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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
July 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Your Web Metrics: Super Lame or Super Awesome?
  12 Most Obvious Signs You're Addicted to Social Media
  How to Choose a PR Agency
  Specialist vs. Full Service PR Agencies
  Why Do People Follow Brands?
  The Ultimate 8-Point Checklist for Remarkable Content
  8 Brands That Were Forced to Apologize
  How Oracle Uses Storytelling to Sell More
  The Secret World of Amazon Reviewers
  14 PR Tips for Successful Facebook Campaign
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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The Ideal Media Monitoring Solution for Multinational Corporations and Agencies
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Your Web Metrics: Super Lame or Super Awesome?

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"Super Lame" are the the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site; the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent; and the metrics in social media campaigns like Number of Followers (or Likes), Video Views, or # of Press Reports. To find out about the Super Awesome Metrics, you'll have to read Your Web Metrics: Super Lame or Super Awesome? Hint: Super Awesome Metrics are relevant to the corporate bottom line.

12 Most Obvious Signs You're Addicted to Social Media

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If you exhibit the 12 Most Obvious Signs You're Addicted to Social Media, you need to get a different life … or a job.

How to Choose a PR Agency

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As with most all Open Forum articles, How to Choose a PR Agency offers sensible advice for small businesses. First requisite: know pretty much what you want and need.

Specialist vs. Full Service PR Agencies

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This is an article which could start a PR food fight. Where you stand on Specialist vs. Full Service PR Agencies probably depends on which side of the fence you sit.

Why Do People Follow Brands? [Infographic]

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Yes, really, Why do People Follow Brands on Facebook, Twitter and other social media. The Infographic offers some guidance to brands on what services and activities generate interest among consumers.

The Ultimate 8-Point Checklist for Remarkable Content

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You've got a "hot story" if your article passes The Ultimate 8-Point Checklist for Remarkable Content. Written primarily as guidance for social media publishing, it's actually a good guide as well for most any promotional or public relations content. For more on this subject, also check out Edelman's 7 Rules of Public Engagement, published in PRSA's PR Tactics. If you want more, try How to Generate Social Content that Gets Clicked.

8 Brands That Were Forced to Apologize

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Reviewing what others brands have done when the proverbial whatchamacallit hit the fan is maybe the best way to prepare for your company's day in the limelight. To examine case studies, 8 Brands That Were Forced to Apologize uses a provocative three-part organizational structure: the sin, the penance, and the aftermath. Pay particular attention to when and how the companies say "sorry".

How Oracle Uses Storytelling to Sell More

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Storytelling is becoming the "technique du jour" for marketing and public relations. Basically, the principle can be stated succinctly as: don't just inform; tell a story. How Oracle Uses Storytelling to Sell More is an interview with John Burke, Group VP of Global Sales Support and New Product Introductions for Oracle who is recent a convert to "the true effects of a good story."

The Secret World of Amazon Reviewers

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Well, it seems that folks who write reviews for Amazon may get payola from corporate PR practitioners, according to The Secret World of Amazon Reviewers, a study in an obscure university publication that unleashed outrage from the opinionated John Dvorek in a PC Magazine article entitled Are Amazon Reviews Corrupt? Mainstream journalists would never accept a lunch, cocktail, trinket or review copy from a corporate PR department. And, they would never even think of accepting air transportation to a corporate event or to get free use of a car to test and review. Only Amazon reviewers can be corrupted, not true journalists, it seems.

14 PR Tips for Successful Facebook Campaign

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There is now enough history of promotional campaigns on Facebook to know the "protocol" for success. It won't help with promotional strategy or design, but 14 PR Tips for Successful Facebook Campaigns reveals some of the Facebook-specific tactics that seem to work — at least for the time being.


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PR Meetings, Seminars, White Papers

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WebinarHow PR Can Provide Crisis Leadership in the Digital Age: A Renowned Strategist Shares His Secrets, sponsored by Bulldog Reporter, will be held on July 13 at 1pm ET. Cost to register is $299.

WebinarNon-Profit Social Media Marketing & PR: Advanced Practices Workshop Webinar, sponsored by Bulldog Reporter, will be held on July 22 from 1pm - 5pm ET. Cost to register is $495.

MeetingSearch Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $995, if you register before July 1.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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