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Media Monitoring Newsletter Archives

6 Ways to Integrate PR and SEO

Spetember 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
6 Ways to Integrate PR and SEO
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. Integrating PR and SEO enhances both. Read More »
Written Agreements Vital for Successful Influencer Marketing
As influencer marketing grows in importance, more brands recognize the value of written agreements with social media influencers. By specifying details for compensation, content, disclosure, measuring performance and other key issues, written contracts prevent misunderstandings and benefit both brands and influencers. Read More »
5 PR & Digital Marketing Lessons from Obama
Image source: Twitter
Barack Obama and his PR and marketing team skillfully promote the president's agenda and build goodwill through digital channels. Marketing experts say brands and organizations can invigorate their PR and marketing by following many of Obama's successful digital marketing strategies. Read More »
About LinkedIns Improved Publishing Platform (and Its Mystifying Distribution System)
An overhaul of LinkedIn Publisher, the network's blogging tool, includes several enhancements that can significantly benefit PR and marketing, including more publishing options and enhanced distribution through hashtags. The upgrades may prompt some content creators to reassess and upgrade LinkedIn as a PR and marketing option. Read More »
PR Implications of the Stunning Lack of Trust in the Media
A record-low level of trust in the media means public relations is both more difficult and more important. With traditional media having less influence, PR must turn to social media, influencer marketing and owned media strategies to supplement or replace earned media. Read More »
Experts Call Wells Fargos PR Crisis Response Lacking
Image source: Mike Mozart
While Wells Fargo ostensibly followed the recommended crisis communications playbook, experts say its response to accusations involving unauthorized bank and credit card accounts could have been far better. Parsing the company's actions affords important PR crisis management lessons. Read More »
Text Marketing: An Untapped & Potentially Profitable Marketing Strategy
Text marketing may offer an unrealized marketing and PR opportunity. Text messages are millennials' preferred communication method with businesses, yet few brands use text to communicate with customers. The opportunity, however, comes with risks. Read More »
How to Make Social Media Work Well for Small Business
Social media marketing can immensely benefit most any small business, but it's not easy to implement. Effectively reaping the benefits of social media requires more planning and more detailed execution than most small businesses expect. Here's how small businesses can capitalize on social media with a reasonable investment of time and money. Read More »
Most Viewed from Previous Issues
Why Google Analytics Cant Measure PR
Despite its prevalence, Google Analytics offers limited uses for measuring public relations. To gauge the full impact of PR and to demonstrate its value to upper management, it's essential to analyze how PR performs across the entire media landscape, including social media. That requires a comprehensive media monitoring and measurement service. Read More »
New Overtime Rules May Require an Overhaul in PR
New federal rules on overtime may put PR agencies and departments in a quandary, requiring firms to adopt a new perspective on scheduling and pay. Companies may need to overhaul employees' work schedules, employee assignments, and company hiring practices. The agency financial model may be at risk. Read More »
Other Articles to Help You
PR Daily
My Customer
eConsultancy
PRNewser
Occam's Razor
Inc.
Conferences and Webinars
Webinar: Crisis Management - You Don't Have to be Big to be Ready, Sept. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Building Content Value - Develop Communications that Resonate Across Platforms, Influencers and Customers, Sept. 30 at 3 p.m. Sponsored by the PRSA. Free for members.
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Conference: 2016 Measurement Summit & Conclave. October 13-14. Durham, New Hampshire. Also includes annual meeting of The Conclave on Social Media Measurement. Organized by Paine Publishing.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Relations Specialist - University of Nevada
Communications Officer - City of Long Beach
Spanish Language Press Secretary - United Food & Commercial Workers International Union
Director of Communications - Chrysler Museum of Art
Director, Media Relations - National Cattlemen's Beef Association
Chief Public Relations Officer - Collin College
Marketing Positions
Marketing Specialist - Kenneth Young Center
Content Marketing Specialist - National Fire Protection Association
Marketing/Events Director - Boys & Girls Clubs of America
Marketing Analyst - Seniorlink
Program Content/Social Media Manager - Alzheimer's Greater Los Angeles
Social Media Analyst - The Marketing Arm
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Quote of the Week
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"I took it as a sign I'm immortal."
William Comcowich, CyberAlert LLC
After surviving a heart attack last week.
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Quote of the Week
Factoids of the Week
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LinkedIn users publish more than 130,000 posts a week on the network. (LinkedIn)Tweet this!
75% of millennials say text reminders from businesses they're engaged with are helpful. (OpenMarket)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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