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Media Monitoring Newsletter Archives

The Worrisome Decline of Corporate Blogs

April 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Worrisome Decline of Corporate Blogs
Corporations are gradually abandoning their business blogs in favor of newer social media options. Corporations abandoning blogs and jumping on the social media bandwagon may be committing a significant PR and marketing mistake. Business blogs provide benefits social media cannot replicate. Read More »
Common PR Mistakes to Avoid
Avoiding surprisingly common PR mistakes will improve your effectiveness. You can increase the likelihood that your press releases will be published, better protect your brand's reputation and prove PR's value to executive leadership by sidestepping these errors. Read More »
How Marketers Can Benefit from Facebook Live Video Streaming
Image source: Facebook
At least some experts predict Facebook Live will revolutionize how content is shared online. Live streaming video may become a major PR and marketing tactic. These tips from social media experts and Facebook itself can help brands get the most out of Facebook's new live video streaming feature. Read More »
8 Tips to Shoot Professional Videos with Your Smartphone
Digital video has emerged as the next new thing in gaining attention online. These guidelines for shooting smartphone videos can help you produce more interesting and higher quality videos that better capture and hold your audience's attention. Read More »
Keys to Crisis Management: Create Strong Community Relationships & Prepare Crisis Communications Blueprints
Establishing strong relationships is essential for avoiding PR crises and weathering problems that do arise. Experts agree that comprehensive news media monitoring that includes print, broadcast, and social media is an essential component for detecting emerging crises and managing ongoing crises. Read More »
7 Recommended Social Media Tactics No Longer Work Well
Image source: old-photo.com
Digital marketing and social media changes rapidly. Behaviors that are innovative and trending one year become staid and irritating the next. Re-evaluate your tactics if you're still using these outdated social media practices. Knowledgeable marketers have already left them behind. Read More »
6 Effective Ways PR Can Use PPC Advertising
Pay per click (PPC) advertising is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. Resourceful PR teams use PPC ads for PR crisis management, media pitching, improving brand awareness, and increasing website traffic. Read More »
FTC Cracking Down on Influencer Marketing & Native Advertising
Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. An FTC settlement with a major brand over its native advertising and influencer marketing program is only the first of what are probably more to come. Read More »
Most Viewed from Previous Issues
How PR Can Use Social Media More Effectively
Social media has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to use social media. These tips and ideas can help PR pros use social media to its full potential. Read More »
PR Gaining Greater Respect & Influence in Marketing Strategy
More companies have come to appreciate the substantial benefits of PR, and several ongoing trends are helping PR win a seat at the executive leadership table. More robust PR measurement tools can help PR pros quantify those benefits and gain greater influence. Read More »
Other Articles to Help You
Medium
The Spectator
"A terrorist incident is not an act of war, not the conquest of territory. It deploys extreme violence to turn military weakness into political strength. It does this not by the tally of death and destruction but through the multiplier effect of the response. The sensible strategy concentrates on minimizing that response."
Forbes
The Washington Post
Medium
Fast Company
Scientific American
Conferences and Webinars
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Webinar: Referral Dos & Don'ts: The 2016 Hit List, April 19 at 1 p.m. Eastern time. Sponsored by Extole. Free.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 by for members.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Gartner Digital Marketing Conference, May 17 to 19 at the Manchester Grand Hyatt, San Diego, CA. Standard price $2,850.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Assistant PR Manager - Guinness World Records
Associate Vice President for University Relations - California State Polytechnic University
Manager - Digital Editor, Communications & Publications - US-China Business Council
Communications Associate - ACLU of North Carolina
Public Relations & Content Development Manager - American Culinary Federation
Community Director - Children's Home Society of Washington
Media Relations Manager - Dress for Success
Marketing Positions
Director of Marketing and Communications - Los Angeles Regional Food Bank
Marketing Specialist - Waterford Research Institute
Marketing Intern - Coastal Arts Guild of Connecticut
Digital Marketing Specialist - Committee for Children
Social Media Marketing Coordinator - The Day Publishing Company
Marketing Social Media & Content Developer - Rapid City Convention & Visitors Bureau
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Quote of the Week
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"Being silent in the face of injustice is the greatest threat we have."
Cory Booker
U.S. Senator (New Jersey)
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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21% of Fortune 500 companies have public-facing business blogs. (UMass)Tweet this!
The number of videos posted per Facebook user increased 94% in the U.S in 2015. (Facebook)Tweet this!
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CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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