This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News June 2011: Issue 4 Best PR Articles + PR Job Openings & Meetings 
Guy Kawasaki's Dicey PR Tips: Social Media to Enchant PeopleSocial PR Scoops BlogYou've no doubt heard of Guy Kawasaki (former Apple executive, public speaker, deep thinker, Tweeter extrordinaire) and his book "Enchantment". Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People is a first-rate condensation of the key principles in "Enchantment". It also offers insight into how the principles can be applied to public relations. PR Industry Sets Top 4 Measurement PrioritiesPR NewswireAt the Third European Summit on Measurement in Lisbon, developing global standards for social media measurement, further education of the PR profession, and new work on public relations' ROI emerged as three of the PR Industry Top 4 Measurement Priorities. And the fourth is? 10 Great Expectations: What CEOs Want from Their CMOsCMO.comNot exactly a job description or even a character analysis, 10 Great Expectations: What CEOs Want from Their CMOs is more like a blueprint for success in marketing that can also be applied to public relations. This is a very worthwhile read for anyone who runs or wants to run a marketing and/or public relations operation. The Creativity ConundrumCMO.comInterestingly the "10 Great Expectations" do not include "creativity". The Creativity Conundrum looks into why creativity — the #1 requirement in communications positions not too many years ago — has given way to other leadership qualities. For more on the subject of creativity, check out Managing Creativity in Business. Use Twitter? Always Remember These Three ThingsNew York TimesWell, well, the old gray lady has discovered Twitter and offers some advice in Use Twitter? Always Remember These Three Things and a separate article about hashtags entitled Twitter's Secret Handshake. Useful, but not as good as Brian Solis' highly personalized insights on how The Hashtag Economy has affected online culture. Social Media Monitoring & Metrics: The Definitive IntroductionsMyCustomerIn a publication that normally concentrates on call centers and customer service, Social Media Monitoring & Metrics: The Definitive Introduction indeed does provide an in-depth introduction (is that an oxymoron?) on key questions. Why monitor? Reasons to monitor and measure? What to monitor? Challenges of Measurement? After you've decided you need to monitor social media, take a look at the CyberAlert blog post: Selecting a Social Media Monitoring Service. 5 Killer Social Media Tips for PR ProsMashableSo you've got the social PR basics down, and you're following and engaging with relevant media and influencers. Maybe you've even developed a few social media campaigns for your company or clients. What are some other ways you can give your PR efforts an added social boost? 5 Killer Social Media Tips for PR Pros helps you up the ante. Hypebusters: Start-Ups Need PRDigiDayWhy have start-ups, especially tech start-ups, shied away from public relations campaigns? Hypebusters: Start-Ups Need PR explains exactly why. Then, it makes the case that PR can be an extraordinarily effective tool early in the tech lifecycle. 5 F.r.e*e & Easy Listening Tools for Monitoring Social MediaMarketing ProfsFor those companies that prefer do-it-yourself (DIY) media monitoring, 5 F.r.e*e & Easy Listening Tools for Monitoring Social Media makes valid and helpful recommendations. While DIY may be cost-efficient for smaller companies, it is extraordinarily time-intensive and therefore costly for mid-sized and larger companies. In most any even-handed cost comparison, subscription media monitoring services are almost always less expensive than using so-called f.r.e*e online tools (unless you have an unpaid intern doing the work, and you wouldn't do that would you?) What Not to Do on Social MediaClickZ (Heidi Cohen)8 Tips to Avoid a Social Media DisasterSearch Engine WatchCongressman Weiner's transgressions inspired many articles. What Not to Do on Social Media is one of the most incisive and insightful and 8 Tips to Avoid a Social Media Disaster distills Amber Mac's keynote at SES Toronto 2011. Tip #1 is not to keep your pants on — though that's a good one. UK Social Media Case StudiesSlideShare (Immediate Future)Case studies are an effective way to learn and plan. In looking for case studies of successful social media initiatives in the UK, Immediate Future found 14 and assembled them into this slide presentation UK Social Media Case Studies with explanation for each case. The highlighted approaches can be effective in most any country. And the authors promise to add more cases as they find them! The 9 C's of Social Media User Types — Which Ones Are You?CIPRSegmentation comes to social media. In this interesting analysis and infographic, The 9 C's of Social Media User Types — Which Ones Are You?, CIPR identifies different types of social media users. At CyberAlert we're commercialists, collaborators and crowd-members. You? (The largest C group is "currently inactive" at 39%.) 30 Social Media Marketing Tips and TacticsOneFortyIt's a list, for sure, but 30 Social Media Marketing Tips and Tactics, organized by social media, does in fact include darn good methodologies. Sometimes doing many little things right opens the path to success. Google's New Search Features: Everything You Need to KnowHuffington PostMost changes Google makes in search algorithms and features have little effect on web site design. Google's New Search Features: Everything You Need to Know highlights changes including image search and voice search that can have major implications for web site design and search engine optimization. Three Time-Saving Techniques That Can Ruin Your CareerBNETBe warned: The Three Time-Saving Techniques That Can Ruin Your Career include texting. 
PR Meetings, Seminars, White PapersWebinar — How PR Can Provide Crisis Leadership in the Digital Age: A Renowned Strategist Shares His Secrets, sponsored by Bulldog Reporter, will be held on July 13 at 1pm ET. Cost to register is $299. Webinar — Non-Profit Social Media Marketing & PR: Advanced Practices Workshop Webinar, sponsored by Bulldog Reporter, will be held on July 22 from 1pm - 5pm ET. Cost to register is $495. Meeting — Social Media Marketing Workshop, with Eric Schwartzman, will be held June 30 - July 1, in Los Angeles, CA. The cost to attend is $995. Meeting — Search Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16. Meeting — Employee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, WA. The cost to attend is $945 for members and $1,195 for non-members. Meeting — North American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, PA. The cost to attend is $995, if you register before July 1. Meeting — Third Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members. Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190. Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. 
PR & Marketing Job Openings
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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