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Media Monitoring Newsletter Archives

AMEC's New Evaluation Framework: An Important PR Measurement Tool

July 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
AMECs New Evaluation Framework: An Important PR Measurement Tool
Image credit: AMEC
PR measurement experts call AMEC's new Integrated Evaluation Framework the hottest thing in measurement — a new tool that may raise PR to a new level of respect. They also point out its limitations. While the interactive tool may help improve PR measurement, it is not a panacea for all of PR's measurement challenges. Read More »
Challenges and Solutions in the New World of Celebrity Marketing
Many marketers now favor influencers on social media like YouTube and Facebook as brand ambassadors over actors, athletes and other traditional types of celebrities. While brands clearly recognize the benefits of influencer marketing in social media, they are held back by high costs, identifying appropriate influencers and measuring ROI of influencer marketing campaigns. These challenges can be overcome by using media listening tools to identify niche-focused micro-influencers and by employing customized services to measure the results produced by social media influencer marketing programs. Read More »
Survey of Journalists Challenges Conventional PR Media Relations Practices
A recent survey of journalists sought to test traditional PR assumptions about media relations. The results may challenge some conventional PR beliefs and practices. Read More »
Most Firms Not Benefiting from Marketing Analytics
Executives recognize the necessity of data analytics for successful marketing. However, most companies struggle to reap widespread benefits from marketing analytics. Key challenges: Integrating data, applying data-derived solutions to business issues, and finding properly trained personnel. Read More »
Instagram: An Unrecognized Marketing Opportunity?
Marketing experts urge brands to consider Instagram as a corporate communications and marketing option. The network's recent robust growth has transformed it into one of the most popular social media sites, and it has introduced business-friendly audience analytics. However, brands still generally favor older platforms. Read More »
How to Survive Facebooks Latest Algorithm Change
Many brands and publishers no doubt fear Facebook's most recent change to its news feed algorithm that favors posts from users' friends and family. However, Facebook marketers who properly track and measure their content stand a better chance of maintaining or increasing their reach on Facebook. Read More »
Most Viewed from Previous Issues
Measuring Mobile Marketing Requires Different Metrics
While many marketers are dedicating substantial resources to embrace mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers. Successful mobile measurement requires a different mindset and different approaches to analytics, since desktop metrics may produce misleading results. Read More »
The Surprising Value of Social Media for Investor Relations
Citing lack of investor interest, investor relations teams have been slow to embrace social media. However, research shows that institutional investors do indeed gather information through social media. IR teams that communicate through social media and employ social media monitoring and measurement to gauge and improve their marketing efforts will gain a competitive advantage, experts say. Read More »
Other Articles to Help You
Fast Company
HubSpot
PR Daily
HubSpot
Medium
Forbes
Conferences and Webinars
Webinar: Training for Media Trainers, July 12 from 3 to 4 p.m. Eastern time. Sponsored by PRSA. Free for members.
Webinar: Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience, July 12 at 1 p.m. Eastern. Sponsored by IBM Marketing Cloud. Free.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Webinar: Online Influencer and Stakeholder Mapping, July 26 at 3 p.m. Eastern. Sponsored by PRSA. Free for members.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Specialist - CBRE
Director, Communications & Press Secretary - American Forest & Paper Association
Communications Director - Prison Fellowship Ministries
Communications Manager - National Sleep Foundation
Public Relations Representative - City of Chicago
Marketing Positions
Director, Marketing & Communications - Ohio State University
Social Media & Marketing Manager - Liberty House Inc.
Director of Marketing Communications - YMCA of Silicon Valley
Marketing Manager - Texas Monthly
Sales & Marketing Manager - Pittsburgh International Folk Arts Institute
Marketing Manager - honeygrow
Marketing Manager - University of Texas
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Quote of the Week
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"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
Winston Churchill
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Quote of the Week
Factoids of the Week
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77% of journalists seek sources who are recognized experts in their field. (Wasabi Publicity)Tweet this!
70% of executives say marketing analytics is very or extremely important. (EIU)Tweet this!
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Ted Talks of the Week
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Julian Treasure
Sound Consultant
5 Ways to Listen Better
Seth Godin
Marketer and Author
How to Get Your Ideas to Spread
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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