This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News June 2011: Issue 1 Best PR Articles + PR Job Openings & Meetings 
Infographic: How Much Does Social Media CostRagan.comSocial media is "almost free", right? Not! How Much Does Social Media Cost exposes the true costs of implementing a well-executed social media program. Guess how much! You're probably too low. Is it worth it? See the next article. You Can't Measure What It Is You Do Not ValueBrian SolisThe still unanswered question: what's the ROI of social media? In You Can't Measure What It Is You Do Not Value, Brian Solis advocates for measurement that starts with benchmarking against business objectives. Soft metrics such as awareness, engagement, sentiment, mentions, likes, followers, RT's/mentions, comments, etc. are certainly helpful, but measure only activity, not results. Identifying desirable outcomes is way to start developing measurable social media programs. Paid Search Analytics: Measuring Value of "Upper Funnel" KeywordsOccum's RazorIf you want the "go to" article on pay-per-click analytics, the 2009 article by Avinash Kaushik Measuring Value of "Upper Funnel" Keywords is it! The reader's comments are pretty interesting too! Top 8 Reasons Your Company Needs Vanity Mobile Short Codes and /or Star Star NumbersWhat's Next? BlogSay what? Mobile short codes? Star star numbers? Well, they are the next new things. B.L. Ochman explains what they are and offers up the Top 8 Reasons Your Company Needs Vanity Mobile Short Codes and/or Star Star Numbers. Hint: It's the forefront of today's hot mobile marketing trend to enable customers to engage and interact with your company. After reading this article, you'll look really bright in the next meeting where these tools are discussed. 7 Qualities of Effective TweetsDigital Influence Mapping Project (John Bell)Shane Steel of Twitter delineated the 7 Qualities of Effective Tweets in a speech at Compete's Digital CMO Summit. The list is concise — and oh so useful if you want to achieve greater engagement. 109 Ways to Make Your Business Irresistible to the MediaCopybloggerWritten mostly for local businesses by a journalist who has seen some really bad pitches, 109 Ways to Make Your Business Irresistible to the Media likely contains at least 10 approaches you hadn't thought of and never tried. Note: Most of the suggestions have to do with building relationships with the media and creating "reporter bait". Top 10 Traits of Highly Successful PeoplePhilip HumbertThis is an undated essay and has been kicking around for a while, but is still totally relevant, especially for those in high-pressure careers where applying the Top 10 Traits of Highly Successful People can really matter. Pop quiz: before reading the article, list the key traits you think are most important for success — and then match your answers to Mr. Humbert's. What Lady Gaga Can Teach You about PRPR TipsSpeaking of highly successful people, What Lady Gaga Can Teach You about PR suggests that there's great value in stretching the envelope as long as you don't go too far. Exceeding audience expectations covers whatever flaws may exist. 20 Reasons Why Customer Service Is BrokeneConsultancyPoor customer service can quickly destroy all the hard work PR and marketing do in building corporate and brand reputation. Take a look at 20 Reasons Why Customer Service Is Broken to see if your company's customer service is mucking up your business reputation. Fixing any broken parts should be top priority. The World's Most Ridiculous Sports Team NamesCrackedIf you ever had a branding/logo assignment, you'll enjoy this look at The World's Most Ridiculous Sports Team Names from professional to high school — broken down into different categories of ridiculousness. And the long list of amusing team names doesn't include our favorite: Geoducks (pronounced goo-ee-duck) for Evergreen State University in Washington. Why would a school named for its pine forest location select a clam for a mascot? And, just in case you wanted to know, here's the first verse of the Geoduck fight song: Go, Geoducks go, Through the mud and the sand, let's go. Siphon high, squirt it out, swivel all about, let it all hang out. The Dysfunctional Client and Ad Agency RelationshipFuel LinesAd agencies, in the tradition of Rodney Dangerfield, get no respect in a variety of ways. The Dysfunctional Client and Ad Agency Relationship, a cutting 2:20 video, spoofs most clients who always want cut-rate prices for full service. Meant to be fun, but the underlying truth may sadden agency personnel and embarrass clients. 10 Creative Social Media Resumes to Learn FromMashableIf you looking for a job in a creative endeavor such as social media, a standard text resume probably won't get much attention. 10 Creative Social Media Resumes to Learn From includes methods to brand and position yourself and demonstrate your capabilities within a creative resume. There are some really good ideas here on how to stand out from the crowd and get noticed. Extra hint: Be careful that the techniques you use are appropriate for the specific employer and job. (Note: Click on the pictures to see each resume.) Useful List of Freelance Job SitesInterns OverWhile you're working up that creative resume, you may want to get acquainted with the Useful List of Freelance Job Sites. At CyberAlert, we've used a couple of the job sites to find and hire freelance designers, copywriters, programmers and others. Most of the sites are project "auctions" that favor employers — especially since many of the freelancers are from overseas. Nonetheless, it's a good way to generate income, make contacts and build a portfolio and reputation. 
PR Meetings, Seminars, White PapersWhitepaper — PR Measurement: Creating the Return on Your Marketing Investment, available from Business Wire F.R.E.E. Webinar — How eBay's corporate blog has given the public a seat at the company's management table, sponsored by Ragan, will be held on June 10 from 11am-12:15pm CT. F.R.E.E. Webinar — The Death and Life of Journalism: How PR and Press Can Work Together in the New Media Era, sponsored by CommPRO.biz, will be held on June 10 at 1pm ET. Webinar — The definitive branding webinar for PR practitioners, sponsored by PR Daily, will be held on June 22 from 2pm-3:15pm CT. Cost to register is $99 for members; and $119 for non-members. Meeting — Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Meeting — National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, VA. The corporate rate is $1,895. Meeting — B2B Forum 2011, sponsored by MarketingProfs, will be held June 13-15, in Boston, MA. Cost is $1,690. F.R.E.E. Meeting — Virtual Career Fair, sponsored by PR Week, will be held June 14 at 11am ET. Meeting — From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Cost is £1098 + VAT. Meeting — The Future of Digital Marketing 2011, sponsored by Econsultancy, will be held June 15 in London. Cost is $650. Meeting — Digital Media Conference, sponsored by Digital Media Wire, will be held June 17, in Arlington, VA. Cost is $499 if you register before June 1. Meeting — 2nd Annual Life Sciences Forum on Social Media Regulations and Compliance, sponsored by the Center for Business Intelligence, will be held June 21-22 in Alexandria, VA. Cost to attend is $2,095. Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $1,390 if you register before June 10. Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. 
PR & Marketing Job Openings
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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