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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News: June 2010
Best PR Articles
Also… New PR Job Openings - PR Meetings
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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Online Media Tracking Methodology for Social Media
  195 Social Media Measurement Tools & Technologies
  13 Truths About Social Media Measurement
  Social Media Guidelines
  The Fine Art of Video PR
  BP PR Gaffs
  50 Coolest Niche Search Engines You Never Knew Existed
  How a 3-Month Old Webstie Received 958,373 Visits from Google
  60 Humorous Print Advertisements to Tickle Your Bones
  When is the Best Time to Tweet?
  Develop a Plan to Deal with Complaining Tweets, Posts
  New York Times Bans the Word "Tweet"
  Internet Trends 2010 by Morgan Stanley Research
  8 Social Media Hits … and Misses
  Hyperlinks in Press Releases
  The Ugly Truth about Facebook for Business
  How to Build a Great Company Facebook Page
  Social Media Clutter: Will Consumers Tune Out?
  How to Get the Media to Cover Your Business
  Best Practices for Corporate Twittering
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Online Media Tracking Methodology for Social Media

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While many gurus have a narrow focus on measurement approaches for social media, Harry Gold provides a succinct overview of the measurement methodologies in Online Media Tracking Methodology for Social Media in ClickZ. His organization of the different data to be measured provides a valuable framework for measurement of social media.

195 Social Media Measurement Tools & Technologies

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The Sales Rescue Team has compiled a list of 195 Social Media Measurement Tools and Technologies. It's an extraordinarily comprehensive list to start a search for social media monitoring and measurement services. The companies are listed in alphabetical order, but you could start with CyberAlert (www.cyberalert.com). … just half kidding.

13 Truths About Social Media Measurement

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In Brass Tack Thinking, Amber Naslund presents 13 Truths About Social Media Measurement. It provides a good handle on ways to approach measurement and analysis of ROI, corporate and brand reputation in social media.

Social Media Guidelines

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If your company has a social media initiative, you need social media guidelines. Social Media Academy has assembled the written Social Media Guidelines from many major companies. It's a treasure trove of strategies, guidelines, principles and policies. How to Write a Social Media Policy by Tiffany Black in Inc. magazine includes some of the major topics to consider when creating a social media policy.

The Fine Art of Video PR

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Viewing videos on the Internet is bigger than blogging and social networking. More than 70% of U.S. Internet users view online video clips each month. In The Fine Art of Video PR in iMedia Connection, Jacques Hart reviews the opportunities for PR videos. He also suggests the approaches and techniques to produce an engaging and successful online video. He also provides tips on promoting online videos.

BP PR Gaffs

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Doug Elmets, a former PR head of Arco, the oil company, suggests in the Sacramento Bee How BP can put a cap on their PR Gaffs. Before you read what this journalist suggests, consider what advice you would give BP on handling the Gulf of Mexico oil spill.

50 Coolest Niche Search Engines You Never Knew Existed

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While Google is a fantastic search tool for general searches, specialty search engines often produce better results than Google in specialty niche searches. 50 Coolest Niche Search Engines from The Engineering a Better World Blog offers a good cross-section of search tools when you need specialized search results. Our favorites: PubMed from the National Library of Medicine for medical searches, USa.gov to search deeply into government sites, and Blinx for searching online video sources.

How a 3-Month Old Webstie Received 958,373 Visits from Google

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If you're trying to increase visits to your corporate website or ever expect to have such an assignment, How a 3-Month Old Webstie Received 958,373 Visits from Google, written by Glen, of ViperChill is must reading. It includes multiple legitimate ways to build rankings and website traffic.

60 Humorous Print Advertisements to Tickle Your Bones

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While the print advertisements from well-known companies in 60 Humorous Print Advertisements to Tickle Your Bones, selected by Terrance of OneXtraPixel, are chosen to make you smile, laugh or register shock, they also serve as superb idea-generators to help PR and marketing professionals develop more interesting visuals to illustrate public relations and marketing campaigns.

When is the Best Time to Tweet?

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Want maximum exposure for your Twitter tweets? According to When is the Best Time to Tweet in Marketing Vox, you should tweet from noon to 1:00 pm Eastern time. Among many worthwhile tips, it also suggests that your best and most important tweets should be sent out four times at intervals of 8 to 12 hours.

Develop a Plan to Deal with Complaining Tweets, Posts

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Small businesses are often the target of online criticism. USA Today writer Steve Strauss offers a basic plan on how small businesses can deal with online complaints. A New York Times article by Dan Frosch headlined Venting Online, Consumers Can Find Themselves in Court looks at the other side of the issue: how people who post critical online posts are being sued by small business owners. Eventually small businesses will learn what big business already knows: threatening to sue —or any type of threatening — inevitably backfires resulting in major damage to corporate reputation. Basic tenet: lawsuits or other types of threatening are absolutely the last resort in dealing with intellectual property issues or posted complaints. Case in Point: AT&T as described in Customers Gone Wild: How Not to React to Online Complaints, an article in Marketing Vox.


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New York Times Bans the Word "Tweet"

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The New York Times has long had an in-house publication for writers that focuses on writing standards and style. In its article New York Times Bans the Word "Tweet", The Awl recently reprinted an internal memo in which Phil Corbett, the latest standards editor at the Times, asked writers to abstain from the invented past-tense and other weird iterations of the magical noun-verb "Tweet." His case isn't terrible, actually. You can read the article and decide for yourself — but the more important insight is Corbett's emphasis on the use of "standard English", an admonition that PR professionals need to take seriously by avoiding use of industry or company jargon in press releases.

