This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News August 2011: Issue 3 Best PR Articles + PR Job Openings & Meetings 
Six Considerations When Choosing a Social Media Monitoring ToolBulletProof Blog (Levick Strategic Communications)Should we be cheeky and say you should just choose CyberAlert for social media monitoring? Alternatively, you could review Six Considerations When Choosing a Social Media Monitoring Tool. Then, when you choose based on the specified criteria, you'll almost assuredly choose CyberAlert. How Social Media Marketers Can Make the Most of Monitoring ToolseMarketerHow Social Media Marketers Can Make the Most of Monitoring Tools reports survey data showing how marketers apply media monitoring results to business goals. #1: Developing communication strategies or improved targeting. Measuring PR: Beyond the Barcelona PrinciplesPRSay (David Rockwell)David Rockwell of Ketchum, one of the leaders in development of the Barcelona Principles on measuring public relations, examines the state of play in Measuring PR: Beyond the Barcelona Principles with the expressed hope that the principles can become operating standards. The Single Answer to Every Measurement Question: Measurement with Limited ResourcesThe Measurement Standard (K.D. Paine)You get a three-fer here from the prolific Katie Paine. Parts 1 to 3 of The Single Answer to Every Measurement Question. Part 1 is: Using Measurement to Link PR and Business Goals. Part II is: Social Media. Part 3 is: Measurement with Limited Resources. Eagerly awaiting Part 4. Smile and Dial When Pitching StoriesJournalisticsEven though most journalists prefer e-mail contact from PR professionals pitching stories, the phone actually works better. Smile and Dial explains core strategies and tactics of using the phone to pitch journalists. The 10 Commandments of Media OutreachPR DailyA former TV news director has formulated The 10 Commandments of Media Outreach. Remarkably, there is not a single "Thou shalt not", only "Thou shalls". The first two are the most important: Thou shall tell a story and thou shall make news. Funny how that works. Jakob Nielsen on Usability for Mobile Sites and AppsClickZJakob Nielsen is widely regarded as the supreme guru of human-computer interaction, that is, interfaces. When he talks, designers listen…and he talks in depth in this interview entitled Jakob Nielsen on Usability for Mobile Sites and Apps. If you're in the process of designing a mobile site, this is must read. Key point: short is too long. For more on this subject, take a look at The Top 10 Mistakes in Web Design and any other article on his site at www.useit.com. 10 Stories Beautifully Told with Animated TypographyMashableAnimated typography began with movie titles — most famously "The Pink Panther" series. Today, it's used for many types of communication. 10 Stories Beautifully Told with Animated Typography demonstrates in video how animated text can persuasively tell a corporate PR or brand story. The 7 Biggest Mistakes Companies Make During a PR CrisisOpen ForumTake the challenge: you list The 7 Biggest Mistakes Companies Make During a PR Crisis. Then read the article and see how close you came. Why Isn't Your Business on Google+Inkling MediaYeah, yeah, Google isn't accepting Google+ accounts from businesses. Why Isn't Your Business on Google+ points out that every business has multiple staff members who can open individual accounts to "get the feel" of Google + and that, then, those individuals can and do in fact represent their employer. Social Media Insights You Can Glean from Dating SitesiMedia Connection"Why are you on a dating site?", your spouse asks. You answer: "It's for business, honey; I'm trying to glean social media insights. It's all right here in Social Media Insights You Can Glean from Dating Sites." And, yes, dating sites are often at the leading edge of web design. Really, that's not so weird. In the earliest days of the Internet (we were there), Web designers looked to pornography sites for design ideas. Bonus: the article includes a superb list of 10 best practices for using social media. Slide Show: The Impact of Social MediaCMO.comThe slide show format is a bit weird — but bear with it. In The Impact of Social Media, a marketing director for Adobe explains how businesses and brands often go way wrong (and sometimes right) in social media. 
PR Meetings, Seminars, White PapersCourse — Mini-MBA: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees. Course — Video Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595. F.R.E.E. Webinar — 2011 Online Newsroom Summit, hosted by Steve Momorella with TEKGROUP International, will be held on September 21 from 9am-5pm EST. Webinar — Social Media Measurement Best Practices Update, sponsored by Bulldog Reporter, will be held September 1 at 1pm ET. Cost to attend is $299. Meeting — Search Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445. Meeting — Employee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, WA. The cost to attend is $945 for members and $1,195 for non-members. Meeting — North American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, PA. The cost to attend is $1,045 for members and $1,095 for non-members. Meeting — Third Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members. Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Franciscohttp://www.marketingsherpa.com/b2bsummit/sanfran/overview. The cost to attend is $2,190. Meeting — How to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members. Meeting — Communications Your Company Story Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295. Meeting — Digital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895. Meeting — Corporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745. Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. Meeting — The Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995. Meeting — SCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19. Meeting — The Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT. Meeting — Best Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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