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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News: May 2010
Best PR Articles:
F.r.e.e. News Release Distribution

plus Yelped!, Social Media Metrics
Also… New PR Job Openings - PR Meetings
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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  F.r.e.e. News Release Distribution Services
  Include Free Media in Your Online Media Plan
  You've Been Yelped!
  How to Protect Your Brand from Bad Business Reviews
  Wha!? PR people who don't answer the phone??
  Oyster Photo Fakeouts: PhotoShop vs. Undoctored
  How to Write Your Social Media Plan in 8 Steps
  Making a Military Grade Case for Social Media
  Meaningful Metrics for B2B Blogging
  Yes We Can Measure Social Media ROI
  10 Dos and Don'ts for Brands on Twitter
  5 Hilarious Branded Videos
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Media Monitoring Slam Dunk

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F.r.e.e. News Release Distribution Services

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In recent years, a number of free and low-cost news release distribution services have sprung up on the Internet in most of developed countries. These upstarts offer basic press release distribution services, deliver additional exposure and readership for news releases, and help improve search engine rankings.
CyberAlert has updated and expanded its list of f.r.e.e. and low cost news release distribution services. The list of over 60 such services in the U.S., Europe and elsewhere is believed to be the most comprehensive and up-to-date now available.
Seasoned public relations professionals would argue that free and low cost services can not match the in-depth distribution of the long-established fee-based services such as Business Wire, but the free and low cost news release distribution services are appropriate for and used most frequently by smaller organizations that do not believe they can afford the more comprehensive paid press release distribution services.

Include Free Media in Your Online Media Plan

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In addition to f.ree news release distribution sites, there are ample other opportunities for f.ree media placement on the Internet. In ClickZ, Harry Gold includes a dozen different potential placement opportunities in the article entitled Include Free Media in Your Online Media Plan — and he doesn't even mention the f.ree news release distribution sites.

You've Been Yelped!

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Everyone's a critic. The cliché has long been a useful way to brush off a caustic remark or a biting comment. But now it's true — and it's driving small business owners crazy. In You've Been Yelped, Inc. magazine delves into the trauma small businesses endure from negative reviews in so-called complaint sites. The article offers some clues of what's possible when business owners embrace Yelp. It does not cover the problems Yelp itself has endured lately with charges of sleazy advertising sales tactics.

How to Protect Your Brand from Bad Business Reviews

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If you've been Yelped, iMedia Connection takes a look at reputation management approaches in How to Protect Your Brand from Bad Business Reviews.
Step 1: Monitor review sites. Step 2: Engage reviewers. Step 3: Generate positive reviews

Wha!? PR people who don't answer the phone??

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In the PR Breakfast Club, Kate Octavio decries PR people who don't answer the phone.
It's a common complaint of journalists, she says. They try to reach the PR contact. No one answers. Plumbers now answer their cell phone on the job. Why not PR people?
In a related issue, it's pretty common that contact information on press releases is either incorrect or the PR person is unavailable to be contacted on the day the release is issued. Most journalists make only one attempt to reach the issuing company. It's vital that someone answers in a timely way. That means answering the phone live or returning the call or e-mail request within minutes — not hours or days. Responsiveness gets "ink". Delay means lost media placement opportunities.

Oyster Photo Fakeouts

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Social media and crowd-sourcing is making it close to impossible for companies to falsely portray their products. Now, Oyster Photo Fakeouts publishes side by side comparisons of photos from hotel promotional materials to photos taken of the same scene by actual hotel guests. Art directors now have to be more circumspect with their PhotoShop "touch ups".


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How to Write Your Social Media Plan in 8 Steps

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The folks at Skyline, makers of portable exhibits, offer How To Write Your Social Media Plan In 8 Steps, written by Mike Thimmesch. The article provides quite a good template for starting a social media campaign — and even includes copy snippets on each of the eight steps that include: Paint The Picture of The Big Opportunity of Social Media; List Tangible Business Goals; Plan A Timeline Of Steps; Recommend Who Does Social Media For Your Company and Ask for Resources.

