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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
July 2011: Issue 4

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Best of New Twitter Tools: 8 Quickie Reviews
  12½ Reasons PR Should Lead Social Media Efforts
  Top 10 Ways to Succeed in PR
  20 Questions to Ask to Find the Right Social Media Monitoring Tool
  #FU Washington
  25 Google+ Resources, Articles and Reviews to Help Get You Started
  How Public Companies Use Social Media Monitoring
  The Top 10 Sites for Social Media Marketing
  How SeatGeek Measures PR Success
  Trick Questions
  26 Incredibly Daring Ads That Were Made to Shock You
  The Top 15 DYAC Texts of All Time
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Best of New Twitter Tools: 8 Quickie Reviews

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From among the many new Twitter tools, Editor Janet Roberts culls out the Best of New Twitter Tools and includes eight Quickie Reviews.

12½ Reasons PR Should Lead Social Media Efforts

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Lots of departments are vying for control of social media including sales, advertising, customer service, HR and IT. Which is best equipped to lead the social media effort? According to Bliss PR, there are at least 12½ Reasons PR Should Lead Social Media Efforts. It's a good article to have handy when you get into the inevitable departmental power struggle.

Top 10 Ways to Succeed in PR

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Some are bromides your mother or mentor told you, but Top 10 Ways to Succeed in PR does provide some useful guidance and tactics to achieve success in media placement and other PR activities. #1 applies to all professions: Get Results.

20 Questions to Ask to Find the Right Social Media Monitoring Tool

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Social media monitoring tools, and there are dozens, differ in countless ways, the offerings are always changing, many (if not most) tools will not meet all of your needs, and often you don't know if you have made the right decision until it's a sunk cost. 20 Questions to Ask to Find the Right Social Media Monitoring Tool serves the important purpose of reducing the odds of making the wrong choice and making it harder for the vendors to obfuscate on features and capabilities. For more on the subject, take a look at How to Select a Social Media Monitoring Service on the CyberAlert blog.

#FU Washington

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Jeff Jarvis, who wrote the "Dell Hell" screed, took out after Washington this past weekend in a curse-filled Twitter rant. "Hey, Washington a__holes," he wrote, "it's our country, our economy, our money. Stop f___ing with it." After a few more, wine-enabled anti-Washington rants, he implored "Can we start a Twitter chant: F___K You, Washington. Pass it on." Another Tweeter crafted a hashtag #F___KyouWashington with the curse word spelled out completely. Now thousands are adding their own rants to the hashtag. Mine is: #F___KyouWashington. Your political Russian roulette just may kill the country. Let's recall them all. (Somehow we just didn't feel comfortable in spelling out the curse words in business communications —though others have.)

25 Google+ Resources, Articles and Reviews to Help Get You Started

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The last issue of Media Monitoring News featured a few of the better articles about the ultra-hot Google+. Panorama has assembled a more comprehensive list of 25 Google+ Resources, Articles and Reviews to Help Get You Started. At the moment, business accounts for Google+ are invitation only. One more article targeted specifically to public relations is How PR People Are Using Google+.

How Public Companies Use Social Media Monitoring

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Reputation management and customer service are not the only applications for social media monitoring. How Public Companies Use Social Media Monitoring identifies at least five valid other uses, some of which typically reside with the corporate communications function.

The Top 10 Sites for Social Media Marketing

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If you have any level of responsibility for social media in your organization, you need to know and follow The Top 10 Sites for Social Media Marketing to stay abreast of the rapidly evolving media.

How SeatGeek Measures PR Success

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As a data-obsessed company, the ticket-selling merchant SeatGeek was dismayed that public relations eluded their quantitative efforts. How SeatGeek Measures PR Success reviews the company's PR strategy and then analyzes its idiosyncratic method to decompose each PR mention into a series of objective criteria and create a formula to score each hit, thus enabling the company to set measurable PR goals and track progress on a weekly basis.

Trick Questions

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Liberal arts graduates beware! Put your analyst hat on and try to solve Trick Questions. The "educational" part is getting to understand how trick questions relate to developing an effective Web analytics strategy.

26 Incredibly Daring Ads That Were Made to Shock You

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"Shockvertising", pioneered by clothing retailer Benetton, is becoming more prevalent. Even more shockingly, it has become prevalent in not-for-profit or cause advertising. 26 Incredibly Daring Ads That Were Made to Shock You demonstrates the power of shocking visuals to attract attention — and just as often to repel, thereby backfiring. After the last ad in the series, there's a link to an equally interesting set of ads: 26 Shockingly Offensive Vintage Ads That Would Never Fly Today, because they depict racism and gender bias, and other politically incorrect positions. And, if you like those two slide shows, check out The 20 Most Hilarious and Clever Print Ads Ever. Love those heels!

The Top 15 DYAC Texts of All Time

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Just for fun take a look at The Top 15 Autocorrected Texts of All Time — unintended messages created by the autocorrect software that speeds up typing/correcting of text messages on cell phones. Warning: some messages are more than a bit risqué, but hilarious nonetheless. The fact that many are between parent and child makes them that much funnier. Lesson: review before sending.


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Try Our No-Risk F.r.e.e Trial
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PR Meetings, Seminars, White Papers

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F.R.E.E. WebinarFacebook Marketing — Strategies for Turning "Likes" Into Loyalty, sponsored by eMarketer, will be held July 28 at 1pm ET.

WorkshopHow-To Social Media for PR Boot Camp, sponsored by Ragan Communications, will be held August 12 in Chicago, IL. The cost to attend for members is $445 and the cost for non-members is $545.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13 - 15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $995, if you register before July 30.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26 - 27 in Boston OR October 24 - 25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at 599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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