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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News: September 2010: Issue 3
Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


CyberAlert to Award PR Grants to Not-For-Profits


CyberAlert, Inc., the media monitoring service and sponsor of this newsletter, will award a minimum of 15 public relations grants to not-for-profit organizations for 2011. Each PR grant award consists of one full year of f.r.e.e. news monitoring / press clipping services or social media monitoring service, ranging in value from $3,000 to $4,500.

From 2004 to 2010, CyberAlert awarded 144 media monitoring grants to not-for-profit organizations, including 20 grants in 2010, with an aggregate value of over $300,000. Among the grant recipients for 2010 were American Association on Health and Disability, Coaching Association of Canada, Environmental Law & Policy Center, Mercy Ships, National Law Enforcement Officer Memorial, National Wildlife Federation, Redlight Children's Campaign, Vascular Disease Foundation and Young Americans.

All not-for-profit organizations worldwide are eligible to apply for a grant, except for previous grant recipients.

CyberAlert is accepting grant applications until December 31 and will announce the grant recipients in January. More information and a simple and secure grant application is available online at https://secure.cyberalert.com/grantsX.html.

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Table of Contents
Best PR Articles of the Month
  195 Social Media Monitoring Tools to Listen, Find and Distract You
  10 Steps for Successful Social Media Monitoring
  Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative
  Survey: Social Media Monitoring & Measurement
  How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop
  Social Media Under One Roof
  The Socialization of Business: Your Dirty Little Secrets Are No Longer Secret
  Why PR May Not Win the Social Media Agency Wars
  How to Respond when Social Media Attacks Your Brand
  McDonald's Did NOT See 33% Increase in Foot Traffic Because of Foursquare
  The 5 Cs of Blogger Relations
  How to Partner with a Cause for Your Event
  Ten Management Practices to Axe
  How to Get a Job at Google — Interview Questions, Hiring Process
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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195 Social Media Monitoring Tools to Listen, Find, and Distract You

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If you were looking for a comprehensive list of social media monitoring tools (including CyberAlert), you'll find it here in 195 Social Media Monitoring Tools. But don't expect to see any reviews or analysis; it's just a thorough but raw list.

10 Steps for Successful Social Media Monitoring

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It's Social Media Monitoring 101, but 10 Steps for Successful Social Media Monitoring offers a succinct approach to starting up a monitoring program for social media.

Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative

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Lee Odden needs only Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative, not 10. The six are absolutely bang on and include "know which key words to monitor", "start with the f.r.e.e. monitoring tools" and "commit to act on the information collected". As Emeril says, "oh yeah".

Survey: Social Media Monitoring & Measurement

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PR News and our erstwhile competitor Burrelle'sLuce are conducting a survey on Social Media Monitoring & Measurement. We're not convinced the survey questions will produce actionable or useful results for PR professionals, and maybe it's just a way to gather sales leads (the form requires just about every possible piece of contact information, except your spouse's name). In any event, we thought we'd bring it to your attention — and it does promise that those who fill out the form in its entirety will receive a copy of the survey results at no charge.

How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

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An automobile mechanic once said to me: if I had only 50 customers like you, I'd be all set. Many smaller retail businesses need only a handful more customers to become very successful — and there's no question that social media can deliver additional foot traffic to local businesses. My favorite example is the lunch cart vendor who tweets his location and specials each day. How to Use Social Media to Drive Traffic to Your Retail Shop by Rich Brooks is a worthwhile primer on tactics and techniques.

Social Media Under One Roof

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From an unexpected source that focuses on "customer experience", Social Media Under One Roof, in addition to looking at social media as a customer relations tool, also examines social media in public relations, marketing, sales and operations. The 30-page document is quite a thorough and worthwhile exposition on how to integrate social media monitoring across multiple departments.

The Socialization of Business: Your Dirty Little Secrets Are No Longer Secret

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Brian Solis, one of the leading bloggers on marketing and PR, asks: If a conversation takes place online and you're not there to hear it, did it really happen? Answer: Yes. And those social conversations can have serious ramifications on your business and its brands where there are now few if any secrets. In The Socialization of Business, he makes the case for transforming "customer relationship management" into "social relationship management" requiring an inter-departmental initiative.

Why PR May Not Win the Social Media Agency Wars

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The battle for control over social media rages on within many corporations and their agencies — and many think that PR is winning. Why PR May Not Win the Social Media Agency Wars explores some of the shortcomings of PR in implementing effective social media campaigns. Bottom line: most PR agencies lack the budgets and skill sets in technology and advertising to deliver an effective social media approach. Many comments vehemently dispute the author's thesis.

How to Respond when Social Media Attacks Your Brand

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One mistake is all it takes for social media to turn against your brand. How to Respond When Social Media Attacks Your Brand, which first appeared in the extraordinarily useful Open Forum Magazine from American Express for small businesses, utilizes three case studies — Ann Taylor, Southwest Airlines, and Pretzel Crisps — to illustrate basic principles of when and how to respond. Learn from their mistakes or successes so you can stay on social media's good side.

