This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News July 2011: Issue 3 Best PR Articles + PR Job Openings & Meetings 
Google + — All You Need to Know (at Least for Now)Mashable / Web Pro News / iMedia Connection / Marketing ProfessorGoogle + has hit big with 10 million users in a couple of weeks. The original Google+ release was not intended for brands, but many signed up and were summarily deleted by Google. Now, Google is running a pilot for selected brands and companies. Sorry, it's already too late to sign up. But, here are the key articles on Google +. First look at Mashable's comprehensive Google+: The Complete Guide. Then, take a look at iMedia Connection's article on 10 Potential Brand Benefits of Google+. Web Pro News succinctly captures much of what you need to know in 39 Things You Should Know About Google+. In a well-organized "how to" piece, Marketing Professor goes one better with 40 Google Plus Tips for Newbies. With app developers hard at work even before Google+ was announced, Mashable recommends 5 Chrome Extensions that Improve Google+. You're Using the Wrong Social Media MetricsClick ZMeasuring social media is in its early innings and most everyone agrees there is no gold standard approach quite yet. John Lovett opines in You're Using the Wrong Social Media Metrics that most of today's metrics are "digital trivia" with little value. Effective social metrics must be outcome based and report on the true value of social media to the business, he maintains. Definitive Guide to Marketing Metrics & AnalyticsMarketoWe don't normally recommend self-serving white papers, but Definitive Guide to Marketing Metrics & Analytics is chock full of worthwhile information and approaches. You need to register to get it. But, you do know how to avoid giving your corporate e-mail address, right? Answer: Create a Hotmail or Yahoo! Mail address and profile for the specific purpose of registering for white papers without giving away all your corporate information. How to Make Measurement FunBeth KanterBeth Kanter jokes that asking How to Make Measurement Fun is a bit like asking how to make going to the dentist fun — or funerals. Nonetheless, the article manages to suggest approaches that take some of the pain out of measurement and also produce better reports. Do You Know What Social Media Marketing Really Costs?Click ZProponents of social media marketing have probably never toted up the costs — but Heidi Cohen does in detailed line item fashion in Do You Know What Social Media Marketing Really Costs?. Just count the costs: near 30 line items. At the very least, the article offers a realistic view of actual costs and a pretty good budgeting template. Six Reasons Every Brand Should BlogHuffington PostWith the rise of Twitter and Facebook, many companies and brands are reluctant to blog. But the evidence is overwhelming that corporate and brand blogs can be effective marketing tools with extensive reach and impact. Six Reasons Every Brand Should Blog makes a strong case in favor of blogs to build brand identity, improve search engine optimization, generate sales reasons and control the conversation, especially for crisis communications. 41 Ideas for Posts for Your Company BlogRagan's PR DailyIt's not easy coming up with consistently good and worthwhile blog content. 41 Ideas for Posts for Your Company Blog by Janet Aronica, will help you generate worthwhile ideas. Keep it handy for the parched times. 21 Buzz Words and Phrases That We Can Live WithoutCommPro.BizAgreed: every last one of the 21 Buzz Words and Phrases That We Can Live Without should be banished from the business lexicon. But couldn't someone have written a better headline? The PR Video PrimerMediaPost / Arketi Group / O'Dwyer's PR / iMedia ConnectionMost PR professionals are writers, not video producers. As a result, video is an underutilized PR tool. Yet video can often accomplish far more than words. 10 Reasons Why PR Professionals Should be Using Social Video provides solid suggestions on how social video — that is, video distributed through social media — can be added to the PR arsenal of most organizations. Add to those suggestions 4 Ways PR Professionals Can Use Video to Reach Target Audiences from Arketi Group. But, be careful of using video news releases (VNRs), once a staple of public relations. According to O'Dwyer's PR, the FCC Cites a Decline in VNRs resulting from enforcement actions. Now, YouTube is the hot channel for promotional videos. YouTube Etiquette for 2011 explains how to best employ online video for marketing and public relations. Video: 29 Ways to Stay CreativeAdverBlogThis video by TO-FU on 29 Ways to Stay Creative may be just the thing to get your creative juices flowing. Some interesting insights and approachs — and a superb use of animated video. Social Media Strategy in One SlideChristopher S. PennAs someone who tends to be comprehensive (lengthy? verbose?), I had to admire the attempt to compress Social Media Strategy in One Slide. More importantly, the one slide contains as much insight as many 30-minute PowerPoint presentations. Google Posts the Best Doodle in the WorldBeta NewsSometimes it can be a bit scary what companies know about you — and how they can deploy that information to target and individualize marketing programs. Take a look at Google Posts the Best Doodle in the World. The technology behind it isn't all that complicated, but does it freak you out just a little bit? 
PR Meetings, Seminars, White PapersF.R.E.E. Webinar — Advertising in 95 Characters or Less — PPC Tips & Tricks, sponsored by SES, will be held on July 26 starting at 1pm ET. F.R.E.E. Webinar — Facebook Marketing — Strategies for Turning "Likes" Into Loyalty, sponsored by eMarketer, will be held July 28 at 1pm ET. Meeting — Search Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16. Meeting — Employee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, WA. The cost to attend is $945 for members and $1,195 for non-members. Meeting — North American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, PA. The cost to attend is $995, if you register before July 1. Meeting — Third Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members. Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190. Meeting — How to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members. Meeting — Communications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295. Meeting — Corporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745. Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. Meeting — Best Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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