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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
September 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Video Monitoring Service (VMS) Files for Chapter 7 Bankruptcy
  Hurricane Irene Highlights Importance of Real Time Leadership and Social Data
  41 Terrific Twitter Tips for PR Pros
  12 Most Wrong Things to Do on Linked-In
  64 Awesome Facebook Marketing Techniques
  5 Ways to Measure Social Media
  Highlights From the Army Social Media Handbook
  Top 10 Reasons You Know You're a Social Media Expert
  9 Ways to Sneak Your Website Address into Media Stories
  How to Pitch Anything to Anyone
  5 Tips for Navigating Reporter Query Services
  The 10 Most Viral Ads of All Time
  10 Communications Lessons You Can Learn from Harry Potter
  Public Relations a Concern as NBA Millionaires Spar
  Six Things Many PR Firms Won't Tell You
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Video Monitoring Service (VMS) Files for Chapter 7 Bankruptcy

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Video Monitoring Service (VMS), the broadcast monitoring company, announced that the Company filed "Chapter 7 Liquidation" and all VMS personnel have been terminated. The filing occurred on Friday Aug 26 in the United States Bankruptcy Court for the Southern District of New York. The Court will appoint a Trustee to manage VMS affairs.

For VMS customers, the closure will create a difficult period of gaps in broadcast monitoring coverage.

The CyberAlert TV news monitoring service has played the "underdog" to the VMS television news monitoring service for a number of years. The CyberAlert team stands ready to assist broadcast monitoring customers stranded by the VMS closure. More information about our broadcast monitoring and TV news monitoring service is available on the CyberAlert TV web page. Kristin O'Connor is available throughout the business day to answer questions at 800-461-7353.
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Hurricane Irene Highlights Importance of Real Time Leadership and Social Data

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As winds, waves and flooding washed over the East Coast of the United States this weekend, the use of social media by mayor, governors and aid organizations moved from a "nice to have" to a "must have" as a real-time channel where public safety officials could post links to evacuation maps, weather updates, shelter locations or applications.

Hurricane Irene Highlights Importance of Real Time Leadership and Social Data looks at how social media can be applied to crisis situations, by government and corporations. Social media provides a means for government to provide important information directly to the public and for the public to collectively share what they were seeing and experiencing as a feedback loop to public officials.

41 Terrific Twitter Tips for PR Pros

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No it's not just a list of 41 Terrific Twitter Tips for PR Pros. It's a comprehensive and well-chosen bibliography of "how to" articles on Twitter, applicable to the practice of public relations. This is the prime resource if you're planning to ramp up a corporate presence on Twitter. And if those articles are not enough, take a look at The 7 Deadliest Twitter Mistakes in Search Engine People. One other useful Twitter analysis can be found in 6 Ways to Boost Return on Twitter in ClickZ. Can anyone these days write an article without a number in the headline?

12 Most Wrong Things to Do on Linked-In

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Linked In is the social network for professionals and includes groups for both PR and marketing. It has its own unique protocols that differ from Facebook, MySpace, Twitter or, heavens forbid, Match.com. 12 Most Wrong Things to Do on Linked In helps you avoid novice blunders. Then, you might also want to peruse The Ultimate Cheat Sheet for Mastering Linked-In from Hubspot.

64 Awesome Facebook Marketing Techniques

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It really is a list of 64 Awesome Facebook Marketing Techniques divided into eight sections: Fans, Events, Contests, Share, Ongoing, Collaboration, QR Codes and Ads. Each category has eight tactics. The secret sauce? Select one marketing tactic from each category. Then, combine them into an innovative marketing campaign.

5 Ways to Measure Social Media

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There's little consensus on measuring social media for marketing and PR. Contributing to the on-going conversation, 5 Ways to Measure Social Media succinctly offers sensible approaches. The suggested methodologies may not be the ultimate definite approach, but it's likely to be close.

Highlights From the Army Social Media Handbook

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The second edition of the Army Social Media Handbook contains 48 pages of detailed information including everything from instructions on how to start a blog to what not to tweet. Highlights from the Army Social Media Handbook quotes some of the DOs and DON'Ts in cryptic Army fashion. If you want to see the entire document (which is really quite a good guide to using social media), the Army has kindly posted the entire Social Media Handbook on SlideShare.

Top 10 Reasons You Know You're a Social Media Expert

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They say Top 10 Reasons You Know You're a Social Media Expert is a humor piece — but there's a good deal of truth in it. In fact, maybe it's all truth and no humor!

9 Ways to Sneak Your Website Address into Media Stories

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Why do you want your website URL to appear in media stories? 1) To create website traffic 2) To enhance brand awareness 3) To improve search engine optimization. Written by publicity expert Joan Stewart, 9 Ways to Sneak Your Website Address into Media Stories suggests mostly acceptable ways to publicize your website address. Here are a couple more: include it in your author biography and include it as a reference to worthwhile information.

How to Pitch Anything to Anyone

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A seasoned journalist who has heard hundreds of PR pitches makes worthwhile suggestions on How to Pitch Anything to Anyone. Keys: targeted, succinct, well-researched.

5 Tips for Navigating Reporter Query Services

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It's not just ProfNet or HARO anymore. 5 Tips for Navigating Reporter Query Services reviews the five major services and offers suggestions on how to get the most out of each service.

The 10 Most Viral Ads of All Time

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When you check out The 10 Most Viral Ads of All Time, the recipe for success seems to be a mix of humor, cleverness, inspiration, surprise, and a good deal of luck. The ads and corporate awareness promotions come from VW, Dove, Google, Nike, Lancombe, T-Mobile and a banned ad for condoms. At the end is a link to a piece on how to make your ads go viral.

10 Communications Lessons You Can Learn from Harry Potter

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Jeff Jackson, an executive communications coach, offers up 10 Communications Lessons You Can Learn from Harry Potter including "Tell the truth", "Know your stuff", and "Allies are critical."

Public Relations a Concern as NBA Millionaires Spar

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With the history of the 1998 lock-out as their guide, the N.B.a.'s (to the uninitiated, that's the pro basketball league) current generation of locked-out players is striving to play a better public relations game this time around. In Public Relations a Concern as NBA Millionaires Spar, the New York Times takes a look at the player's union playbook during the negotiating period. Some valuable lessons for any company or union during labor negotiations.

Six Things Many PR Firms Won't Tell You

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Mimicking the Smart Money series "10 Things (Type of Business) Won't Tell You", Six Things Many PR Firms Won't Tell You is a wee bit cynical analysis of the PR business. The truth: most reputable PR firms do in fact tell clients the six things. The real problem: many clients don't listen.


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PR Meetings, Seminars, White Papers

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CourseMini-MBa: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees.

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. Webinar2011 Online Newsroom Summit, hosted by Steve Momorella with TEKGROUP International, will be held on September 21 from 9am-5pm EST.

WebinarSocial Media Measurement Best Practices Update, sponsored by Bulldog Reporter, will be held September 1 at 1pm ET. Cost to attend is $299.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Franciscohttp://www.marketingsherpa.com/b2bsummit/sanfran/overview. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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