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Media Monitoring Newsletter Archives

Media Monitoring & Measurement in a PR Crisis

may 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Media Monitoring & Measurement in a PR Crisis
Image source: Mashable
Ongoing media monitoring and measurement provides important insights to help determine how best to respond during a PR crisis. The most effective media monitoring method is an ongoing service that stores a data archive for historic perspective to help guide decision-making during the crisis. Read More »
The Largest Flaw in Influencer Marketing Campaigns
Although influencer marketing is now a mainstream PR and marketing tactic, experts say the lack of measurement is a common deficiency. Influencer marketing measurement is a vital component to improve the effectiveness of campaigns and win budget approval from clients and corporate leaders. Read More »
How to Create Fantastic Webinars that Deliver Kick-Ass Results
Image source: Performative
As more marketers turn to webinars to educate prospective customers and generate sales leads, competition for customers' time and attention intensifies. Many webinars don't gather sufficient registrations or don't hold attendees' attention. This in-depth analysis will help you produce webinars that rise above the competition and meet your marketing objectives. Read More »
Crisis Management: Volkswagen Sees Recovery from Emissions Scandal
Image source: mobilenet.cz
Volkswagen believes it has driven through the worst of its emissions testing crisis. Nonetheless, the company still faces a long road ahead to repair its image and regain consumer trust. Despite past difficulties, it's possible the company can regain traction in its effort to portray itself as an environmentally friendly brand. Read More »
Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response?
Image source: Whole Foods
The aggressive crisis response by Whole Foods to an allegation involving an anti-gay slur drew applause from many PR crisis experts. Its strategy also raises questions about when going on the offensive is the most appropriate crisis management tactic — and how far is too far in mounting a Trump-type counterattack. Read More »
Impact of New Facebook News Feed Algorithm on PR & Marketing
Facebook's new News Feed algorithm that places more importance on elapsed time spent viewing posts may signal a shift to attention-based metrics at the expense of click-throughs and engagement metrics. Other platforms may also mimic Facebook in adopting similar attention-based metrics. Marketers must keep a close watch on how the algorithm impacts them — and test different approaches to obtain more and better news feed placements. Read More »
Passing of Prince Leads to Surprising Corporate Social Media Missteps
Brand missteps following the death of Prince illustrate the risks marketers face when attempting to newsjack or even to comment on social media about news events. Although most marketers now recognize the importance of sensitivity and sound judgement, social media faux pas will almost certainly continue to occur. Read More »
How to Find and Work with Freelancers in PR & Marketing
Freelancers deliver creative work that may be beyond the expertise and time constraints of in-house PR or marketing teams and can lighten the load of PR agencies and in-house corporate departments. These tips can help you locate capable freelancers and work with them effectively. The hallmarks of successful relationships with freelancers are mutual respect and clear communications. Read More »
Most Viewed from Previous Issues
PR Executives Pursue the Holy Grail of PR Measurement
Public relations executives see measurement and evaluation as one of the industry's top growth opportunities, a new survey shows. The challenge is selecting the right metrics and finding the right monitoring and measurement tools that offer an integrated approach. Fortunately, some new monitoring and measurement tools now aggregate and integrate multiple media streams into a customizable dashboard that precisely meets client requirements. Read More »
Major Steps to Develop a Social Media Crisis Plan that Actually Works
Preparation and social media listening are the crucial elements for handling social media crises. By the time a crisis occurs, it's too late for planning. You only have time for reacting. Taking these steps to develop a social media crisis plan will prepare your PR and marketing team for the all-but-inevitable crisis. Read More »
Other Articles to Help You
The Washington Post
Social Media Today
PR Daily
HubSpot
Harvard Business Review
PR Daily
Forbes
Medium
Conferences and Webinars
Webinar: Influencer Marketing: To Pay or Not to Pay, May 4 at 1 p.m. Sponsored by GroupHigh. Free.
Conference: Marketing Nation Summit, May 9 to 12 at the MGM Grand Hotel in Las Vegas, NV. Full pass $1,695. Sponsored by Marketo.
Webinar: Evolution of Storytelling to Content Marketing, May 12 at 1 p.m. Presented by thenewsmarket.com. Free.
Conference: OMMA Marketing Technology Conference, May 13 at the Radisson Martinique on Broadway, New York, NY. $695 for non-members. Presented by MediaPost.
Conference: Gartner Digital Marketing Conference, May 17 to 19 at the Manchester Grand Hyatt, San Diego, CA. Standard price $2,850.
Conference: 21st Annual Senior Corporate Communications Conference, May 19-20, Fordham University at Lincoln Center, New York, NY. Presented by the Conference Board. Full price $1,695.
Conference: Social Video: Telling Stories at The Speed Of Scroll, May 19 at the RadissonMartinique on Broadway, New York, NY. Presented by MediaPost. $695 for nonmembers.
Conference: PRSA Strategic Collaboration Conference, May 24 to 25 at Loyola University, Chicago, IL. Presented by PRSA. $795 for members.
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews. Full access pass $2,350 by May 13.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Specialist - Princeton University
System Director, Public Relations & Communications - St. Luke's Health System
Director, Public Affairs - The Northwest Seaport Alliance
Communications & Public Affairs Specialist - University of Nevada
Senior Manager of Corporate Relations - Allstate
Communications Manager - Playworks
Marketing Positions
Manager, Marketing Communications - Keep America Beautiful
School Marketing & Outreach Coordinator - Nevada Connections Academy
Vice President Marketing & Communication - Birmingham Metropolitan YMCA
Marketing & Communications Manager - Northwest Healthcare Response Network
Content Marketing Manager - Montana Department of Commerce
Marketing Specialist - Sponsor Hounds Inc.
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Quote of the Week
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"[The VW scandal is] yet another lesson of how expensive it is when you make a big legal or ethical mistake…It could really be cheaper if companies could watch themselves and regulate themselves and do the right thing without the big government over your head."
Eric Orts
Professor of Legal Studies and Business Ethics and Management
The Wharton School of the University of Pennsylvania
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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48% of people who open a webinar registration page do not complete it. (ON24)Tweet this!
85% of marketing & advertising agencies have influencer outreach capability. (Schaefer Marketing Solutions)Tweet this!
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Ted Talks of the Week
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Alisa Miller
CEO, Public Radio International
How the News Distorts Our Worldview

Gary Kovacs
Former CEO of Mozilla Corp.
Tracking Your Online Trackers
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CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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