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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
September 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  New-Form Press Release, in Blog, Tweet and Haiku
  Death by Content: How Press Release Abuse Killed Public Relations
  10 Ways to Be an Indispensable Media Source
  Grammar Quiz: Should The Verbs Be Singular or Plural?
  Top 10 Web Analytics Myths Dispelled
  Marketing Metrics: The Good, The Bad and The Irrelevant
  How to REALLY Measure the ROI of Social Media
  5 Vanity Metrics to Stop Measuring (and Better Alternatives)
  Forget the Hype: Gamification Is Already Mainstream
  3 Non-Obvious Ways Social Media Will Impact Big Companies
  What President Obama Can Teach Us About PR, Public Speaking & Media Training
  7 Tips to Increase Your Blog Comments
  The Do's and Don'ts of Twitter Hashtags
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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New-Form Press Release, in Blog, Tweet and Haiku

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The press release has leapt out of the staid old box of corporate culture and gone poetic. Increasingly, corporate releases are laced with puns, jokes and witticism, according to New-Form Press Release, in Blog, Tweet and Haiku. The irreverent approaches are used mostly by technology companies where offbeat is the corporate culture — in dress for instance. For most companies, however, a traditional, staid press release approach will continue to be de rigueur — along with navy blazers.

Death by Content: How Press Release Abuse Killed Public Relations

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Feel free to disagree (vehemently if you wish, as we do) with the premise of Death by Content: How Press Release Abuse Killed Public Relations. Key point of the article: Thanks to the PR profession, news releases (aptly re-named press releases) became platforms to deliver content with little or no news value, and largely of no practical value or interest to the press. The authors miss the point. Today, news releases are not targeted to the "press" but directly to consumers and B2B customers. It is not PR that is under threat of dying, but journalism. In the way of the Internet, journalists are being dis-intermediated. To give the authors their due, however, we do concede that there is a good deal of content detritus among press releases these days.

10 Ways to Be an Indispensible Media Source

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If you want to know the core competencies of media relations, feast on 10 Ways to Be an Indispensible Media Source. They're all on-target suggestions though round-the-clock availability is asking a bit much — at least until PR paychecks reflect 24-hour on-duty status.

Grammar Quiz: Should The Verbs Be Singular or Plural?

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My fantasy: to mark up grammatical mistakes in newspapers and magazines and send them to the editors with a note that asks: Does anyone edit this stuff?. The most consistent error is misuse of singular vs. plural verbs. Should the Verbs Be Singular or Plural? neatly explains the problem and lays out the correct grammar. The most common mistake is using a plural verb for a singular noun that is followed by a prepositional phrase containing a plural noun. Got that? Good! You should never make that mistake again. Just in case you're still confused. The verb must agree with the noun of the sentence, not with the noun in the prepositional phrase.

Top 10 Web Analytics Myths Dispelled

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When myths are pervasive, they are unquestioned — and difficult to overcome. Top 10 Web Analytics Myths Dispelled looks at ingrained but erroneous beliefs about web analytics — and suggests how to overcome them. Myth #1: Free Analytics Software Is Just As Good As Enterprise Analytics. Believing that one can be very costly!

Marketing Metrics: The Good, The Bad and The Irrelevant

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Picking the wrong metrics can be worse than using none at all, says Rick Cook in Marketing Metrics: The Good, The Bad and The Irrelevant. Which are the right ones? The fundamental problem, the article maintains, is that most of the time marketers and PR professionals can't measure what they're really interested in, so they end up using metrics that stand in for those numbers. The question then is how closely the metric is related to the desired business objective and how accurately it reflects what they want to know about that objective.

How to REALLY Measure the ROI of Social Media

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Amidst the plethora of articles on measuring social media, How to REALLY Measure the ROI of Social Media is one of the better articles. It includes links to other excellent references including Calculate Your Blogging ROI in 9 Steps by Jay Baer on Convince and Convert.

5 Vanity Metrics to Stop Measuring (and Better Alternatives)

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Published by a vendor of measurment tools, 5 Vanity Metrics to Stop Measuring (and Better Alternatives) offers pretty good measurement advice, even if the suggested alternatives play into the measurement capabilities of the HubSpot tool. Undeniably, the alternatives will provide improved insight.

Forget the Hype: Gamification Is Already Mainstream

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"Interaction" forms the core of social media — and "games" are the epitome of interaction. With "Gamification" among the "hype" technologies of the year, Gamification Is Already Mainstream (written by an executive of a company that sells interactive gaming) examines quite thoroughly the role of interactive games in marketing and corporate communications.

3 Non-Obvious Ways Social Media Will Impact Big Companies

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The companies committed to baking sociability into all corners of the operation (what we often call "social business design" these days) will find 3 Non-obvious Ways Social Media Will Impact Big Companies. Think hard about this one: the business intelligence potential of social networking will be widely distributed throughout the organization with monitoring taking place at the product and local, not corporate, level.

What President Obama Can Teach Us About PR, Public Speaking & Media Training

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Regardless of your views on the content of President Obama's speeches, there is little doubt that he captures the attention of his audience, that he is a dynamic and charismatic speaker and that he knows how to master a media opportunity. What President Obama Can Teach Us About PR, Public Speaking & Media Training analyzes the 5 Cs of his approach to speechifying. Although it's to match his natural speaking talent, his approach shows us all how we can improve.

7 Tips to Increase Your Blog Comments

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Social media, including blogs, are supposed to be interactive. For blogs, comments are a key form of interaction and engagement. 7 Tips to Increase Your Blog Comments offers very practical advice on how to garner more comments from and engagement with readers of your blog.

The Do's and Don'ts of Twitter Hashtags

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If you're an active user of Twitter, you should definitely learn The Do's and Don'ts of Twitter Hashtags. It's always best to follow proper etiquette — before you get your typing fingers slapped by the Twitter police.


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PR Meetings, Seminars, White Papers

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F.R.E.E. eBookHow to Use Twitter for Business — An Introductory Guide, sponsored by HubSpot.

WhitepaperThe Top 6 Ways to Use Social Media for Business, by Spredfast, Inc.

CourseMini-MBa: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees.

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. Webinar2011 Online Newsroom Summit, hosted by Steve Momorella with TEKGROUP International, will be held on September 21 from 9am-5pm EST.

F.R.E.E. WebinarMultimedia Tells the Story, sponsored by Business Wire, will be held on September 21 at 1pm EDT.

WebinarA beginner's guide to Google+ — Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingInbound Marketing Summit, will be September 14-15 in Boston, Ma. The cost to attend is $695.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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