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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
August 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Six Considerations When Choosing a Social Media Monitoring Tool
  How Social Media Marketers Can Make the Most of Monitoring Tools
  Measuring PR: Beyond the Barcelona Principles
  The Single Answer to Every Measurement Question
  Smile and Dial When Pitching Stories
  The 10 Commandments of Media Outreach
  Jakob Nielsen on Usability for Mobile Sites and Apps
  10 Stories Beautifully Told with Animated Typography
  The 7 Biggest Mistakes Companies Make During a PR Crisis
  Why Isn't Your Business on Google+
  Social Media Insights You Can Glean from Dating Sites
  Slide Show: The Impact of Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Six Considerations When Choosing a Social Media Monitoring Tool

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Should we be cheeky and say you should just choose CyberAlert for social media monitoring? Alternatively, you could review Six Considerations When Choosing a Social Media Monitoring Tool. Then, when you choose based on the specified criteria, you'll almost assuredly choose CyberAlert.

How Social Media Marketers Can Make the Most of Monitoring Tools

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How Social Media Marketers Can Make the Most of Monitoring Tools reports survey data showing how marketers apply media monitoring results to business goals. #1: Developing communication strategies or improved targeting.

Measuring PR: Beyond the Barcelona Principles

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David Rockwell of Ketchum, one of the leaders in development of the Barcelona Principles on measuring public relations, examines the state of play in Measuring PR: Beyond the Barcelona Principles with the expressed hope that the principles can become operating standards.

The Single Answer to Every Measurement Question: Measurement with Limited Resources

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You get a three-fer here from the prolific Katie Paine. Parts 1 to 3 of The Single Answer to Every Measurement Question. Part 1 is: Using Measurement to Link PR and Business Goals. Part II is: Social Media. Part 3 is: Measurement with Limited Resources. Eagerly awaiting Part 4.

Smile and Dial When Pitching Stories

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Even though most journalists prefer e-mail contact from PR professionals pitching stories, the phone actually works better. Smile and Dial explains core strategies and tactics of using the phone to pitch journalists.

The 10 Commandments of Media Outreach

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A former TV news director has formulated The 10 Commandments of Media Outreach. Remarkably, there is not a single "Thou shalt not", only "Thou shalls". The first two are the most important: Thou shall tell a story and thou shall make news. Funny how that works.

Jakob Nielsen on Usability for Mobile Sites and Apps

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Jakob Nielsen is widely regarded as the supreme guru of human-computer interaction, that is, interfaces. When he talks, designers listen…and he talks in depth in this interview entitled Jakob Nielsen on Usability for Mobile Sites and Apps. If you're in the process of designing a mobile site, this is must read. Key point: short is too long. For more on this subject, take a look at The Top 10 Mistakes in Web Design and any other article on his site at www.useit.com.

10 Stories Beautifully Told with Animated Typography

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Animated typography began with movie titles — most famously "The Pink Panther" series. Today, it's used for many types of communication. 10 Stories Beautifully Told with Animated Typography demonstrates in video how animated text can persuasively tell a corporate PR or brand story.

The 7 Biggest Mistakes Companies Make During a PR Crisis

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Take the challenge: you list The 7 Biggest Mistakes Companies Make During a PR Crisis. Then read the article and see how close you came.

Why Isn't Your Business on Google+

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Yeah, yeah, Google isn't accepting Google+ accounts from businesses. Why Isn't Your Business on Google+ points out that every business has multiple staff members who can open individual accounts to "get the feel" of Google + and that, then, those individuals can and do in fact represent their employer.

Social Media Insights You Can Glean from Dating Sites

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"Why are you on a dating site?", your spouse asks. You answer: "It's for business, honey; I'm trying to glean social media insights. It's all right here in Social Media Insights You Can Glean from Dating Sites." And, yes, dating sites are often at the leading edge of web design. Really, that's not so weird. In the earliest days of the Internet (we were there), Web designers looked to pornography sites for design ideas. Bonus: the article includes a superb list of 10 best practices for using social media.

Slide Show: The Impact of Social Media

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The slide show format is a bit weird — but bear with it. In The Impact of Social Media, a marketing director for Adobe explains how businesses and brands often go way wrong (and sometimes right) in social media.


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PR Meetings, Seminars, White Papers

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CourseMini-MBa: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees.

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. Webinar2011 Online Newsroom Summit, hosted by Steve Momorella with TEKGROUP International, will be held on September 21 from 9am-5pm EST.

WebinarSocial Media Measurement Best Practices Update, sponsored by Bulldog Reporter, will be held September 1 at 1pm ET. Cost to attend is $299.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Franciscohttp://www.marketingsherpa.com/b2bsummit/sanfran/overview. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story 𕢔 Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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