more emails will not increase open rates or conversions. Success requires creating messages that readers want to anticipate, read, save and act on. Read More »
Googles Rating Guidelines Reveal How to Attain Higher Search Engine Rankings
Google's Search Quality Rating Guidelines offer valuable insights into how the search engine giant ranks websites. Even though SEO gurus say they understand how Google produces search results, the document contains some revelations. Perhaps most surprising, content is not as important as many believe and on-page keywords may be obsolete. Read More »
New Google Analytics Platform Represents a Major Advance in Digital Marketing
The Google 360 Suite marks a major advance, perhaps even a milestone, in online marketing and web analytics. The centralized platform improves marketers' ability to understand their customers' shopping and purchase patterns, and helps enable them to improve marketing content. Some observers even compare the development to an earthquake that will shake up online marketing. Read More »
8 Horrendous Press Release Headline Mistakes
The headline is the most important part of a press release, yet dreadful headlines on press releases are surprisingly common. An awful headline will relegate an otherwise well-crafted press release to journalists' email trash folders. Writers (and reviewers) of press releases must make every effort to avoid the eight most frequent press release headline blunders. Read More »
Video SEO: The Definitive Guide
If you're not using video to market your brand's products or services, you're missing a huge opportunity. Video SEO is by no means easy. However, considering how incredibly effective it is, your hard work will produce extraordinarily positive results. To greatly improve your current SEO results, it's worth the effort to create, optimize and promote video high-quality content. Read More »
Most Viewed from Previous Issues
Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider
Automated sentiment analysis is becoming more popular for media measurement. Before casually accepting the automated analysis of a media measurement service, it's essential to carefully weigh the pros and cons of automated programs vs. human analysts. For many companies, a hybrid approach that integrates humans and machines is the most accurate, reliable and cost-efficient option. Read More »
A Snapchat Marketing Guide
Snapchat, a fast-growing photo- and video-messaging app, offers brands that act now an opportunity to stake their claim in a new digital land grab. Some believe brands cannot ignore the unique messaging and photo-sharing app that's been called a party because of its playful nature. These examples and recommendations can serve as guideposts for marketers wanting to participate in the Snapchat party. Read More »
Other Articles to Help You
MarketingProfs
Harvard Business Review
Adweek
Forbes
The Washington Post
Adweek
Conferences and Webinars
Webinar: Romancing the C-Suite: How to Communicate PR/Marketing Value, April 6 at 1 p.m. Eastern. Sponsored by AirPR. Free.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All access pass $1,995.
Webinar: Prove Your Value, April 12 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Webinar: Balancing the Art and Science of Communication, April 14 from 3 to 4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 by for members.
Webinar: The Social Newsroom - How to Use News to Tell Your Story, March 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications/Public Relations Specialist - The Guidance Center
Public Relations Manager - Frederik Meijer Gardens & Sculpture Park
Associate Director, Marketing - The Michael J Fox Foundation
Associate Director of Media Relations - Ohio Northern University
Public Relations Assistant - City and County of San Francisco
Marketing Positions
Digital Marketing Coordinator - Pharmacy Technician Certification Board
Marketing & Communications Manager - Wilderness Torah
Digital Marketing Associate - Kognito
Marketing Manager - Consumers' Checkbook
Brand Marketing & Communications Manager - Center for Rural Affairs
Marketing & Community Outreach Manager - Saint Therese
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Quote of the Week
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"We can't allow our inability to do everything undermine our determination to do something."
Cory Booker
U.S. Senator (New Jersey)
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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68% of teens prefer to communicate with businesses via email. (Adestra)Tweet this!
Marketers who use analytics platforms are 3x more likely to outperform their peers. (Google)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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