This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News September 2011: Issue 5 Best PR Articles + PR Job Openings & Meetings 
13 Press Release Topics When There's Nothing NewsworthyThe Publicity HoundEvery PR professional has experienced those dry periods when there's no news to report and a need to generate publicity. In today's press release environment, it's possible and desirable to get lots of "ink" (or pixels) without going through a journalist or editor. 13 Press Release Topics When There's Nothing Newsworthy suggests some ways to "make news" when there is none. Responding to Negative Comments in Review Sites and BlogsOpen Forum / iMedia ConnectionLately, public apologies from businesses seem to be more needed, more frequently. Following up on last week's How to Issue a Great Apology in Open Forum, there are four worthwhile articles about issuing apologies. Also in Open Forum is How to Handle Negative Comments in Review Sites. Simple formula: fix the problem and apologize sincerely. iMedia Connection offers 5 Tips to Responding to a Crisis in Real Time. A PR Daily takes a look at How to Respond When a Reporter Investigates Your Firm. In Thought Leaders, Jim Lukaszewski, a leading consultant on crisis communications, penned an analysis of the Netflix pricing snafu titled Netflix to Customers Up Yours: Why Phony Corporate Apologies Fail. 6 Ways to Track the Impact of Social Media on PRSocial Media ExplorerThe PR profession continues to struggle to find the best methodologies and techniques to measure social media. 6 Ways to Track the Impact of Social Media on PR weighs in with measurements based on "cost", including "cost per impression" or "cost per click". While connected to corporate goals, the "cost" approach seems unlikely to find favor with most PR measurement professionals. Five Social Media Lessons for BusinessBloomberg Business WeekBrad Shaw of Home Depot shares Five Social Media Lessons for Business that the big retailer learned going back to being flamed in 2007. It's straightforward advice that's worth practicing. PR People: Where Are You and Why the "Bleep" Can't I Find You?PR CaféPR People: Where Are You and Why the "Bleep" Can't I Find You? is the plaintive plea of the journalist who is following up a news release or story lead. Quote: "…if your job is to get publicity for your clients, and to get them press in the media … then why do you make it impossible for me (the media) to reach you or your client in a timely manner?" Lesson: always have somebody ready by the phone to answer questions after issuing a news release or when news is breaking. Twitter's 13 All-Time Epic Tweets (And the Stories Behind Them)All TwitterIt's only five years old — but Twitter already has epic tweets in 140 characters. (Go ahead, look up "epic" in your handy dictionary.) Twitter's 13 All-Time Epic Tweets lists in chronological order — starting with the first tweet by founder Jack Dorsey — the landmark tweets including Oprah, first tweet from space, Obama's first tweet, and the tweet about live blogging the assassination of Osama bin Laden. Top 50 Social Media Campaigns RevealedThe Wall BlogTo go with the "epic tweets", we now have a "Hall of Fame" showcasing the Top 50 Social Media Campaigns. Mostly from Europe, the selected campaigns constitute a valuable "case history" study guide. Preventing Goog-Ups: 10 Proofreading TipsPR DailyMost every PR professional has had the sinking feeling of finding a typo in a brochure or report. Preventing Goof-Ups: 10 Proofreading Tips offers solid tips (including the old professional proofreaders' trick of reading backwards) on preventing typographical, grammatical, and factual errors in corporate communications. The article is one in a solid series on grammar, punctuation and editing from Ragan.com. P.S. The headline typo was intentional. Did you catch it? Harris Poll Measures How Public Perceives 22 IndustriesMarket Watch (PR Newswire)The results of the latest Harris Poll Measuring How the Public Perceives Twenty-Two of the Nation's Largest Industries shows massive changes over the last two years with the oil companies, pharmaceutical companies, phone companies, banks, and health insurers showing significant declines in perceptions. The chart of results shows there are huge differences in the reputations of different industries. Supermarkets lead all industries with health insurers, managed care companies, phone companies and oil companies at the bottom. There are lots of implications in the charts for PR and marketing professionals in many of the industries. Coca-Cola, AT&T, Others Out to Reinvent Web MeasurementAdvertising AgeOnline measurement is broken. That few would dispute. Coca-Cola, AT&T Others Out to Revinvent Web Measurement examines how more than 40 companies have banded together in a program dubbed "Making Measurement Make Sense" (3MS) to create new standards for measuring online advertising. How Many Apps Are Too Many?eMarketerAccording to How Many Apps Are Too Many?, first movers have a major advantage in gaining market share because users are clearly limiting the number of apps (applications) they download and use. Message: Get on board with corporate apps now. It will be far more difficult to succeed later. Why So Many Blogs Fail — And What to Do About ItSearch Engine LandSuccessful blog-driven marketing and PR campaigns are a rarity, and unvisited, abandoned corporate blogs are far more common according to Why So Many Blogs Fail — And What to Do About It. It's a thoughtful contrarian analysis that questions the wisdom of small to medium companies following media hype and the prototypes of big company brethern. 
PR Meetings, Seminars, White PapersWhite Paper — 10 Ways for PR Departments to Make Room for Measurement, sponsored by Wallop! OnDemand Course — Video Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595. Webinar — A beginner's guide to Google+ - Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members. Meeting — Third Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members. Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190. Meeting — How to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members. Meeting — Communications Your Company Story - Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295. Meeting — Digital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895. Meeting — Corporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745. Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members. Meeting — The Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995. Meeting — SCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19. Meeting — Twitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21. Meeting — The Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT. Meeting — Best Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745. Meeting — Social Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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