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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
June 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  The 15 Commandments of Social Media: What Would Moses Say?
  Marketing & Social Media Compendium
  A Field Guide for Identifying Media
  Ultimate Bloggers' Guide to Search Engine Optimization
  The "Get 'Em Laughing" Issue
  The 5 Dumbest Things on Wall Street: Delta Airlines
  How to Use YouTube to Stimulate Positive Conversations Online
  "That" vs. "Which": Easy Tips for Determining When to Use Each Word
  Blueprint for a Perfect Blog Post
  6 Ways to Know Your Business Blog Is a Waste of Time
  How to Co-opt Online Critics Without Threatening Them
  How Do You Solve a Problem Like Weiner-gate?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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The 15 Commandments of Social Media: What Would Moses Say?

The Warschowski Agency spacer
Has the Internet and social media markedly changed the fundamentals of marketing and corporate communications? Not really, according to Ben Warchowski and he makes a pretty strong case in The 15 Commandments of Social Marketing, a tongue in cheek (or so he says) guide for staying on the righteous marketing path. Cut them out, blow them up and paste them on the conference room wall as a constant reminder.

Marketing & Social Media Compendium

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This Marketing & Social Media Compendium is a well-chosen and comprehensive set of f.r*e e Marketing magazine articles, white papers, downloads and podcasts offering in-depth analysis of social media. Caution: requires completion of a lengthy registration form for each publication. Teaching point: short registration forms (name, company, e-mail) produce more contacts and better lead generation with less falsified information. In this case, the sponsor could/should offer multiple box checks to select multiple publications with a single registration.

A Field Guide for Identifying Media

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When it comes to story placement, PR pros have more success by knowing the type of journalist they are pitching. A Field Guide for Identifying Media may help you identify the various types of plumage that distinguishes many journalists.

Ultimate Bloggers' Guide to Search Engine Optimization

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There's a plethora of instructional articles and books on SEO. The UltiMate Blogger's Guide to Search Engine Optimization does well in condensing all the gibberish into a concise and clear set of rules and methods.

The "Get 'Em Laughing" Issue

Damn, I Wish I'd Thought of That! (Andy Sernovitz) spacer
For some reason, public relations and publicity programs generally lack humor. Andy Sernovitz's Get 'Em Laughing Issue offers up a number of examples of the value and effectiveness of humor in typically mundane corporate communications.

The 5 Dumbest Things on Wall Street: Delta Airlines

TheStreet.com spacer
Do you remember the pasting United Airlines took on YouTube because it manhandled a singer's guitar? Now, Delta Airlines joins United as the lead story of the week in The 5 Dumbest Things on Wall Street, a weekly feature of TheStreet.com. An Army sergeant on a returning flight from Afghanistan cut a video complaining of his unit being overcharged for their fourth bag — their weapons case. Delta quickly reversed their 3-bag policy. Good PR and customer service practice: answer the complaint where it first appeared, in this case on YouTube.

How to Use YouTube to Stimulate Positive Conversations Online

@AdamVincenzini spacer
A set of 52 slides on Slideshare, this presentation indeed does demonstrate, through cases, How to Use YouTube to Stimulate Positive Conversations Online.

"That" vs. "Which": Easy Tips for Determining When to Use Each Word

Ragan's PR Daily spacer
Ragan's PR Daily has been publishing some pretty interesting original articles about English usage and other PR topics, including this analysis of "That" vs. "Which". Someone should forward the article to the Microsoft product manager of Word, which (I think that's correct) gets it all wrong in its spelling and grammar checker.

Blueprint for a Perfect Blog Post

Ragan's PR Daily spacer
Blueprint for a Perfect Blog Post is another well-developed instructional article from Ragan's staff. The most successful blog posts are in no way formulaic, but the key ingredients in the Ragan blueprint are right on.

6 Ways to Know Your Business Blog Is a Waste of Time

BNET (Jeff Haden) spacer
Have you ever wondered whether writing and maintaining your business blog is a waste of time? If you have, it probably is according to Jeff Haden in 6 Ways to Know Your Business Blog Is a Waste of Time. Some clues: you dread writing it; your page views are stagnant. Have you even checked page views? The message: just because it's the hot thing to do doesn't mean it's effective for you.

How to Co-opt Online Critics Without Threatening Them

BNET spacer
With all that's been written about how best to respond to online critics, you'd think that companies wouldn't make the mistake of handing the problem over to lawyers (who, after all, are taught to be confrontational, not conciliatory). How to Co-Opt Online Critics Without Threatening Them analyzes the case of online retailer Forever 21 and its confrontation of a humorist blog. Lesson: as the article says, reaching for a lawyer is always the wrong way to handle anti-company blogs. Find a way to solve the problem without lawyers and by being nice-e nice.

How Do You Solve a Problem Like Weiner-gate?

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With apologies to The Sound of Music's Maria who was too frolicsome and frivolous for the austere life at the Abbey, we now confront problems like the frolicker Congressman Anthony Weiner. (Is that the proper noun to describe his escapade?) There's lots of advice written on how to handle such a PR crisis including 5 Tips for Handling a PR Crisis Like Weinergage in Forbes that advocates a 5-A methodology and Weiner Sexting Scandal: 4 Mistakes You Shouldn't Make in BNET. Best advice: don't act out!


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Try Our No-Risk F.r.e.e Trial
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PR Meetings, Seminars, White Papers

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WhitepaperPR Measurement: Creating the Return on Your Marketing Investment, available from Business Wire

WhitepaperYou Like This: The Facebook Marketing Guide, available from makeuseof.com

F.R.E.E. WebinarThe Holistic Approach to Using Social Media for Business, sponsored by Citrix Online, will be held on June 16 at 1pm ET.

F.R.E.E. WebinarThe Communicators Guide to the Social Media Spectrum, sponsored by CommPRO.biz, will be held on June 17 at 1pm ET.

WebinarThe definitive branding webinar for PR practitioners, sponsored by PR Daily, will be held on June 22 from 2pm - 3:15pm CT. Cost to register is $99 for members; and $119 for non-members.

WebinarNon-Profit Social Media Marketing & PR: Advanced Practices Workshop Webinar, sponsored by Bulldog Reporter, will be held on July 22 from 1pm - 5pm ET. Cost to register is $495.

MeetingDigital Media Conference, sponsored by Digital Media Wire, will be held June 17, in Arlington, Va. Cost is $499 if you register before June 1.

Meeting2nd Annual Life Sciences Forum on Social Media Regulations and Compliance, sponsored by the Center for Business Intelligence, will be held June 21-22 in Alexandria, Va. Cost to attend is $2,095.

MeetingThe Corporate Social Media Summit, sponsored by Useful Social Media, will be held June 21-22 in New York, NY. The cost for a Standard Pass is $1,800 + VAT.

MeetingSearch Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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