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Media Monitoring Newsletter Archives

PR Executives Pursue the 'Holy Grail' of PR Measurement

April 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
PR Executives Pursue the Holy Grail of PR Measurement
Public relations executives see measurement and evaluation as one of the industry's top growth opportunities, a new survey shows. The challenge is selecting the right metrics and finding the right monitoring and measurement tools that offer an integrated approach. Fortunately, some new monitoring and measurement tools now aggregate and integrate multiple media streams into a customizable dashboard that precisely meets client requirements. Read More »
Major Steps to Develop a Social Media Crisis Plan that Actually Works
Preparation and social media listening are the crucial elements for handling social media crises. By the time a crisis occurs, it's too late for planning. You only have time for reacting. Taking these steps to develop a social media crisis plan will prepare your PR and marketing team for the all-but-inevitable crisis. Read More »
Co-Creation: A Potent New Angle on Influencer Marketing
Image source: Facebook
While influencer marketing is well-recognized as a proven PR and marketing strategy, co-creation with influencers works even better. Co-creation can dramatically increase brand awareness and add authenticity to campaigns. Brands are most likely to succeed when they collaborate closely with influencers, carefully nurture relationships, give the influencer a real voice in the campaign, and share the plaudits with the influencer. Read More »
What Should Corporate Executives Talk about on Social Media?
Image source: Custom Creative
Americans want to see social media posts from senior business leaders, and they prefer to see posts about the corporate vision and its products and activities, a new survey reveals. The survey findings hold important implications for PR executives who inform executive leadership about social media practices and may even manage the CEO's social media accounts. Read More »
Facebooks New Guidelines May Energize Influencer Marketing
Facebook's new guidelines on branded content may well open flood gates for influencer marketing and branded content. Brands may need to re-evaluate and possibly increase their earned media budgets. Other social media platforms will likely strive to improve their data collection in response to Facebook's move. Read More »
Google Penalizes Bloggers for Paid Links to Brands
Recent Google actions against bloggers receiving remuneration for links to brands should put PR and marketing professionals on alert. Although penalties are likely to become more severe, many bloggers remain unaware of Google's new requirements. That places an extra burden on PR and marketing to instruct bloggers they work with to disclose any financial relationships with the brands and tag links as nofollow. Read More »
Most Viewed from Previous Issues
The Worrisome Decline of Corporate Blogs
Corporations are gradually abandoning their business blogs in favor of newer social media options. Corporations abandoning blogs and jumping on the social media bandwagon may be committing a significant PR and marketing mistake. Business blogs provide benefits social media cannot replicate. Read More »
Common PR Mistakes to Avoid
Avoiding surprisingly common PR mistakes will improve your effectiveness. You can increase the likelihood that your press releases will be published, better protect your brand's reputation and prove PR's value to executive leadership by sidestepping these errors. Read More »
Other Articles to Help You
The New York Times
Harvard Business Review
JeffBullas.com
Buffer
Institute for Public Relations
Digiday
Conferences and Webinars
Webinar: Native Advertising Tactics to Maximize Your Content Promotion, April 28 at 1 p.m. Eastern time. Presented by WriterAccess. Free.
Webinar: The Future of Loyalty in the Age of the "Known" Customer, April 28 at 1 p.m. Eastern time. Sponsored by Bond Brand Loyalty. Free.
Webinar: From Awareness to Interest to Action: Lead Nurturing Optimized, May 3 at 2 p.m. Eastern. Sponsored by IMB Marketing Cloud. Free.
Conference: Gartner Digital Marketing Conference, May 17 to 19 at the Manchester Grand Hyatt, San Diego, CA. Standard price $2,850.
Conference: Conference: 21st Annual Senior Corporate Communications Conference, May 19-20, Fordham University at Lincoln Center, New York, NY. Presented by the Conference Board. Full price $1,695.
Conference: PRSA Strategic Collaboration Conference, May 24 to 25 at Loyola University, Chicago, IL. Presented by PRSA. $795 for members.
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews. Full access pass $2,350 by May 13.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Executive Director, Public Relations, Communications, and Marketing - University Hospital
Director of Communications - Sidwell Friends School
Communications Manager - Monterey County Convention and Visitors Bureau
Health & Insurance Benefits Communications Specialist - Teacher Retirement System of Texas
Chief Communications Officer - The Breast Cancer Research Foundation
Communications Associate - LiftFund
Marketing Positions
Marketing Coordinator - National Association of RV Parks & Campgrounds
Marketing Manager - bay.org
Digital Marketing Coordinator - MedStar Health
Trade Show & Marketing Communications Specialist - ECRI Institute
Marketing Specialist - Mutual Security Credit Union
Marketing & Communications Coordinator - Greater Spokane Incorporated
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Quote of the Week
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"If an idea is really hard to explain, then it's probably not a very good idea."
Kristin van Ogtrop
Editor, Real Simple
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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66% of PR agency executives say measurement is a very or extremely important growth driver. (USC Annenberg Center for Public Relations) (Global Communications Report)Tweet this!
25% of people surveyed disagree on the sentiment expressed by the same emoji. (GroupLens)Tweet this!
iPhone owners unlock their phones 80 times a day on average. (Apple)Tweet this!
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Ted Talks of the Week
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Lorrie Faith Cranor
Security Research
What's Wrong with Your Pa$$word?

Jimmy Wales
Founder of Wikipedia
The Birth of Wikipedia
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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