Internet Trends 2010 by Morgan Stanley Research

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It's a bit heavy, it's intended primarily for investors, and it's a slide deck. Nonetheless, Internet Trends 2010 by Mary Meeker of Morgan Stanley Research is among the most influential analyst reports on Wall Street and offers important insights into where the Internet is headed and how it will affect corporations and other organizations.

8 Social Media Hits … and Misses

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Case studies are a proven learning tool. These brief retailing case studies of 8 Social Media Hits…and Misses by eM+C from a presentation by David Griner and Dan Shust offer insight into the creative approaches, strategies and tactics that produce success in social media.

Hyperlinks in Press Releases

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Links in press releases can amplify your message, help increase your search engine optimization, and drive traffic to your website or other relevant sites. According to the Business Wire blog, 85% of PR professionals say they put hyperlinks in press releases. Business Wire's statistics beg to differ. Research of the Business Wire file of approximately 1,000 press releases each work day indicates that only 13.5% of press release issuers use hyperlinks in their press releases.

The Ugly Truth about Facebook for Business

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The backlash against social media is just beginning. In The Ugly Truth about Facebook for Business in AllBusiness.com, a D&B publication, Tom Stein looks at businesses that have put untolled hours and effort into social media with little if any return on their investment. As a result, many are curtailing or closing down their social media efforts.

How to Build a Great Company Facebook Page

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In the Wall Street Journal blog, a panel of experts from India discuss How to Build a Great Company Facebook Page. The keys are building a positioning strategy and implementing an execution plan. In Part 1 here, the experts suggest key questions to ask in order to build a social media strategy. The implentation plan will be discussed in a future blog posting.

Social Media Clutter: Will Consumers Tune Out?

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How many "friends" can you keep up with? How many social media services can you maintain? How long until you get lost in a cacophony of noise? In Social Media Clutter: Will Consumers Tune Out?, Robin Neifield in ClickZ tackles the emerging issue of social media clutter. It's an issue PR professionals should consider.

How to Get the Media to Cover Your Business

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Written mostly for the small business owner, How to Get the Media to Cover Your Business in Open Forum, an American Express publication, provides a superb primer on the basics of media relations — one that might benefit even some seasoned PR professionals.

Best Practices for Corporate Twittering

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In Social Media Today, a terrific blog with consistently good articles, Tom Humbarger outlines Best Practices for Corporate Twittering. Twitter is a great way for small and medium businesses to reinforce their brand, share news and important information, gather feedback, advertise and most importantly, start a dialogue with customers and prospects, says Tom. But, as with most marketing programs, you have to "do it right" and follow "best practices" to be successful.


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PR Meetings, Seminars, White Papers

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Social Media for Financial Communicators, sponsored by Ragan Communications, will be held from June 16 through 18 at NASDAQ. The cost of this seminar is $945 for members and $1,195 for non-members.

The Best in Buzz: A Review of Social Media and Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns, sponsored by PRSA, will begin on June 17 at 3pm Eastern time. The cost of this teleseminar is $150 for members and $250 for non-members.

Content Copyright Compliance, a teleseminar sponsored by PRSA, will begin on June 22 at 3pm Eastern time and last for one hour. The cost of this teleseminar is $50 for members and $75 for non-members.

Media Relations Summit 2010, sponsored by Bulldog Reporter, will be held on June 28 and 29 in New York City.

Integrating Web Analytics Into The Organization: Getting from "What Happened?" to "Why?", a webcast sponsored by Unica and SMN, will be available on June 29 at 1 pm Eastern time.

Facebook for PR, a PR Daily webinar from Ragan Communications, will be broadcast on June 30 starting at 3pm Eastern time. The cost for this webinar is $99.

The AAPC 2010 Strategic Outlook Conference will be held at Fordham University in New York City on June 30 from 8:30 am to 5:30 pm.

Beyond Social Media Tactics: How to Create an Advanced Social Media Strategy in Seven Steps, a new webinar sponsored by Bulldog Reporter, will be available on July 1 at 1 pm Eastern time. The cost is $299.

Public Relations & Communications Summit, sponsored by Coyne Public Relations and Fleishman Hillard, will be held on July 26 and 27, at the Pfzier World Headquarters in New York City. If you register before June 11 the cost is $1,795.

Build Your Bottom Line with Data-Driven Public Relations, sponsored by PRSA, will be held on August 20 in Boston, MA, starting at 9 am. The cost for this seminar is $545 for members and $645 for non-members.

PR Boot Camp, sponsored by PRSA, will be September 20 and 21, at the AMA Management Center in Atlanta, Ga. The cost for members is $745, for non-members $845.

Social Media Boot Camp, sponsored by Ragan, will be held September 24 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $745.

The Second Annual Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held September 27 through 29, in Jacksonville, FL. The cost for members is $945, for non-members $1,195.

PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members.




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PR & Marketing Job Openings


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service
Viral Video for PR: Guidelines for Success
Guide to Handling a Blog Crisis
Corporate Blogging: Lessons, Opportunities & Pitfalls
The Biggest Mistakes in Crisis Communications
Press Releases to Drive Web Site Traffic


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