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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
June 2011: Issue 5

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Stuck at the Airport Overnight
  PR Could Use a Man Like David Ogilvy
  The Changing Role of PR Newswires
  40 Ways to Take Your Agency's Blog to the Next Level
  Making the Case for Infographics in PR
  Paid, Earned and Owned: Revisited
  Social Media Now Directly Influences Search Ranking
  6 Reasons Social Media Sucks, But You Need to Use It Anyway
  Are Social Media the Villain in the Spiderman Saga?
  194 Social Media Case Studies (and 23 Tactics) from 2011
  Is Your Business Antisocial?
  4 Ways to Stomp Out a Social Media Wildfire
  Tips for Handling Hecklers: "Get the Hell Off the Stage"
  The Perfect 7-Step Plan to Boost Daily Productivity
  10 Big Brand Lessons at the Corporate Social Media Summit
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Stuck at the Airport Overnight

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What would you do if you were Stuck at the Airport Overnight? This video documents the hijinks of three videographers. (One was operating the camera.) They certainly enjoyed themselves more than most people would, but now we'll all know how to make it a fun night instead of grumping.

PR Could Use a Man Like David Ogilvy

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David Ogilvy, the consummate adman, had a set of guiding principles that he often expressed as aphorisms. In PR Could Use a Man like David Ogilvy, Repman Steve Cody of PR Agency Peppercom resurfaces some of Mr. Ogilvy's best-known advertising aphorisms — and shows how they apply to public relations as well.

Now a detour and a story. In 1971, David Ogilvy published a full-page ad in the New York Times entitled "How to Create Advertising that Sells". Bill Comcowich, CEO of CyberAlert, framed the ad and posted it on the wall of his office in New York City. Ten or so years later the framed ad was lost. Bill called Ogilvy & Mather to ask if it would be possible to get a reprint. His call was transferred directly to David Ogilvy who was surprisingly flattered by the request — and said he would take care of it. A reproduction of the ad arrived by messenger to Bill's office within 20 minutes. The framed ad still hangs in Bill's office. It's still worth reading.

The Changing Role of PR Newswires

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When an article starts by reporting the results of a survey indicating that only 1.4 percent of the surveyed 2400 journalists prefer to receive press releases via commercial newswires, while 90 percent said they'd like to receive news by email, you'd expect that The Changing Role of PR Newswires would pronounce doom for newswires. Not so.

The newswires have converted themselves from "press release services" aimed at journalists to "news release services" targeted to consumers and buyers. The best of the newswires such as Business Wire still go to journalists but also create great visibility with near-automatic publishing of news releases on high-traffic web sites of major news sources and Web portals (think Yahoo!) without ever being seen or edited by a journalist. Newswires also distribute to bloggers and news aggregation services. Today, most any corporate release can benefit greatly from newswire distribution (which now also enhances search engine optimization).

40 Ways to Take Your Agency's Blog to the Next Level

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Most agency blogs have no focus, no target, no purpose and therefore no traffic. 40 Ways to Take Your Agency's Blog to the Next Level shows how to get some value from the effort of creating and maintaining an agency (or corporate) blog. Linchpin: #3. Consistently deliver original content.

Making the Case for Infographics in PR

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Infographics have emerged as a go-to communications tool — a way to condense and visualize information. They are also superb link bait. Making a Case for Infographics in PR (which has historically relied on words, not visuals to communicate) shows examples of successful design and implementation of infographics. Question: when did charts become infographics? They are different, right? On the flip side, remember infographics are intended to condense information and simplify its presentation — not create an infinite scroll.

Paid, Earned and Owned: Revisited

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Forrester developed the concept and an organization chart for Owned vs. Paid vs. Earned media — a very useful insight indeed. Paul Himler revisits the original Paid, Earned and Owned with an updated chart containing additional insights.

Social Media Now Directly Influences Search Ranking

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This is huge! According to a SEOMoz article, Google's search results are now being adjusted on a per-person basis depending on the searcher's social connections. Christopher Penn explains why that's important in Social Media Now Directly Influences Search Ranking. (Somehow "social media" have become singular in the grammar vernacular.) In other words, social sharing influence affects search rank. So, start expanding that network and make sure you are connected to your customers.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

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There's more skepticism here on social media including links to four additional articles challenging the value of social media — in the end 6 Reasons Social Media Sucks, But You Need to Use It Anyway leans toward the positive side. (Sidelight: note the use of singular verb in headline.)

Are Social Media the Villain in the Spiderman Saga?

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The creator of the Broadway show Spiderman blames her dismissal on a horde of philistines who wrote negative reviews and comments in social media — but the Wall Street Journal dismisses her harrumph in Are Social Media the Villain in the Spiderman Saga?, providing an even-handed analysis of the effect of social media criticism. (BTW: notice the use of the plural verb in the headline!)

194 Social Media Case Studies (and 23 Tactics) from 2011

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194 Social Media Case Studies (and 23 Tactics) from 2011 is a well-chosen compilation of 14 articles during the past few months containing social media case studies, mostly from major brand names, combined with a list of the most popular activities and tactics.

Is Your Business Antisocial?

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It may seem an impertinent question but Is Your Business Antisocial? raises important points about how businesses act within different cultures including social media cultures. It also includes examples of corporate antisocial behavior, mostly unintended.

4 Ways to Stomp Out a Social Media Wildfire

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Here's an interesting premise. What if a viral campaign within social media becomes an epidemic? What if someone exploits a loophole in your campaign? 4 Ways to Stomp Out a Social Media Wildfire examines how to deal with a viral social media campaign gone bad.

Tips for Handling Hecklers: Get the Hell Off the Stage

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Barbara Laskin, a public speaking coach, uses the Anthony Weiner resignation news conference to offer Tips for Handling Hecklers. Here it is in a nutshell. "When being heckled, say what you have to say, say it clearly and concisely, say it as if you mean it—and get the hell off the stage."

The Perfect 7-Step Plan to Boost Daily Productivity

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How do you make sure you get the real stuff done instead of messing around with email all day? The Perfect 7-Step Plan to Boost Daily Productivity answers that question with some very helpful approaches. We're sure glad it isn't a 12-step plan, though, and what's with "Get Up Early" as the first tip?

10 Big Brand Lessons at the Corporate Social Media Summit

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The Corporate Social Media Summit is a big gathering of some of the best minds in social media in big corporations. 10 Big Brand Lessons condenses the key insights of 10 panelists at the meeting representing American Express, Kodak, Best Buy, Samsung and Southwest Airlines. The lessons cover a wide range of both concepts and tactics.


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PR Meetings, Seminars, White Papers

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WebinarHow PR Can Provide Crisis Leadership in the Digital Age: A Renowned Strategist Shares His Secrets, sponsored by Bulldog Reporter, will be held on July 13 at 1pm ET. Cost to register is $299.

WebinarNon-Profit Social Media Marketing & PR: Advanced Practices Workshop Webinar, sponsored by Bulldog Reporter, will be held on July 22 from 1pm - 5pm ET. Cost to register is $495.

MeetingSocial Media Marketing Workshop, with Eric Schwartzman, will be held June 30 - July 1, in Los Angeles, Ca. The cost to attend is $995.

MeetingSearch Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $995, if you register before July 1.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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