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Media Monitoring Newsletter Archives

How PR Can Use Social Media More Effectively

April 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How PR Can Use Social Media More Effectively
Social media has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to use social media. These tips and ideas can help PR pros use social media to its full potential. Read More »
PR Gaining Greater Respect & Influence in Marketing Strategy
More companies have come to appreciate the substantial benefits of PR, and several ongoing trends are helping PR win a seat at the executive leadership table. More robust PR measurement tools can help PR pros quantify those benefits and gain greater influence. Read More »
Micro-Influencers: An Overlooked Yet Valuable PR and Marketing Strategy
Developing relationships with micro-influencers can be a more effective PR and marketing strategy than paying celebrities who have enormous number of followers. While micro-influencers lack the extensive reach of celebrities, their recommendations have more impact. In addition, micro-influencers are far more affordable than Kim Kardashian or Kendall Jenner. Read More »
How Video Live Streaming Fits into PR & Marketing
Live video has long been recognized as having special power in communications. Now the advent of digital live streaming enables brands to broadcast live events for PR and marketing at affordable costs. This overview explains how early adopters have employed streaming videos and presents ideas on how to include live video programs in your own PR and marketing. Read More »
The Importance of Corporate Social Responsibility
CSR programs that are carefully-designed and well-implemented can help boost sales as well as improve a company's reputation. Following these steps for creating and implementing a CSR program can help organizations establish themselves as socially responsible. Read More »
Digital Video Marketing Explodes, but Mediocre Quality Inhibits Success
As video continues to produce superb marketing results and return on investment, many companies plan to either initiate or increase video marketing in 2016. However, poor quality videos often disappoint consumers and reflect badly on businesses that produce them. It takes quality production to realize the benefits that digital video can deliver. Read More »
The Case for a Global PR Plan
When — and if — a business should launch a global PR effort can be a momentous decision. Many overseas PR campaigns suffer from complexity, confusion and bloated costs. Start small, be flexible, and watch your budget. Read More »
The Danger of Digital: Consumers Want Human Interactions
Has the digital age gone too far? Research shows that consumers turn to companies that provide human interactions and drop those that do not. These recommendations can help marketers add personal appeal to customer relationships. Read More »
Most Viewed from Previous Issues
Are Vanity Metrics Really So Bad?
Many experts in measurement of PR and marketing malign vanity metrics, but the much-criticized metrics do have their uses. Although they can be misused and misunderstood, they can also provide guidance that helps organizations understand if they are making progress toward their PR and marketing goals. The danger is focusing on vanity metrics at the expense of actionable metrics. Read More »
Surprise: Even Teens & Millennials Prefer Email
Although many expected email use to fade away as younger folks used social media and messaging apps more often, email remains consumers' preferred channel for communicating with businesses across all age groups. However, simply sending out more emails will not increase open rates or conversions. Success requires creating messages that readers want to anticipate, read, save and act on. Read More »
Other Articles to Help You
Fast Company
Forbes
Fast Company
Knowledge@Wharton
eContent Magazine
Mashable
Inc.
Mashable
Conferences and Webinars
Webinar: Balancing the Art and Science of Communication, April 14 from 3 to 4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Webinar: Referral Dos & Don'ts: The 2016 Hit List, April 19 at 1 p.m. Eastern time. Sponsored by Extole. Free.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 by for members.
Webinar: The Social Newsroom - How to Use News to Tell Your Story, March 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Engagement Communications Associate - American Assoc. for the Advancement of Science
Director of PR and Media Relations - Habitat for Humanity
Senior Communications Coordinator - University of Texas at San Antonio
Public Affairs Specialist - Department of Veterans Affairs
Director, Public Relations - Stryker
Writer - The Ohio State University
Marketing Positions
Director of Marketing and Public Relations - The Mark Twain House & Museum
Marketing Manager - Swiss Re
Communications and Marketing Officer - Santa Barbara Foundation
Tourism Manager - Visit Seattle
Product Marketing Associate & Copywriter - GreaterGood Network
Marketing Development Manager - Seed Savers Exchange, Inc.
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Quote of the Week
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"We all have a choice. We can do nothing and accept things as they are, or we can stand up and take responsibility for changing them."
Cory Booker
U.S. Senator (New Jersey)
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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76% of businesses using video believe it provides good ROI. (Wyzowl)Tweet this!
82% of consumers are highly likely to follow a recommendation of a micro-influencer. (Experticity)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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