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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
September 2011: Issue 4

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Katie Delahaye Paine's Speech Archives [on Media Monitoring & Analysis]
  Best Practices Guide for Using Statistics in Public Relations
  Nine Questions to Ask before Every Media Interview
  Social Power and the Coming Revolution
  How to Issue a Great Apology
  Infographic: How Scientific Ideas Flow Around the World
  My Top Five Free Online Productivity Tools
  12 Must-Read Posts about QR Codes for PR Pros
  What's Your Social Media Marketing IQ
  Five PR Practices That Will Frustrate Journalists
  3 Reasons VMS Failed and 3 Lessons for Survival
  10 Must-Read Public Relations and Marketing Books
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Katie Delahaye Paine's Speech Archives [on Media Monitoring & Analysis]

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The peripatetic Katie Paine has posted her complete slide set from recent speeches in Katie Delahaye Paine's Speech Archives. There's quite a lot of redundancy from speech to speech — but the slides contain great, self-expletive facts and insights on media monitoring and PR measurement on the slides. Start with the first speech on the list — which contains the latest information and Katie's newest insights.

PRSA and ASA Develop Best Practices Guide for Using Statistics in Public Relations

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The news release outlines the key points on the use of statistics in press releases and company reports. But better to download the entire report on The Best Practices Guide for Using Statistics in Public Relations. Just three pages in length, it's no college textbook on statistics. Nonetheless, it's a valuable reference tool for PR professionals with input from the preeminent association of statisticians on key principles for employing statistics in corporate public announcements.

Nine Questions to Ask before Every Media Interview

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How to best prepare for a media interview? Nine Questions to Ask before Every Media Interview offers thoughtful recommendations including "Can you tell me about the story you're working on?", "Are you approaching this story from any particular perspective", (better than "What's your angle?"), and "Who else are you interviewing?". All in all, a superb reference to review anytime your executives or clients are invited to do a media interview.

Social Power and the Coming Revolution

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How will social media change society? From the cultural uprisings in the Middle East to major business changes, this feature article (cover story) by Forbes examines a full range of perspectives on Social Power and the Coming Revolution and looks at how businesses can capitalize on social media. Question: is "social power" in reality "consumer power"?

How to Issue a Great Apology

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You've seen all the non-apology apologies including Ronald Reagan's "Mistakes were made" and, well let's not even talk about Bill Clinton's apologies. Knowing how, when, and why to issue a smart apology can be the difference between a public-relations hiccup that can be smoothed over and a flap that could end up dragging a company into the muck. How to Issue a Great Apology highlights mistakes made by politicians and businesses and recommends approaches for honest and heartfelt apologies that accomplish their purpose.

Infographic: How Scientific Ideas Flow Around the World

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Data visualization wiz Moritz Stefaner depicts How Scientific Ideas Flow Around the World through interconnections between institutions. It seems esoteric, applicable only to those specializing in scientific communications. Not! Think viral communications.

My Top Five Free Online Productivity Tools

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When you're working on your own as a freelancer or independent agency owner, there are a whole host of unanticipated tasks to be done. My Top Five Free Online Productivity Tools suggests online software as a service (SAAS) tools for billing, maintaining a calendar, document management and more. The recommendations are good ones.

12 Must-Read Posts about QR Codes for PR Pros

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12 Must-Read Posts about QR Codes for PR Pros is a well-chosen bibliography of trade articles on QR Codes, a rapidly-emerging technology that PR pros need to know about. This list gives you the opportunity for total immersion without having to do the research.

What's Your Social Media Marketing IQ

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Use What's Your Social Media Marketing IQ to measure how well your company's social media marketing and PR programs measure up to best practices in social media listening, goals, strategies, content, and analytics.

Five PR Practices That Will Frustrate Journalists

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The Five PR Practices That Will Frustrate Journalists are so egregious, you would think they almost never happen. Journalists will tell you that the bad practices are far more common than you could ever imagine. PR managers and supervisors should take immediate steps to assure the missteps never happen in their organizations.

3 Reasons VMS Failed and 3 Lessons for Survival

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With competitors gleefully dancing on the VMS grave, Katie Paine gives her post-mortem in 3 Reasons VMS Failed and 3 Lessons for Survival. Today, business survival depends on adapting quickly to technological change — and offering an exceptional customer experience.

10 Must-Read Public Relations and Marketing Books

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Ron Torossian, owner of a Top 25 public relations agency, recommends 10 Must-Read Public Relations and Marketing Books for post-summer reading. It's an idiosyncratic list that includes some old-timers like Crystallizing Public Opinion by Edward Bernays and recent best sellers like The Tipping Point by Malcolm Gladwell, a recent business book that can easily be summarized in one sentence with no elaboration needed.


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PR Meetings, Seminars, White Papers

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White Paper10 Ways for PR Departments to Make Room for Measurement, sponsored by Wallop! OnDemand

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

WebinarA beginner's guide to Google+ — Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30-December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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ONLINE SOCIAL MEDIA MONITORING
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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