This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
Monitoring Library
Media Monitoring News Archives
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Media Monitoring News: September 2010 Best PR Articles + PR Job Openings & Meetings 
The Perfect Social Media Measurement PlanSearch Engine LandCorporations and media measurement companies are struggling with how to effectively measure social media. The key questions: what should be measured and how should it be measured? In The Perfect Social Media Measurement Plan, Brian Massey draws an interesting distinction between conversation-centered social media and content-based social media. He then provides detailed information on a measurement experiment conducted on newly created blog content. The most important feature of the new measurement strategy is a wireless tracking device attached to each blog post, tweet, email and image. Each post, tweet, image and email carries with it the following micro-coded information:
In Case of Emergency, What Not to DoNew York TimesOver two broadsheet newspaper pages in length, one of the longest articles ever published by The New York Times, In Case of Emergency, What Not to Do is a must-read article on crisis communications for all PR professionals. The article examines the recent PR missteps of BP, Toyota, Goldman Sachs, Tiger Woods, and LeBron James. The article mentions the missteps of the Roman Catholic Church only in passing and completely ignores the recent missteps over contaminated children's pain medications by Johnson & Johnson, which long ago essentially wrote the crisis management playbook with its handling of the Tylenol crisis. Interestingly, the article quotes PR professionals who themselves worked for tainted entities including Worldcom and the indicted Illinois Gov. Rod Blagojevich. The bottom line: the ensnared companies neglected to follow the cardinal rules of crisis management: have a crisis plan in place; respond quickly; apologize sincerely and profusely; and be totally forthright in all communications to earn trust. In most cases, the missteps resulted because company executives looked at the issue through their own prism of invincibility and infallibility — and could not or would not see things through the eyes of the public or regulators. How to Use Social Media During a Product RecallSmartBlog on Social Media (Andy Sernovitz)By any definition, a product recall is a reputation management or brand crisis. In How to Use Social Media During a Product Recall, Andy Sernovitz summarizes a presentation by Kelly Voelker of Graco which recently dealt with a recall of baby strollers. Her advice: get ahead of the news; get your loyal fans involved; if the community can benefit, keep the problem-solving online. The article includes a 32-minute video of her presentation. How Social Media is Helping Public-Relations Sector Not Just Survive, but ThriveAdvertising AgeThe PR profession took a beating in 2009, but is experiencing a quick rebound this year thanks in large part to social media. While most companies see "social media" as a marketing tool, PR agencies are winning more social media assignments than digital-focused marketing and advertising agencies. The reason, according to How Social Media is Helping Public-Relations Sector Not Just Survive, but Thrive, is that PR agencies are more strategic and have more in-depth understanding of how social media can be utilized to achieve corporate goals Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy ExamplesCustomer ThinkYour company is not alone. Every reasonable large company needs to have a written policy in place for practical and legal reasons. One survey back in February 2010 reported that only 29% of companies have social media policies but that number will likely increase by the end of the year. Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples provides cogent reasons to develop a policy, and includes links to 14 great examples of corporate guidelines for social media developed by large corporations including Cisco, Coca-Cola, IBM, Intel, Kaiser Permanente, Kodak, Oracle, and Wells Fargo. The Use of Social Media TacticsMarketing SherpaWhat social marketing tactics are most often used by organizations for marketing purposes? The Use of Social Media Tactics presents a simple chart to show which social media are the most-used for marketing and public relations. Best Ever Social Media CampaignsForbesAnalyzing successful social media campaigns is a first step in developing your own successful program. In Best Ever Social Media Campaigns in pictures, Forbes includes some recent runaway successes including Old Spice, "Roller Babies" by Evian, and "Gorilla" by Cadbury along with some old stand-bys such as the Blair Witch film marketing campaign, "Will It Blend" from Blendtec, and "Subservient Chicken" from Burger King. The 20 selections span most industries including technology, entertainment, packaged goods, automotive, sports, beverages, fast food and more. The Future of Public Relations and Social MediaMashableIndisputably, the Internet has had a huge impact on how PR professionals function. Mashable interviewed 14 PR pros on The Future of Public Relations and Social Media to look ahead and predict how the industry is changing. Topics include: how social media will affect the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships. Financial Reporting: The State of XBRL — Rules, Regulations & Best PracticesBusiness WireThis Business Wire White Paper, The State of XBRL — Rules, Regulations & Best Practices written especially for PR and investor relations professionals, offers key insights on how companies can fulfill the Securities and Exchange Commission (SEC) mandate on reporting financial results in the XBRL format. You have to register to download the paper, but it's worth it. If you want a different perspective, take a look at The Accountants' Guide to XBRL. The Rise of PR in AsiaBob PicardIn The Rise of PR in Asia, Bob Picard counsels that winning PR business in Asia demands listening and thinking with an open mind attuned to modern Asian sensibilities, not just bulldozing ahead with traditional Western approaches. The article includes some sensible principles, guidelines and approaches to doing business in Asia. As one commenter posted, this article of practical advice should be titled "Eleven Things Western PR Practitioners Should Know When You Want to Work in/with Asian PR Market". Unsuck It: Eliminating Business JargonEveryone in marketing and public relations abhors business jargon — but most all of us sometimes just can't find an appropriate alternative to a specific piece of terrible jargon. When that happens to you, go to the Unsuck It jargon-alternative search engine. Enter your specific jargon and the software will (hopefully) supply less offensive alternative phrases. As more people use the engine, it will become more proficient. 25 Essential PR Bloggers You Should Be ReadingPR WebThe title says it all. In 25 Essential Bloggers You Should Be Reading, PR Web has selected key influencers in PR. Hopefully, next year they'll include the new CyberAlert Blog. 25 Essential Blackberry Tips and TricksTechRadar.comIt seems most every PR professional is welded to his/her Blackberry. No matter how proficient you are on it, we're willing to bet you'll find something new and useful among these 25 Essential Blackberry Tips and Tricks.
