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Media Monitoring Newsletter Archives

Measuring Mobile Marketing Requires Different Metrics

July 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Measuring Mobile Marketing Requires Different Metrics
While many marketers are dedicating substantial resources to embrace mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers. Successful mobile measurement requires a different mindset and different approaches to analytics, since desktop metrics may produce misleading results. Read More »
The Surprising Value of Social Media for Investor Relations
Citing lack of investor interest, investor relations teams have been slow to embrace social media. However, research shows that institutional investors do indeed gather information through social media. IR teams that communicate through social media and employ social media monitoring and measurement to gauge and improve their marketing efforts will gain a competitive advantage, experts say. Read More »
PRs Role in Managing the Brexit Crisis
Image credit: Mike Licht
As Brexit fears strike a range of industries, PR can help calm anxieties by relaying what Britain's departure from the European Union means to their organizations. Quickly and accurately communicating those facts is the best antidote to fear, which feeds on uncertainty and lack of information. Read More »
On Establishing C-Level Executives as Thought Leaders: The Role of PR and Corporate Communications
Establishing a corporate executive as a thought leader can produce exceptional returns to the organization. Sadly, many attempts are overly promotional and sometimes downright boring. Following these suggested guidelines to establish authority and credibility will almost certainly pay off over the long term in helping the organization reach its goals. Read More »
Facebook Live: A New Public Relations Opportunity
Image credit: Facebook
Facebook Live may offer a new and valuable media relations option for PR pros. Progressive PR pros are arranging client interviews and appearances with major media companies through Facebook Live. Early adopters say the live appearances can create authentic, real-time, personalized interactions and increase loyalty of audience members. Read More »
The Challenges of Realizing Benefits from Marketing Data
Marketers often struggle to gather useful data; to integrate and apply data also remains challenging. New data acquisition and analysis methods including social media monitoring and measurement can help marketers gather data that is more accessible and glean marketing insights that are more timely and valuable. Read More »
Is Virtual Reality Marketing Ready for Prime Time?
Virtually reality offers brands enormous benefits and is the new marketing frontier, proponents say. Even if they don't create 360 degree videos this year, perceptive marketers will keep a close eye on the progressing technology and on how innovative brands are implementing it for marketing and public relations. Read More »
Why People Share Facebook Content: New Research
New research analyzes why Facebook users share posts from others, a vital question for social media marketers. The answer varies among demographic groups. Read More »
Most Viewed from Previous Issues
Why Influencer Marketing Is Faltering and How PR Can Save It
As influencer marketing has become increasingly pervasive, it has become less effective. Some say influencer marketing is dead or has become a joke. PR can take the lead to revitalize the strategy though influencer marketing campaigns that replicate earned media strategies. Read More »
Time to Upgrade Content Marketing Measurement
Measuring the impact of content marketing is one of the best practices that sophisticated marketers follow, researchers conclude. As companies increase their content marketing efforts and strategies mature, the next step is to improve measurement of content marketing across all levels of the sales funnel. Read More »
Other Articles to Help You
Medium
ClickZ
MarketWatch
Harvard Business Review
The Wall Street Journal
Harvard Business Review
Medium
Small Biz Ahead
Fast Company
Conferences and Webinars
Webinar: Training for Media Trainers, July 12 from 3 to 4 p.m. Eastern time. Sponsored by PRSA. Free for members.
Webinar: Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience, July 12 at 1 p.m. Eastern. Sponsored by IBM Marketing Cloud. Free.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Webinar: Online Influencer and Stakeholder Mapping, July 26 at 3 p.m. Eastern. Sponsored by PRSA. Free for members.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Affairs Manager - Loyola University
Manager of Communications - Seasons Healthcare Management
Corporate Communications Manager - SolarWinds
Public Relations Specialist - University of North Carolina
Senior Marketing & Communications Manager - CB Richard Ellis
Senior Communications Specialist - CB Richard Ellis
Marketing Positions
Social Media Specialist - Citi Performing Arts Center
Marketing Project Manager - Upbring
Marketing & Events Manager - Soundscapes, Inc.
Social Media/Digital Marketing Coordinator - Downtown Cabaret Theatre
Marketing Manager - Temple University
Marketing Project Manager - United States Holocaust Memorial Museum
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Quote of the Week
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"The difficulty lies not so much in developing new ideas as in escaping from old ones."
John Maynard Keynes
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Quote of the Week
Factoids of the Week
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Almost 80% of institutional investors regularly use social media for work. (Greenwich Associates)Tweet this!
46% of marketers are dissatisfied with the amount of data available to them. (3Q Digital)Tweet this!
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Ted Talks of the Week
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Seth Godin
Marketer and Author
The Tribes We Lead
Renny Gleeson
Skeptimist
404, The Story of a Page Not Found
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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