This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
Monitoring Library
Media Monitoring News Archives
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Media Monitoring News: July 2010 Best PR Articles + PR Job Openings & Meetings 
Social Media Success: Mindset vs toolsIn MyCustomer.com, Professor Moira Clark and Andrew Bryan in Social Media Success: Mindset vs. Tools highlight the transformation companies must make to gain competitive advantage from social media. Success in social media will not emerge merely from applying social networking tools and collaborative technologies, but from adopting a completely different mindset. This mindset is characterised by greater trust in the customer and willingness to cede control of communications to the customer. Lena West's 12-point social-media road mapThis Lena West's 12-point social-media road map that appears in SmartBrief on Social Media by Mary Ellen Slayter offers the key questions to ask in developing a social media policy. Although intended for small women business owners, the questions are appropriate for all organizations embarking on a social media initiative. How To Develop a Social Media Strategy: A Roadmap for IntegrationIn How To Develop a Social Media Strategy: A Roadmap for Integration, Shannon Paul in the Very Official Blog adds 28 more questions to ask and topics to cover when developing a social media strategy and program. The article covers the crucial topic of integrating social media with on-going marketing and PR programs. Eloqua's Social Media PlaybookIf you want to avoid the hard work of asking the right questions and developing a social media policy, then just steal Eloqua's Social Media Playbook. It offers at no cost it's 42-page how-to guide to social media. It contains just about everything you need to know about developing policies and approaches for Twitter, Facebook, LinkedIn, YouTube, Wikipedia, Delicious, Flickr, Google Buzz, Foursquare, Gowalla and blogs. They don't even ask for your e-mail address or any other contact information. Top Five Social Media Marketing MistakesMike Proulx in Bloomberg Businessweek expounds on the Top Five Social Media Marketing Mistakes including 1) Not (or Barely) Monitoring 2) "Down-sourcing" to Interns or Junior Staff 3) Fast Beats Perfect 4) Faking It and 5) Having an "Off" Switch. The explanation of each 'mistake' is worth reading. 100 Useful Social Media Learnings from 2010…So FarIn a 5-part series still in progress, Adam Vincenzini of The Comms Corner offers up 100 useful social media learnings from 2010…so far…(part 3 of 5 — productivity and content). In Part 1, he concentrates on Twitter and location based services such as FourSquare. Part 2 focuses on blogs. In all, a worthwhile set of tips and tactics. 21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTownLocation based social networks are the current darling of social media. Foursquare is leading the way, but Gowalla, Whrrl, and MyTown are getting a lot of attention. Businesses, large and small, are experimenting. Jason Keath in SocialFresh.com analyzes 21 Unique Location Examples. These case studies provides a good sense of the possibilities in location-based social networks. 10 Foursquare Secrets Worth Making 'Public'Always on top of the hottest trends, Adam Vincenzini chimes in with 10 foursquare secrets worth making 'public', offering insights on how to enhance your FourSquare experience. Measuring Your Social MarketingIn his new book, Social Media Metrics, Jim Sterne explains the right way to measure success. In this interview with CRM Magazine entitled Measuring Your Social Marketing, Sterne hits the high points of the measurement approach. The article references David Berkowitz's 100 Ways to Measure Social Media in MediaPost. The Nov. 2009 article remains the most comprehensive list of measurement approaches and includes comments with additional insights. Measuring Social Media's Contribution to the Bottom LineHow much can social media improve website traffic, lead generation and sales? And how can you improve those results? According to Marketing Sherpa in Measuring Social Media's Contribution to the Bottom Line the answers can be found in careful measurement of social media's contribution to your marketing goals. The article looks at 5 tactics that can help you uncover which online social interactions drive business results. Twitter 101: Seven Tips for Effective MarketingIn the always-useful Marketing Profs, Robert Gourley offers basic principles of corporate tweeting in Twitter 101: Seven Tips for Effective Marketing. Why Traditional PR Should be Part of Your SEO StrategyWorking to get higher ranks for your web site in search engines, commonly known as Search Engine Optimization? Search Engine Journal focuses on the value of web links from press releases in Why Traditional PR Should be Part of Your SEO Strategy. The links in high ranked online publications can greatly improve search engine optimization. Especially useful are links created when major publications such as Forbes and MarketWatch automatically republish news releases from Business Wire or other major news release services. Lessons in PR from the Soviet UnionThe Christian Science Monitor in Lessons in PR from the Soviet Union examines the PR methods of the effective and successful Soviet propaganda machine. The key operative was Mikhail Suslov who developed the Suslov Maneuver: facing the possibility of being accused of an atrocity, or facing any form of an ideological attack, one should immediately accuse the opponent of precisely that atrocity or ideological failure. So, evidently, Karl Rove didn't invent that tactic.
PR Meetings, Seminars, White PapersFacebook for PR, a PR Daily webinar from Ragan Communications, will be broadcast on June 30 starting at 3pm Eastern time. The cost for this webinar is $99. The AAPC 2010 Strategic Outlook Conference will be held at Fordham University in New York City on June 30 from 8:30 am to 5:30 pm. Beyond Social Media Tactics: How to Create an Advanced Social Media Strategy in Seven Steps, a new webinar sponsored by Bulldog Reporter, will be available on July 1 at 1 pm Eastern time. The cost is $299. PRSA-NY's Amazing New York Race will be held on July 15 from 4pm to 8:30 pm. The cost for the Race and the Happy Hour is $25 members and $45 for non-members. Smartphone apps for communicators, sponsored by Ragan and featuring Shel Holtz, a webinar which will begin at 2pm Eastern on July 22. The cost for the webinar is $99 and it will last for an hour and a half. Public Relations & Communications Summit, sponsored by Coyne Public Relations and Fleishman Hillard, will be held on July 26 and 27, at the Pfzier World Headquarters in New York City. If you register before June 11 the cost is $1,795. How to create a winning social media initiative for your hospital, a webinar sponsored by Ragan Communications and featuring Lisa Broida Baily of Fox Chase Cancer Center, will be held on July 29 from 2 pm to 3:15 pm Central time. The cost of the webinar is $99. Build Your Bottom Line with Data-Driven Public Relations, sponsored by PRSA, will be held on August 20 in Boston, MA, starting at 9 am. The cost for this seminar is $545 for members and $645 for non-members. PR Boot Camp, sponsored by PRSA, will be September 20 and 21, at the AMA Management Center in Atlanta, GA. The cost for members is $745, for non-members $845. Social Media Boot Camp, sponsored by Ragan, will be held September 24 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $645 and $745 for non-members. The Second Annual Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held September 27 through 29, in Jacksonville, FL. The cost for members is $945, for non-members $1,195. PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members. Social Media Boot Camp, sponsored by Ragan and hosted by SAS, will be held October 6, in Cary, North Carolina. The cost for the day is $645 and $745 for non-members.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service Viral Video for PR: Guidelines for Success Guide to Handling a Blog Crisis Corporate Blogging: Lessons, Opportunities & Pitfalls The Biggest Mistakes in Crisis Communications Press Releases to Drive Web Site Traffic
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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