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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
August 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Eight Great Myths of Social Media Measurement
  How to: Utilize Social Data More Effectively
  5 Things to Listen for in Your Community
  ComScore: Brands Should Look Beyond Facebook Fans
  Social Media Is Not Going to Save Your Business
  7 Sneaky Ways to Use Facebook to Spy on Your Competition
  12 Most Common Mistakes New Bloggers Make
  Marketing on Google+
  10 Top 'Branded' iPhone Apps
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Eight Great Myths of Social Media Measurement

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Katie Paine, queen bee of PR measurement, compares the current tussle over internal control of social media to earlier debates about other "shiny new objects" like the telephone and computer — and reaches the conclusion that social media will become core DNA throughout the organization — just like the telephone and computer. The Eight Great Myths of Social Media Measurement disabuses those wearing social media blinkers with topics such as: Social Media ≠ Facebook; Followers ≠ Influence; Engagement ≠ ROI. It's another one those in-your-face challenges that Katie has penned for years.

How to: Utilize Social Data More Effectively

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You may find it hard to believe, but others beside Katie Paine write worthwhile articles on PR measurement. In How To: Utilize Social Media More Effectively, Nate Elliott of Forrester Research suggests how to analyze small samples of social media opinion about a given product or organization, recognizing that there are often only a handful of posts about smaller companies and brands amidst the billions of social media posts about the biggest brands.

5 Things to Listen for in Your Community

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Though dozens of software-based social media "listening" and measurement tools are available to generate tons of data about social media posts, 5 Things to Listen for in Your Community maintains that social listening at its best is less mechanical and a little more human — a daily takeaway of emotional readings and insights that can help you grow and relate with your community. Key point: sometimes too much data can obscure the opportunity to understand the bigger picture about how people relate to your organization and it's brands. Step back and try to understand the overall picture unfiltered by data.

ComScore: Brands Should Look Beyond Facebook Fans

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A study by ComScore makes a persuasive case that Brands Should Look Beyond Facebook Fans — and also count reach and frequency of brand impressions shown to friends of fans. One surprising statistic: Twenty-seven percent of the time spent on Facebook is with the newsfeed appearing on users' homepages.

Social Media Is Not Going to Save Your Business

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With all the current hype, it's almost inevitable that some executives are betting the company on the ability of social media to generate awareness, leads and sales. While firmly in the camp of social media advocates, Brian Solis contends that Social Media Is Not Going to Save Your Business if your organization is missing the key business basics of service, innovation, great customer experiences, performance, and value. All must be in place before social media can flourish as a marketing or customer relationship tool.

7 Sneaky Ways to Use Facebook to Spy on Your Competition

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Like social media, competitive intelligence should not be confined to one department. 7 Sneaky Ways to Use Facebook to Spy on Your Competition dissects not-so-obvious ways that any and every department within an organization can utilize Facebook to analyze the competition — and use the findings to improve their own performance.

12 Most Common Mistakes New Bloggers Make

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If you publish a blog, you've probably committed at least one of the 12 Most Common Mistakes New Bloggers Make. Suggestion: read the article to be sure you're not repeating the same blunder.

Marketing on Google+

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To the recommended articles in the previous issue of Media Monitoring News, we add Marketing on Google + which takes a thoughtful look at how brands can get started with Google +, even during the Google ban on brands. Also, take a look at the Mashable article Google+ Tips & Tactics: 10 Hints for New Users. (Isn't everyone a new user?) It offers 10 useful slides that explain how to better use Google+.

10 Top 'Branded' iPhone Apps

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Very few iPhone apps developed by brands have achieved runaway success. 10 Top 'Branded' iPhone Apps offers clues as to what features are likely to propel a branded app to success. The winners include: Zippo Lighter, Starbucks, Tiffany (about-to-be-engaged guys need to be careful of this one), Zappos, Domino's Pizza, Charmin's Sit or Squat, and Kraft's iFood Assistant. Most successful approach: offer a worthwhile service that's tightly tied to the brand.


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PR Meetings, Seminars, White Papers

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Call for Entriesfor 2011 Excellence in New Communications Awards, announced by Society for New Communications Research. Entry fee is $75 per entry.

WebinarFacebook and Twitter for PR Pros: A virtual summit, sponsored by Ragan Communications, will be held on August 16 from 11:30 - 4:30 ET. Cost to register is $295 for members and $345 for non-members.

WorkshopHow-To Social Media for PR Boot Camp, sponsored by Ragan Communications, will be held August 12 in Chicago, IL. The cost to attend for members is $445 and the cost for non-members is $545.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13 - 15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-7 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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ONLINE SOCIAL MEDIA MONITORING
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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