This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
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Media Monitoring News: October 2010: Issue 2 Best PR Articles + PR Job Openings & Meetings 
4 Ways Gen Y Is Changing the B-to-B Sales ProcessTarget MarketingWith so many Gen Y'ers starting to lead the way in their companies buying process, B-to-B's are forced to re-evaluate their selling process; and surprisingly, it's not in ways solely related to technology and social media. 4 Ways Gen Y Is Changing the B-to-B Sales Process takes a look at some of the possibilities on how to adapt your sales strategies, including matching your approach to those involved and by not ignoring traditional media. Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PRVocusA worthwhile read for anyone in the PR/Marketing sectors. Vocus conducted a survey in March of 2010 in which public relations professionals were asked about their perceptions of integrated communications. The white paper, Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PR discusses the key findings of the survey. 5 Ways Agencies Can Win BusinessMy RaganThis economy finds so many more companies looking to outsource their PR endeavors to agencies; which is resulting in a lot of new potential clients. Told from a clients' point of view, 5 Ways Agencies Can Win Business gives some solid pointers on how to win over the client. Including finding a way to separate your agency from the competition and being able to back up what you promise your prospective clients. You have to be willing to do some leg work in order to gain the new business. Selecting Online Influencers? Here's 10 Things to ConsiderSocial Web ThingPR blogger Ben Cotton admits that when selecting influencers, each situation is likely to be unique and the path will have to be tailored to the campaign at hand, but still his considerations in Selecting Online Influencers? Here's 10 Things to Consider offers a good place to start. For instance, consideration number 1 — Are they open to being approached?— you may think there's no need to attempt to engage the potential influencer if they're not, and Ben would agree, but there is debate surrounding the issue. On which side of the coin do you fall?
Social Media Quantity vs. Quality Question AnsweredMarketing PilgrimThe uncertainty surrounding how to best measure social media has been around since social media was first introduced; and it's not likely a debate that will end soon. In Social Media Quantity vs. Quality Question Answered Frank Reed uses a study conducted by Vocus and Brian Solis to demonstrate that marketers really just "want to have their cake and eat it too" … and the debate goes on. Social Media Screw Ups — A HistorySocial Media InfluenceAn interesting, and funny, article and slideshow on the history of social media since 2004 has been compiled by Custom Communication and posted at SMI entitled Social Media Screw Ups — A History. 25 Ways to Listen to Customers on Social MediaSocial Media TodayAn excellent article by Sorav Jain entitled 25 Ways to Listen to Customers on Social Media, on the importance of listening to your customers and how social media tools can help you do that. 10 Excellent Examples of Guerrilla Marketing CampaignsMashableMashable.com has posted a series of 10 videos, 10 Excellent Examples of Guerrilla Marketing Campaigns, on their website. These videos are interesting and fun to watch and very informative too. 
PR Meetings, Seminars, White PapersAdvanced Writing and Editing 2010, hosted by Pepco Holdings, will be held on October 21, 2010, in Washington, DC. The cost for this all-day seminar is $745. If you cannot make the October seminars, it will also be held in New York City on November 4. How to Measure ROI for your Social Media Efforts, a webinar sponsored by PR News, will begin at 1:30 pm Eastern time and last until 3 pm on October 27. The cost for the webinar is $329. Paid Social Media Placements: Inside the Newest Way to Boost Your Social Media ROI, a webinar presented by Bulldog Reporter and featuring Maggie Fox, will be on October 29 beginning at 1 pm Eastern and will last for 90 minutes. The cost for this seminar is $299. Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held November 4 and 5 in Burlington, MA. The cost for this seminar is $899 for members and $999 for non-members. Next Conference, hosted by PR Week, will be held on November 9 in New York City. PR News' Communications Boot Camp, sponsored by PR News and held at their world headquarters in New York City, on November 10 from 8:45 to 4:30 pm. The cost to attend is $895 and space is currently limited. The 2nd Annual Employee Communications, PR and Social Media Summit, hosted by Microsoft, will be held at Microsoft World Headquarters in Redmond, Washington, November 11 — 12, 2010. The member price for this seminar is $945 and for non-members $1,195. Enterprise Search Summit will be held November 16 — 18 in Washington, DC. The cost ranges from $1,095 to $2,095, depending on the pass you choose. If you register before October 22, 2010, there is a $100 discount. Integrating Research Into Public Relations Practice, a webinar by PRSA, will begin at 3pm Central time on November 18 and run for one hour. The cost is $150 for members and $250 for non-members. HOW-TO Conference, sponsored by PR News, will be held at the National Press Club in Washington, DC, on December 1. The cost for the all-day event is $895 and there is a discount available if you register before November 5. Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held December 1 and 2 in New York City. The cost for this seminar is $899 for members and $999 for non-members. 2010 Corporate Writers and Editors Conference, sponsored by Ragan Communications, will be held at the University of Chicago's Gleacher Center on December 7. The cost for the conference is $645 for members and $745 for non-members. 2010 International Social Media for Communicators Summit, presented by Ragan Communications and hosted by SWIFT, will be held December 15 and 16 in La Hulpe, Belgium. The cost for the two day summit is $699.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service Viral Video for PR: Guidelines for Success Guide to Handling a Blog Crisis Corporate Blogging: Lessons, Opportunities & Pitfalls The Biggest Mistakes in Crisis Communications Press Releases to Drive Web Site Traffic
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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