PR Meetings, Seminars, White PapersTrends in Hospital Social Media Usage: A Health Academy Brown Bag Teleconference, a one hour teleseminar sponsored by PRSA, will take place on September 1, 2010, beginning at 2pm Eastern time. The cost for this seminar is $60 for members, $350 for non-members and free to Health Academy Section members. Event Camp Twin Cities, will be held September 8 and 9, 2010, in Minneapolis, MN. The cost to attend is $85 if you register by August 31, 2010. Communicating to the public and employees in the age of Social Media, sponsored by Ragan Communications, will be held from September 13 — 15, in Vancouver, British Columbia. The cost for the two day summit is $1,195. Social:IRL, Social Media Marketing Boot Camp with Sarah Evans, will be held on September 14, in Lawrence, KS. Early bird registration is $195. Digital Media and Today's Digital News Release, sponsored by PRSA, will be held on September 14 starting at 3 pm Eastern. The cost is $150 for members and $250 for non-members. Mobile Social Communications, presented by Eric Friedman, will be held on September 15, in New York City. The registration fee is $195. Social Media Strategies Summit, presented by GSMI, will be held September 15 through 17, 2010, in San Francisco, CA. The cost to attend is $1,995. PR Boot Camp, sponsored by PRSA, will be September 20 and 21, at the AMA Management Center in Atlanta, GA. The cost for members is $745, for non-members $845. The 10 biggest trends in PR measurement and ROI, a webinar by PR Daily, will be available on September 22 beginning at 2pm Central time. The cost for the webinar is $99. Social Media Boot Camp, sponsored by Ragan, will be held September 24 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $645 and $745 for non-members. The Second Annual Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held September 27 through 29, in Jacksonville, FL. The cost for members is $945, for non-members $1,195. Advanced Writing and Editing 2010, hosted by SAS, will be held on October 5, 2010, in Cary, North Carolina. The cost for this all-day seminar is $745. Digital PR Next Practices Summit, presented by PR News, will be held on October 6 at the Grand Hyatt in New York City. The cost is $795 per person if you register by September 10, 2010; 2 day package including the Platinum Awards luncheon is $1,070. Social Media Boot Camp, sponsored by Ragan and hosted by SAS, will be held October 6, in Cary, North Carolina. The cost for the day is $645 and $745 for non-members. Content and Communications World Expo, will be held October 13 &38212; 14 at the Javits Convention Center in New York City. If you register before September 10 the cost is $695. Do you Flip? How to produce better videos with your Flip camera, a half-day seminar sponsored by Ragan Communications with Justin Allen, will be held October 18 from 1pm to 5pm. The cost for the seminar is $345. PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members. Advanced Writing and Editing 2010, hosted by Pepco Holdings, will be held on October 21, 2010, in Washington, DC. The cost for this all-day seminar is $745. If you cannot make the October seminars, it will also be held in New York City on November 4. The 2nd Annual Employee Communications, PR and Social Media Summit, hosted by Microsoft, will be held at Microsoft World Headquarters in Redmond, Washington, November 11 — 12, 2010. The member price for this seminar is $945 and for non-members $1,195. Enterprise Search Summit will be held November 16 — 18 in Washington, DC. The cost ranges from $1,095 to $2,095, depending on the pass you choose. If you register before October 22, 2010, there is a $100 discount.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service Viral Video for PR: Guidelines for Success Guide to Handling a Blog Crisis Corporate Blogging: Lessons, Opportunities & Pitfalls The Biggest Mistakes in Crisis Communications Press Releases to Drive Web Site Traffic
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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