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Media Monitoring Newsletter Archives

Why Influencer Marketing Is Faltering and How PR Can Save It

June 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Why Influencer Marketing Is Faltering and How PR Can Save It
As influencer marketing has become increasing pervasive, it has become less effective. Some say influencer marketing is dead or has become a joke. PR can take the lead to revitalize the strategy though influencer marketing campaigns that replicate earned media strategies. Read More »
Time to Upgrade Content Marketing Measurement
Image credit: Connie Ma
Measuring the impact of content marketing is one of the best practices that sophisticated marketers follow, researchers conclude. As companies increase their content marketing efforts and strategies mature, the next step is to improve measurement of content marketing across all levels of the sales funnel. Read More »
Is Return on Investment (ROI) the Best Metric to Measure PR Success?
Return on investment (ROI) has lately become the metric above all metrics to demonstrate success for PR. However, it's not always possible to calculate a valid ROI for PR. More importantly, ROI is not necessarily the most suitable metric to measure PR. Other metrics can often better reveal impact and value of specific PR and marketing activities on corporate success. Read More »
How to Measure the Value of Press Releases in 2016
Writing and distributing news releases remains one of the most important functions of PR, though distribution methods have changed. Demonstrating the value of news releases can improve PR's standing in the organization. Fortunately, media monitoring and measurement services make that easier than ever. Read More »
Study: Most People Share Articles They Dont Read
Six out of 10 people share links on social media without actually reading the articles, new research shows. The extent of that careless promotion holds important implications for PR and marketing. Read More »
How PR Can Attempt to Correct Journalists Mistakes
Sooner or later, a reporter will make a mistake when writing about your organization. When publications commit errors or omit important viewpoints it is incumbent on PR to act. It's a delicate but necessary job. Read More »
Most Viewed from Previous Issues
Untapped Benefits of Media Monitoring for Competitive Intelligence
Competitive intelligence is among the most valuable kinds of data for business decision-making. News and social media monitoring is effective and efficient in gathering information about competitors' marketing strategies and business plans. Read More »
Protect Your Brand against Social Media Fraud
Image credit: Connie Ma
Social media suffers from a global epidemic of fraudulent accounts that serve as outlets to attack corporations and other organizations. PR teams must lead in protecting their companies with comprehensive and timely media monitoring and by working closely with the organization's security experts. Read More »
Other Articles to Help You
Fast Company
Harvard Business Review
The Wall Street Journal
O'Dwyer's
The Los Angeles Times
Harvard Business Review
Houston Chronicle
Conferences and Webinars
Webinar: Using Video to Generate, Score, and Convert More Leads, June 29 at 1 p.m. Eastern time. Presented by Marketo. Free.
Webinar: Training for Media Trainers, July 12 from 3 to 4 p.m. Eastern time. Sponsored by PRSA. Free for members.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Relations Associate - New York-Presbyterian/Columbia University Medical Center
Content Strategist - University of South Carolina
Public Relations Coordinator - University of Minnesota
Communications Manager - Foundation for Tacoma Students
Communications Manager - National Parks Conservation Association
Communications Director - Independent Electrical Contractors
Director of Communications & Media Relations - Massachusetts Medical Society
Marketing Positions
Marketing Manager - HydroWorx
Marketing Manager - Ohio State University
Social Media Specialist - California State University Office of the Chancellor
Marketing Manager - NASCAR Foundation
Marketing Manager - CREAM (Cookies Rule Everything Around Me)
Marketing & Communications Manager - Town of Buckeye, AZ
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Quote of the Week
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"You're mad, bonkers, off your head! But I'll tell you a secret: all the best people are."
Alice in Wonderland
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Quote of the Week
Factoids of the Week
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38% of marketers are extremely or very effective at measuring content marketing's impact on the top of the sales funnel. (Curata)Tweet this!
69% of people don't read articles they share on social media. (Columbia University)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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