Making a Military Grade Case for Social Media

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The military, conservative as it is in its communications programs, is probably the last organization you would expect to embrace social media. In Making a Military Grade Case for Social Media on the Smart Blog for Social Media, Jesse Stanchek interviews Staff Sgt Joshua Salmons who is the Emerging Media Coordinator at the Defense Information School and works on curriculum standards for social media instruction for public affairs officers and enlisted personnel. Sgt. Salmons offers good insights on how to "sell in" a social media initiative to the generals and the troops.

Meaningful Metrics for B2B Blogging

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How do you best evaluate your organization's blog results? Meaningful Metrics for B2B Blogging provides an in-depth analysis of various metrics you can use and what they mean.

Yes We Can Measure Social Media ROI

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Toni Del Rio on Webcap for a Digital World provides a recap of Katie Paine's presentation Yes We Can: Measure Social Media ROI at Social Media Breakfast SMB in Seattle. The recap offers the key points on social media measurement and provides a link to the full set of 45 detailed slides.

10 Dos and Don'ts for Brands on Twitter

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Steve Miller of Mashable, the social media guide, offers 10 Dos and Don'ts for Brands on Twitter, a basic etiquette guide for Tweaters representing brands and corporations. Tip #8: Do Monitor Keywords and Competitors. CyberAlert offers a comprehensive Twitter monitoring service

5 Hilarious Branded Videos

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Case studies often offer the best learning tools. Here, in iMedia Connection, Mike Estrin offers 5 Hilarious Branded Videos as examples of shared video that goes viral. The case studies are Old Spice, Heineken, Geico, PlayStation, and Evian. Watch for Warren Buffet in the Geico spoof. iMedia Connection also takes a look at reputation management approaches in How to Protect Your Brand from Bad Business Reviews.
Step 1: Monitor review sites. Step 2: Engage reviewers. Step 3: Generate positive reviews


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PR Meetings, Seminars, White Papers

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Corporate Communicators Conference, sponsored by Ragan Communications and General Motors, will be held May 5 through 7 in Detroit, MI. The cost is $1,195 for non-member and $945 for members.

Learn From Digital Influencers conference, sponsored by PRSA, will be held in New York City May 6 and 7. The cost for members is $799 and for non-members $899 if you register by March 31.

2010 Hispanic Public Relations & Social Marketing Conference, sponsored by HPRA, will be held in Dallas, TX, from May 10 through 12. The cost of the conference is $475. See their website for registration information.

Social Media Boot Camp, sponsored by Ragan, will be held May 21 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $745.

Looking Up: Lessons and Conversations to Move Your Business Forward, sponsored by PRSA, will be held May 21 through 23 in Asheville, NC. The cost for a full package for members is $925, for non-members it is $1,050, if you register before April 8.

Public Affairs Conference, sponsored by PR News, will be held on May 25 at the National Press Club in Washington, DC.

Health Care Communicators Summit, sponsored by Kaiser Permanente and Ragan Communications, will be held from June 7 through 9 in San Leandro, Ca. The cost of this two-day event is $1195.

Social Media Summit, sponsored by Ragan, will be held at Cisco Systems Headquarters in San Jose, CA, from June 9 through the 11. The cost for this seminar is $945 for members and $1,195 for non-members.

T3PR: Theory, Tactics & Technology for High-Tech Public Relations, sponsored by PRSA, will be held June 11 in New York City. The cost for members is $309 and for non-member it is $409.

The Best in Buzz: A Review of Social Media and Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns, sponsored by PRSA, will begin on June 17 at 3pm Eastern time. The cost of this teleseminar is $150 for members and $250 for non-members.

Content Copyright Compliance, a teleseminar sponsored by PRSA, will begin on June 22 at 3pm Eastern time and last for one hour. The cost of this teleseminar is $50 for members and $75 for non-members.

Media Relations Summit 2010, sponsored by Bulldog Reporter, will be held on June 28 and 29 in New York City.

Public Relations & Communications Summit, sponsored by Coyne Public Relations and Fleishman Hillard, will be held on July 26 and 27, at the Pfzier World Headquarters in New York City. If you register before June 11 the cost is $1,795.

Social Media Boot Camp, sponsored by Ragan, will be held September 24 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $745.

PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members.


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PR & Marketing Job Openings


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service
Viral Video for PR: Guidelines for Success
Guide to Handling a Blog Crisis
Corporate Blogging: Lessons, Opportunities & Pitfalls
The Biggest Mistakes in Crisis Communications
Press Releases to Drive Web Site Traffic


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