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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
August 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Bloggers Are Promotional Partners, Which is Bad for PR
  The World's Biggest and Worst PR Machine
  The Instant Curated E-Newsletter That Your Prospects Will Love
  Top 10 Brands in Video: News Names and Killer Campaigns
  29 Tips to Make Your Video Marketing Easier
  Burson Marsteller Digital Crisis Media Study
  The 10 Percent Rule is a Myth: Determine the Right Amount of PR Research
  What Brand Marketers Can Learn from PR
  Study: Will You Abandon Facebook in Favor of Google+?
  Top 10 Resources to Keep Up with the Pulse of Marketing in this Social Media Age
  12 Things to Tweet About on Twitter
  30 Tips to Blog with Confidence
  5 Tips for Running Successful Cause Marketing Campaigns
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Bloggers Are Promotional Partners, Which is Bad for PR

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Bloggers Are Promotional Partners, Which is Bad for PR argues against PR professionals being prime corporate contact with bloggers. Blogger outreach is not equivalent to pitching journalists, Stephanie Schawb maintains. Reason: bloggers are not journalists and blogs are not earned media. In most cases, blogger outreach is equivalent to paid media. Comments are welcome — and there are 82 of them as of Friday. Here's one telling comment by Janet Thaeler: "Both the bloggers and PR pros need education. I see very few who get it. Bloggers can be unreasonable or unprofessional. PR people can ask for the world and don't plan to pay. Or they send pitches that are so off-topic that it's annoying, insulting, or just a waste of time." Ouch!

The World's Biggest and Worst PR Machine

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Now, here's something with which all PR professionals can agree. The U.S. Congress is The World's Biggest and Worst PR Machine. PR gaffs are endless in both houses and both sides of the aisle. Congress' disconnect from middle-of-the-road voters — the ones who ultimately decide elections — is palpable. Is there a way to stop the grandstanding and get the Congress back to legislating?

The Instant Curated E-Newsletter That Your Prospects Will Love

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The Instant Curated E-Newsletter That Your Prospects Will Love analyzes the marketing power of e-mail newsletters containing news articles selected for a specific client base. (Example: The Media Monitoring News Newsletter you are now reading.) CyberAlert's news monitoring service makes it easy to aggregate articles for the e-mail newsletter or for posting on your website. Just monitor the key words of interest to your client base.

Top 10 Brands in Video: News Names and Killer Campaigns

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Half of the names on this month's chart are newcomers, demonstrating how quickly brands can rise in the ranks of online video. Top 10 Brands in Video: News Names and Killer Campaigns explains how they did it.

29 Tips to Make Your Video Marketing Easier

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Where the previous article uses case studies to illustrate the keys to success in video marketing, 29 Tips to Make Your Video Marketing Easier offers up straightforward instruction.

Burson Marsteller Digital Crisis Media Study

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Think your organization or brand is immune to a full-blown PR disaster? Think again. Consider BP's oil spill, Toyota's recalls, Tiger Woods' issues, and News Corp. phone hacking. According to the Burson Marsteller Digital Crisis Media Study, PR crisis has become an ordinary part of business with nearly 60% of current business leaders having confronted some sort of major crisis including controversial company developments such as layoffs, product safety issues, logistical difficulties, technical difficulties, negative media campaigns, and political, legal or regulatory scrutiny.

The 10 Percent Rule is a Myth: 6 Smarter Ways to Determine the Right Amount of PR Research

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The long-held rule that PR departments should allocate 10% of the annual budget to research and evaluation (measurement) does not hold up according to Mark Weiner of Prime Research. 6 Smarter Ways to Determine the Right Amount of PR Research offers some alternative guidelines for determining a PR research budget. You'd expect a PR research company to recommend a higher percentage, but that's not entirely true here.

What Brand Marketers Can Learn from PR

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In spite of using the pejorative phrase "planting stories", What Brand Marketers Can Learn from PR analyzes the differences between the old-fashioned "press release" and the search engine optimized "news release" — in a sense transforming PR professionals into "the media" itself — and lays out the resulting new challenges.

Study: Will You Abandon Facebook in Favor of Google+?

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And then there were three — social networks that is. Facebook. Linked-In. Google+. Sort of like the big three TV networks — ABC, CBS, NBC. For a corporate PR department, brand or customer service department though, it means having to increase staff and budget to maintain an effective presence on three different social networking services. Brian Solis's study Will You Abandon Facebook in Favor of Google+ provides early clues on the intentions of the digerati.

Top 10 Resources to Keep Up with the Pulse of Marketing in this Social Media Age

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We just about totally agree with the Top 10 Resources to Keep Up with the Pulse of Marketing in this Digital Social Media Age. The list, valuable for both marketing and PR, includes Mashable, AdAge, TechCrunch, Search Engine Land, Marketing Profs, Social Media Examiner and ClickZ — all frequently cited in Media Monitoring News Newsletter. Put them all in your favorites tool bar a call them up daily. And add #11 to the list: AllTop PR News.

12 Things to Tweet About on Twitter

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Aimed at entrepreneurs, 12 Things to Tweet About on Twitter offers useful advice for anyone with responsibility for business marketing or PR on Twitter. It includes four basic approaches: find news articles helpful to your target audience, tweet your own helpful content, tweet other people's stuff at a 4:1 ratio to your own, and send personal tweets so that people can get to know you on Twitter.

30 Tips to Blog with Confidence

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Intended primarily for independent or personal bloggers, 30 Tips to Blog with Confidence, starting with tip #6, can help bloggers for businesses develop more interesting content and a distinctive approach — the two primary keys to business blogging success.

5 Tips for Running Successful Cause Marketing Campaigns

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Supporting a good cause in a PR or marketing campaign can be powerful tool to connect businesses with special constituencies and build goodwill. 5 Tips for Running Successful Cause Marketing Campaigns outlines the planning and implementation steps to assure success. If you want to know more, check out 8 Tips for a Successful Social Media Cause Campaign, an earlier article in Mashable.


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PR Meetings, Seminars, White Papers

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Call for Entriesfor 2011 Excellence in New Communications Awards, announced by Society for New Communications Research. Entry fee is $75 per entry.

WebinarFacebook and Twitter for PR Pros: A virtual summit, sponsored by Ragan Communications, will be held on August 16 from 11:30-4:30 ET. Cost to register is $295 for members and $345 for non-members.

CourseMini-MBa: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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