Sorry, But McDonald's Did Not See a 33% Increase in Foot Traffic Because of Foursquare

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McDonald's, it was widely reported, had achieved a remarkable 33% increase in foot traffic because of a promotion with Foursquare, the location-based promotional service. Not true. McDonald's did not see that exceptional foot traffic increase — which would have been mathematically quite startling. What it did see was a 33% increase in the check-ins from Foursquare compared with the previous day. Not bad, but not the same.

The 5 Cs of Blogger Relations

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Top bloggers receive hundreds of pitches a day and ignore most of them. So, what's a PR person to do? Say hello to The 5 Cs of Blogger Relations by Heather Whaling. The keys to gaining awareness and credibility among bloggers on any particular topic are cultivation, collaboration, content, community, communication. (Notice that communication comes last.)

How to Partner with a Cause for Your Event

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In his newsletter, Andy Sernovitz offers many pithy insights — and How to Partner with a Cause for Your Event is no exception as he lays down basic principles of working together with a not-for-profit for mutual benefit.

Ten Management Practices to Axe

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This article in Business Week goes back a few months but Ten Management Practices to Axe can help agency owners and managers avoid personnel practices that alienate staff.

How to Get a Job at Google — Interview Questions, Hiring Process

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It's not that we think anyone here is looking to get a job at Google, but How to Get a Job at Google provides interesting insights on a selection process that consistently identifies top tier employees. It's a process that's worth understanding and just might be worth replicating in PR agencies and marketing organizations.


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PR Meetings, Seminars, White Papers

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Social Media Boot Camp, sponsored by Ragan, will be held September 24 at Ragan Communications headquarters in Chicago, IL. The cost for the day is $645 and $745 for non-members.

The Second Annual Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held September 27 through 29, in Jacksonville, FL. The cost for members is $945, for non-members $1,195.

Capitalizing on Social Media, a webinar sponsored by Focus Interactive, will be held on September 29 from 8am to 1:30pm Pacific time.

Advanced Writing and Editing 2010, hosted by SAS, will be held on October 5, 2010, in Cary, North Carolina. The cost for this all-day seminar is $745.

Digital PR Next Practices Summit, presented by PR News, will be held on October 6 at the Grand Hyatt in New York City. The cost is $795 per person if you register by September 10, 2010; 2 day package including the Platinum Awards luncheon is $1,070.

Social Media Boot Camp, sponsored by Ragan and hosted by SAS, will be held October 6, in Cary, North Carolina. The cost for the day is $645 and $745 for non-members.

The Role of Communications in Creating Best Places to Work, sponsored by Ragan Communications and held at SAS World Headquarters in Cary, NC, will be held on October 7 and 8. The cost for the seminar is $945 for member and $1,195 for non-members.

8th Annual Institute for PR Measurement Summit, sponsored by the Institute for Public Relations, will be held October 6 — 8 in Portsmouth, NH.

Content and Communications World Expo, will be held October 13 — 14 at the Javits Convention Center in New York City. If you register before September 10 the cost is $695.

Do you Flip? How to produce better videos with your Flip camera, a half-day seminar sponsored by Ragan Communications with Justin Allen, will be held October 18 from 1pm to 5pm. The cost for the seminar is $345.

PRSA 2010 International Conference: Powering Progress, will be held October 16 through 19 in Washington, DC. The cost for this seminar, if you register before August 27, is $1,075 for members and $1,375 for non-members.

Advanced Writing and Editing 2010, hosted by Pepco Holdings, will be held on October 21, 2010, in Washington, DC. The cost for this all-day seminar is $745. If you cannot make the October seminars, it will also be held in New York City on November 4.

Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held November 4 and 5 in Burlington, Ma. The cost for this seminar is $899 for members and $999 for non-members.

The 2nd Annual Employee Communications, PR and Social Media Summit, hosted by Microsoft, will be held at Microsoft World Headquarters in Redmond, Washington, November 11 — 12, 2010. The member price for this seminar is $945 and for non-members $1,195.

Enterprise Search Summit will be held November 16 — 18 in Washington, DC. The cost ranges from $1,095 to $2,095, depending on the pass you choose. If you register before October 22, 2010, there is a $100 discount.

Integrating Research Into Public Relations Practice, a webinar by PRSA, will begin at 3pm Central time on November 18 and run for one hour. The cost is $150 for members and $250 for non-members.

Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held December 1 and 2 in New York City. The cost for this seminar is $899 for members and $999 for non-members.


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PR & Marketing Job Openings


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service
Viral Video for PR: Guidelines for Success
Guide to Handling a Blog Crisis
Corporate Blogging: Lessons, Opportunities & Pitfalls
The Biggest Mistakes in Crisis Communications
Press Releases to Drive Web Site Traffic


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