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Media Monitoring Newsletter Archives

The Panama Papers Scandal: What PR Must Do - And Quickly

May 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Panama Papers Scandal: What PR Must Do - And Quickly
Image credit: Vector Open Stock
Release of the so-called Panama Papers requires public relations teams to act swiftly to prepare for a possible PR crisis. Even companies and individuals who did nothing wrong can be named in the infamous documents and found guilty by association. It's imperative to create a crisis communications plan. Read More »
How Marketers Can Profit from the Rise of Handheld Influencers & Online Endorsements
A new generation of "handheld" influencers is at least partially replacing household names that reviewed, promoted and endorsed brands in the past. The newcomers can be a powerful tool for developing consumer trust and boosting sales. Success requires working closely with credible influencers who align with your brand and its audience. Read More »
If the CEO Behaves Badly, Then What?
Misconduct by the CEO, even if not illegal, can significantly harm an organization. Boards of directors can detect the behavior in its early stages with the help of internal feedback, social media monitoring and other tools, a new study concludes. An early warning system enables boards to take proactive steps and avoid the disparaging headlines and other fallout. Read More »
Corporate Newsrooms Fall Short in Serving the Media
Many corporations' digital newsrooms do not offer the features that journalists desire, such as downloadable videos and images. Some newsrooms even lack contact information that's easy to find. Corporate PR gains a media relations advantage by creating online newsrooms that offer the information and other assets reporters seek. Read More »
Red Lobsters Beyoncé Incident Offers Social Media Marketing Lessons
Red Lobster may have missed a golden social media opportunity to capitalize on a Beyoncé song. Red Lobster's belated and pedestrian response to Beyoncé's mention of its brand offers lessons for all social media marketers. Social media monitoring, together with a quick and clever response, and a better understanding of consumer expectations could have enabled Red Lobster to cook up (sorry!) a tasty marketing maincourse. Read More »
The Problem of Imposter Influencers on Social Media - and How to Identify Them
Some influencers, or at least people who go by that name, accumulate thousands of fake followers in order to jack up prices they charge brands. There are a number of relatively easy ways to spot phony influencers and avoid wasting valuable time and money. Read More »
Common Data Analytics Mistakes in PR & Marketing
No matter how robust your data collection and analysis tools, its's easy to misinterpret and misuse the data. Whether you are examining data from a web analytics or a social media monitoring service, it's critical to avoid these common data analysis hazards. Read More »
PR Lessons from Donald Trump
Donald Trump may be a controversial and divisive character, but PR experts say he offers important lessons to PR professionals and business leaders. After all, the real estate mogul and reality TV personality is now the apparent Republican presidential nominee, despite spending far less on paid advertising than his rivals. He got there principally through shrewd (and bellicose) PR, aggressive media relations and unswerving message control. Read More »
Most Viewed from Previous Issues
Benefits of Integrating PR and SEO - and How to Do It
Integrating the efforts of PR and SEO can vastly improve overall marketing and reputation management results. The two disparate disciplines work better when they work together. Although PR and SEO have traditionally employed different methods and sometimes come into conflict, the two disciplines are more alike than many realize. Read More »
New Must-Have PR Skill: Statistics (aka Data Analytics), Now Almost as Important as Writing and Creativity
Competency in data analytics is already in high demand, and industry experts expect a significant shortage of PR and marketers with superb data analytics skills. Finding staff with those skills may become even more challenging as data analysis skills become more important to more employers in more industries and job functions. Read More »
Other Articles to Help You
Harvard Business Review
Springwise
Communications Conversations
TopRank Marketing
Blum Shapiro Consulting
Forbes
Fortune
Lifehacker
Conferences and Webinars
Webinar: Online Reputation Management: Technques Revealed, May 18 at 1 p.m. Organized by Auroa Training Advantage. $99 including recording. Sponsored by Sprinklr. Free.
Conference: 21st Annual Senior Corporate Communications Conference, May 19-20, Fordham University at Lincoln Center, New York, NY. Presented by the Conference Board. Full price $1,695.
Conference: PRSA Strategic Collaboration Conference, May 24 to 25 at Loyola University, Chicago, IL. Presented by PRSA. $795 for members.
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Webinar: Crisis Management: Defending Your Brand, June 1 at 11 a.m. Eastern time. Sponsored by Sprinkler.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews. Full access pass $2,350 by May 13.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Basic registration $1,395 by June 15.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: Integrated Marketing Summit, July 12 to 13 in New York. Presented by Ragan's PR Daily. Standard price $995.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: Shift to Disrupt or be Disrupted, Aug. 29 to 31 at Park Central Hotel, San Francisco. Sponsored by ClickZ. All access pass $1,595.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 12 to13 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $499 by June 3.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Relations Manager - Harvard T.H. Chan School of Public Health
Manager, Media & Communications - ASPCA, New York
Director, Office of Communications & Public Relations - Arlington County, VA
Manager, Sports Communication - Major League Soccer
Director, News & Information - American Association for the Advancement of Science
Media and Communications Manager - National Advocates for Pregnant Women
Marketing Positions
Manager, Development & Marketing - Best Buddies
Marketing Manager - Ideas On Purpose
Vice President, Sales & Marketing - The Good Samaritan Society
Marketing Communications Associate - Virginia's Gateway Region
District Marketing Coordinator - North Central Health District
Marketing & Public Relations Officer - Native Americans for Community Action
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Quote of the Week
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"You must learn from other people's mistakes. You can't possibly live long enough to make them all yourself."
Sam Levenson
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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49% of Twitter users have relied on influencers for product recommendations. 23%. (Twitter)Tweet this!
Over 65% of journalists say most online PR resources are insufficient. (ISEBOX)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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